Online Reputation

  • Businesses Can Now Insure Against the Risk of Social Media

    …. In previous posts on State of Digital I’ve talked about the risks associated with the use of review based websites which might impact your business or even the dangers associated with live streaming apps and how Online Reputation training for personal, professional and organisational use is key. It’s now interesting to see that AIG, the Global…

    State of Digital- 12 readers -
  • How to Use Customer Reviews and Ratings for SEO

    … It's no secret that customer reviews and ratings are a good thing. Social proof is a demonstrably powerful effect, with more than two-thirds of online users being influenced by customer reviews and testimonials in their purchasing decisions. They may see a review and be prompted to take immediate action, thus affecting your on-page conversion…

    Search Engine Guidein SEO How To's- 8 readers -
  • 10 Smart Steps to Building Trust and Getting Readers to Take Action

    … in the online world is the avatar you use. As I mentioned above, to build trust, you need to have a way to be recognised. This time we are talking about you, not your blog. Remember that as the saying goes “a picture is worth a thousand words”. Having a long biography is a good thing and even a must nowadays. However the easiest way for you…

    Reviewz N Tipsin Affiliate- 18 readers -
  • Why Online Reputation Training is Important for Staff

    … 3 February 2016 BY Wayne Denner Estimated reading time: 5 minutes, 47 seconds Online Reputation is fast becoming the currency or revenue of many businesses. What is being said about your small business, large corporation or public sector organisation online, via social media and other review based websites has a real impact on trust…

    State of Digital- 10 readers -
  • Why You Should Focus On Trust, Not Traffic

    … sound bite, but frankly a lousy marketing strategy. If I presented a marketing strategy based on “hope” to my boss I would probably be kicked out of the office. And, deservedly so. Instead, I would like to present an alternative view of your online audience. I recently wrote a book called The Content Code and for more than a year I dove deeply…

    Jeffbullas's Blogin Social Content- 15 readers -
  • The harsh marketing truth about online reviews

    …, or the marketer POV! See you in the social sphere! Brooke Ballard is an in-the-trenches digital marketer & owner at B Squared Media, blossoming blogger, and a purveyor of psychographics. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. The post The harsh marketing truth about online reviews appeared first…

    {grow}- 14 readers -
  • Controlling What You Can’t Control: Your Reputation Online

    … individuals and their brands. It helps you select exactly the sort of words, phrases, and concepts you want associated around your brand. And it makes these the easiest to find online, ensuring that they pop up on Google when people search your name or about other things related to you and what you do. It makes you very discoverable, but on your own…

    The Blog Herald- 14 readers -
  • Does Facebook Compare to LinkedIn for Business Networking?

    … platform and their inherent strengths and weaknesses that matter – each network offers a different perspective into your profile and each offers a different audience to compare your skills and work (and play) history. Managing each platform effectively to ensure you develop a great online reputation is a great idea – especially if you’re looking…

    Douglas Karr/ Marketing Technology Blogin Social- 5 readers -
  • Why SEO Still (And Always) Matters

    Even though blogging is one of the best ways to boost an online reputation and increase market share at the same time, now is an incredibly hard time to be a blogger. There is just too much information out there. Get this: While 81 percent of consumers trust information they read in blogs, there are some 6.7 million people blogging, according to stats compiled by Social4Retail.

    Jean Dion/ Search Engine Journal- 7 readers -
  • How to Creatively Use Positive Reviews to Your Advantage

    … Hopefully your product or service has tons of positive reviews, but the question remains, are you doing anything with them? Because while testimonials on your site are great, there’s more you can do with your reviews than just these blurbs. To make the most of them, here are 9 creative ways to use positive reviews of your company to your…

    Scott Gerber/ Search Engine Journalin How To's- 4 readers -
  • 5 Ways to Build Up Brand Evangelists

    … Developing an excellent online reputation means doing more than simply talking endlessly about how wonderful your company is. If you’re the only one doing the talking, and you have a vested interest in seeing your company succeed, chances are your words will be taken with more than just a grain of salt. In fact, your readers might be willing…

    Jean Dion/ Search Engine Journalin Social Google Facebook Blogging- 6 readers -
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