Online Reputation

  • Businesses Can Now Insure Against the Risk of Social Media

    …. In previous posts on State of Digital I’ve talked about the risks associated with the use of review based websites which might impact your business or even the dangers associated with live streaming apps and how Online Reputation training for personal, professional and organisational use is key. It’s now interesting to see that AIG, the Global…

    State of Digital- 15 readers -
  • How to Use Customer Reviews and Ratings for SEO

    … rate, or they may be indirectly influenced by the review, influencing them to refer friends and family to your business, or causing them to buy from you at a later date. This alone should be enough for you to seek more (and better) online reviews, but what about search engine visibility? Is it possible for your online reviews to influence your…

    Search Engine Guidein SEO How To's- 9 readers -
  • 10 Smart Steps to Building Trust and Getting Readers to Take Action

    … in the online world is the avatar you use. As I mentioned above, to build trust, you need to have a way to be recognised. This time we are talking about you, not your blog. Remember that as the saying goes “a picture is worth a thousand words”. Having a long biography is a good thing and even a must nowadays. However the easiest way for you…

    Reviewz N Tipsin Affiliate- 20 readers -
  • Why Online Reputation Training is Important for Staff

    … 3 February 2016 BY Wayne Denner Estimated reading time: 5 minutes, 47 seconds Online Reputation is fast becoming the currency or revenue of many businesses. What is being said about your small business, large corporation or public sector organisation online, via social media and other review based websites has a real impact on trust…

    State of Digital- 12 readers -
  • Why You Should Focus On Trust, Not Traffic

    … sound bite, but frankly a lousy marketing strategy. If I presented a marketing strategy based on “hope” to my boss I would probably be kicked out of the office. And, deservedly so. Instead, I would like to present an alternative view of your online audience. I recently wrote a book called The Content Code and for more than a year I dove deeply…

    Jeffbullas's Blogin Social Content- 17 readers -
  • The harsh marketing truth about online reviews

    … negative reviews can actually be good for your brand (and can actually increase sales!). 3. Motive comes into play With reputation management at the forefront of businesses looking to spit shine their online ranking, how do we know that a person was compelled to leave an outstanding review? Maybe there was a contest. Maybe their receipt said something…

    {grow}- 16 readers -
  • Controlling What You Can’t Control: Your Reputation Online

    … may make thousands of first impressions a day, with an ever-growing audience base This is where a reputation management service, such as Repumatic, can be the difference between making and breaking your reputation online. . If your audience exceeds even a few hundred, you can be sure that you won’t have time to manage each one of these individuals…

    The Blog Herald- 16 readers -
  • Does Facebook Compare to LinkedIn for Business Networking?

    … platform and their inherent strengths and weaknesses that matter – each network offers a different perspective into your profile and each offers a different audience to compare your skills and work (and play) history. Managing each platform effectively to ensure you develop a great online reputation is a great idea – especially if you’re looking…

    Douglas Karr/ Marketing Technology Blogin Social- 6 readers -
  • Why SEO Still (And Always) Matters

    … to read about. B2B marketers want the same thing, so their readers will stick around and make a purchase. Keywords can make that happen. Bloggers on SEER Interactive have done a great piece on how to pull together a blog that converts, and a big chunk of that piece has to do with keyword research. The experts there use keywords to determine what…

    Jean Dion/ Search Engine Journalin Paid Search SEO Google- 8 readers -
  • How to Creatively Use Positive Reviews to Your Advantage

    … and one of our team members gets them coffee or a bottle of water, they often notice that what they’re setting that drink on is a quote. That’s right — we put client quotes on drink coasters to engage people from the moment they step into our office. Every time they reach for their drink, they’re reminded that we’re doing our best to provide top level…

    Scott Gerber/ Search Engine Journalin How To's- 4 readers -
  • 5 Ways to Build Up Brand Evangelists

    … Developing an excellent online reputation means doing more than simply talking endlessly about how wonderful your company is. If you’re the only one doing the talking, and you have a vested interest in seeing your company succeed, chances are your words will be taken with more than just a grain of salt. In fact, your readers might be willing…

    Jean Dion/ Search Engine Journalin Social Google Facebook Blogging- 7 readers -
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