Online Reputation

  • Businesses Can Now Insure Against the Risk of Social Media

    …. In previous posts on State of Digital I’ve talked about the risks associated with the use of review based websites which might impact your business or even the dangers associated with live streaming apps and how Online Reputation training for personal, professional and organisational use is key. It’s now interesting to see that AIG, the Global…

    State of Digital- 13 readers -
  • How to Use Customer Reviews and Ratings for SEO

    … It's no secret that customer reviews and ratings are a good thing. Social proof is a demonstrably powerful effect, with more than two-thirds of online users being influenced by customer reviews and testimonials in their purchasing decisions. They may see a review and be prompted to take immediate action, thus affecting your on-page conversion…

    Search Engine Guidein SEO How To's- 8 readers -
  • 10 Smart Steps to Building Trust and Getting Readers to Take Action

    … in the online world is the avatar you use. As I mentioned above, to build trust, you need to have a way to be recognised. This time we are talking about you, not your blog. Remember that as the saying goes “a picture is worth a thousand words”. Having a long biography is a good thing and even a must nowadays. However the easiest way for you…

    Reviewz N Tipsin Affiliate- 18 readers -
  • Why Online Reputation Training is Important for Staff

    … for those businesses who don’t engage in training staff on how to protect, not only their personal or professional reputation, but also importantly, that of the company they work for. Warren Buffett said it well, ‘It takes 20 years to build a reputation and only 5 minutes to ruin it’. I’d cut that 5 minutes down to 5 seconds when it comes to social…

    State of Digital- 10 readers -
  • Why You Should Focus On Trust, Not Traffic

    … sound bite, but frankly a lousy marketing strategy. If I presented a marketing strategy based on “hope” to my boss I would probably be kicked out of the office. And, deservedly so. Instead, I would like to present an alternative view of your online audience. I recently wrote a book called The Content Code and for more than a year I dove deeply…

    Jeffbullas's Blogin Social Content- 15 readers -
  • The harsh marketing truth about online reviews

    … negative reviews can actually be good for your brand (and can actually increase sales!). 3. Motive comes into play With reputation management at the forefront of businesses looking to spit shine their online ranking, how do we know that a person was compelled to leave an outstanding review? Maybe there was a contest. Maybe their receipt said something…

    {grow}- 14 readers -
  • Controlling What You Can’t Control: Your Reputation Online

    … It used to be that you could draw a firm line between who you were and who you appeared to be to others. The internet changed all that. While it’s still possible to keep some things to yourself, it’s becoming increasingly difficult to appear to be anything but what you are. Social media, hacking, and miraculous leaps from simple web searches make…

    The Blog Herald- 14 readers -
  • Does Facebook Compare to LinkedIn for Business Networking?

    … platform and their inherent strengths and weaknesses that matter – each network offers a different perspective into your profile and each offers a different audience to compare your skills and work (and play) history. Managing each platform effectively to ensure you develop a great online reputation is a great idea – especially if you’re looking…

    Douglas Karr/ Marketing Technology Blogin Social- 5 readers -
  • Why SEO Still (And Always) Matters

    … online? In the past, I would have countered this cynicism with a primer about SEO. Find great keywords, I’d say, and then your articles will be found by search engines and the people who use them. A boost in rank will quickly follow, and your reputation concerns might fade away. But in the aftermath of some pretty big Google algorithm changes…

    Jean Dion/ Search Engine Journalin Paid Search SEO Google- 7 readers -
  • How to Creatively Use Positive Reviews to Your Advantage

    … Hopefully your product or service has tons of positive reviews, but the question remains, are you doing anything with them? Because while testimonials on your site are great, there’s more you can do with your reviews than just these blurbs. To make the most of them, here are 9 creative ways to use positive reviews of your company to your…

    Scott Gerber/ Search Engine Journalin How To's- 4 readers -
  • 5 Ways to Build Up Brand Evangelists

    … Developing an excellent online reputation means doing more than simply talking endlessly about how wonderful your company is. If you’re the only one doing the talking, and you have a vested interest in seeing your company succeed, chances are your words will be taken with more than just a grain of salt. In fact, your readers might be willing…

    Jean Dion/ Search Engine Journalin Social Google Facebook Blogging- 6 readers -
Get the top posts daily into your mailbox!