Online Reputation Management

Reputation management is the understanding or influencing of an individual's or business's reputation. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results. Some parts of reputation management are often associated with ethical grey areas, such as astroturfing review sites, censoring negative complaints or using SEO tactics to game the system and influence results.
Posts about Online Reputation Management
  • SEJ Live: Rhea Drysdale on Understanding Your Brand’s Reputation

    … Rhea Drysdale joined #SEJLive to talk about understanding your brand's reputation through reputation marketing. Rhea also gave examples of companies doing reputation marketing right and shared advice on how teams can work together to build a good reputation for their company. The post SEJ Live: Rhea Drysdale on Understanding Your Brand’s Reputation by @rinadianewrites appeared first on Search Engine Journal. …

    Search Engine Journal- 11 readers -
  • Google thaws (a little) on defamation cases

    … in that earlier article, I stand to profit if Google halts removals because my firm makes money by helping people manage their online reputations using search engine optimization (SEO) and other tactics that aren’t necessary when removals occur. The background on the freeze As I outlined a little over a month back, Google essentially halted processing…

    Chris Silver Smith/ Search Engine Landin SEO Google- 23 readers -
  • Which Is More Important: Technical SEO or Reputation Management?

    … are different dimensions to consider as well--for example, you can think of a split between technical SEO and reputation management tactics. Which of these are more important to the success of your overall campaign? Reputation Management Reputation management, as the name suggests, is all about building up your brand's image online. This could…

    Search Engine Guidein SEO- 11 readers -
  • Let’s make 2017 the year of honest reviews!

    …, and they’ll avoid potential problems from filters or penalties. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. Check out their awesome blog for more of Greg’s local search posts and videos. …

    Greg Gifford/ Marketing Land- 20 readers -
  • The importance of local authenticity

    …, emerge from our post-truth bunkers and see if we can shine some light on the subject. Show me the social proof When it comes to purchase decisions, we never make them alone. Sure, we might complete the transaction online without ever interacting with another human. But consciously or subconsciously, we make our decisions by considering how…

    Marketing Landin Social- 23 readers -
  • Ethics in Online Marketing: Does Brand Morality Matter?

    … Ethics in business is alive and well, and those businesses who embrace it are more likely to succeed. What questions should you ask your marketing agency about ethics? The post Ethics in Online Marketing: Does Brand Morality Matter? by appeared first on Search Engine Journal. …

    Search Engine Journal- 15 readers -