Online Reputation Management

Reputation management is the understanding or influencing of an individual's or business's reputation. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results. Some parts of reputation management are often associated with ethical grey areas, such as astroturfing review sites, censoring negative complaints or using SEO tactics to game the system and influence results.
Posts about Online Reputation Management
  • Three ways to use a domain name for business today

    …Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company. But once you have that domain name, what do you do?... Please visit Marketing Land for the full article…

    Marketing Land- 9 readers -
  • Twitter SEO: Ninja tricks for reputation repair

    Twitter is one of my top slam-dunk assets for trying to displace negative content in search results. If your reputation has been harmed by some negative content that ranks when your name is searched, a strong Twitter account could be one of your primary resources for pushing the bad stuff lower on Google and Bing.

    Chris Silver Smith/ Search Engine Land- 19 readers -
  • How long does reputation management take?

    …. A study by Ahrefs determined that most newly introduced web pages do not appear on page one of search results in the first year they are created. In fact, most of the content appearing in the top 10 listings in Google search results is two years old or more, with the highest-ranking items being the oldest ones. The Ahrefs study further determined…

    Chris Silver Smith/ Search Engine Landin SEO Google How To's- 15 readers -
  • SEJ Live: Rhea Drysdale on Understanding Your Brand’s Reputation

    … Rhea Drysdale joined #SEJLive to talk about understanding your brand's reputation through reputation marketing. Rhea also gave examples of companies doing reputation marketing right and shared advice on how teams can work together to build a good reputation for their company. The post SEJ Live: Rhea Drysdale on Understanding Your Brand’s Reputation by @rinadianewrites appeared first on Search Engine Journal. …

    Search Engine Journal- 11 readers -
  • Google thaws (a little) on defamation cases

    … given the current environment. Before I start, let me first take a moment to disclose that I work in the online reputation management field. In my previous article on this subject, one online pundit claimed that I’d failed to disclose that I do so “in the normal place for such disclaimers,” though I mentioned working on such cases in the text…

    Chris Silver Smith/ Search Engine Landin SEO Google- 23 readers -
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