Online Reputation

  • Businesses Can Now Insure Against the Risk of Social Media

    …. In previous posts on State of Digital I’ve talked about the risks associated with the use of review based websites which might impact your business or even the dangers associated with live streaming apps and how Online Reputation training for personal, professional and organisational use is key. It’s now interesting to see that AIG, the Global…

    State of Digital- 12 readers -
  • How to Use Customer Reviews and Ratings for SEO

    … It's no secret that customer reviews and ratings are a good thing. Social proof is a demonstrably powerful effect, with more than two-thirds of online users being influenced by customer reviews and testimonials in their purchasing decisions. They may see a review and be prompted to take immediate action, thus affecting your on-page conversion…

    Search Engine Guidein SEO How To's- 8 readers -
  • 10 Smart Steps to Building Trust and Getting Readers to Take Action

    Getting exposure to your blog or website is the number one ingredient for a successful business. With some time on your hands and a bit of work, you can start getting visitors right after setting up your blog. There is however a more significant problem. Many of you might already be getting some relatively good traffic figures.

    Reviewz N Tips- 18 readers -
  • Why Online Reputation Training is Important for Staff

    … for those businesses who don’t engage in training staff on how to protect, not only their personal or professional reputation, but also importantly, that of the company they work for. Warren Buffett said it well, ‘It takes 20 years to build a reputation and only 5 minutes to ruin it’. I’d cut that 5 minutes down to 5 seconds when it comes to social…

    State of Digital- 10 readers -
  • Why You Should Focus On Trust, Not Traffic

    … sound bite, but frankly a lousy marketing strategy. If I presented a marketing strategy based on “hope” to my boss I would probably be kicked out of the office. And, deservedly so. Instead, I would like to present an alternative view of your online audience. I recently wrote a book called The Content Code and for more than a year I dove deeply…

    Jeffbullas's Blogin Social Content- 15 readers -
  • The harsh marketing truth about online reviews

    … negative reviews can actually be good for your brand (and can actually increase sales!). 3. Motive comes into play With reputation management at the forefront of businesses looking to spit shine their online ranking, how do we know that a person was compelled to leave an outstanding review? Maybe there was a contest. Maybe their receipt said something…

    {grow}- 14 readers -
  • Controlling What You Can’t Control: Your Reputation Online

    … individuals and their brands. It helps you select exactly the sort of words, phrases, and concepts you want associated around your brand. And it makes these the easiest to find online, ensuring that they pop up on Google when people search your name or about other things related to you and what you do. It makes you very discoverable, but on your own…

    The Blog Herald- 14 readers -
  • Does Facebook Compare to LinkedIn for Business Networking?

    … platform and their inherent strengths and weaknesses that matter – each network offers a different perspective into your profile and each offers a different audience to compare your skills and work (and play) history. Managing each platform effectively to ensure you develop a great online reputation is a great idea – especially if you’re looking…

    Douglas Karr/ Marketing Technology Blogin Social- 5 readers -
  • Why SEO Still (And Always) Matters

    … Even though blogging is one of the best ways to boost an online reputation and increase market share at the same time, now is an incredibly hard time to be a blogger. There is just too much information out there. Get this: While 81 percent of consumers trust information they read in blogs, there are some 6.7 million people blogging, according…

    Jean Dion/ Search Engine Journalin Paid Search SEO Google- 7 readers -
  • How to Creatively Use Positive Reviews to Your Advantage

    … Hopefully your product or service has tons of positive reviews, but the question remains, are you doing anything with them? Because while testimonials on your site are great, there’s more you can do with your reviews than just these blurbs. To make the most of them, here are 9 creative ways to use positive reviews of your company to your…

    Scott Gerber/ Search Engine Journalin How To's- 4 readers -
  • 5 Ways to Build Up Brand Evangelists

    … to get out the whole salt shaker, discrediting everything you have to say. That means prompting other people to talk should be a cornerstone of any company’s reputation management strategy. And, lucky for you, I’ve pulled together five tips to help you get people talking about how great your company really is. So let’s get started. 1. Encourage…

    Jean Dion/ Search Engine Journalin Social Google Facebook Blogging- 6 readers -
  • WA 17: BrightScope is Bringing Greater Transparency to Investors

    0 Flares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Buffer 0 Email 0 0 Flares × In this episode of the Wired Advisor Podcast, I interview Mike Alfred – CEO of BrightScope. BrightScope is on a mission to bring greater financial advisor transparency to investors. In fact, they’ve compiled the largest online publicly available database of Financial Advisors, and this is likely just the beginning.

    Stephanie Sammons/ Wired Advisor eMarketing Blog- 16 readers -
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