Online Reputation Management

Reputation management is the understanding or influencing of an individual's or business's reputation. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results. Some parts of reputation management are often associated with ethical grey areas, such as astroturfing review sites, censoring negative complaints or using SEO tactics to game the system and influence results.
Posts about Online Reputation Management
  • Twitter SEO: Ninja tricks for reputation repair

    … individuals, small businesses and reputation agencies do a poor job of optimizing Twitter profiles to enable this to happen. Read on for my ninja-level tricks for Twitter SEO! When searching for the names of individuals and businesses in search engines, Twitter accounts can appear on page one of Google and Bing if they have been properly optimized…

    Chris Silver Smith/ Search Engine Landin Social SEO Twitter- 19 readers -
  • How long does reputation management take?

    … thousands of variables, and it typically requires development over a period of time. One truism of online reputation management is that when a reputation repair project is undertaken, the company or individual that is the subject of the work typically has woefully insufficient web assets and content. Executives frequently eschew having social…

    Chris Silver Smith/ Marketing Landin SEO How To's- 11 readers -
  • How long does reputation management take?

    … with significant advantages in search results. One truism of online reputation management is that when a reputation repair project is undertaken, the company or individual that is the subject of the work typically has woefully insufficient web assets and content. Executives frequently eschew having social media profiles or personal websites, out…

    Chris Silver Smith/ Search Engine Landin SEO Google How To's- 12 readers -
  • SEJ Live: Rhea Drysdale on Understanding Your Brand’s Reputation

    … Rhea Drysdale joined #SEJLive to talk about understanding your brand's reputation through reputation marketing. Rhea also gave examples of companies doing reputation marketing right and shared advice on how teams can work together to build a good reputation for their company. The post SEJ Live: Rhea Drysdale on Understanding Your Brand’s Reputation by @rinadianewrites appeared first on Search Engine Journal. …

    Search Engine Journal- 11 readers -
  • Google thaws (a little) on defamation cases

    … Google’s recent freeze on granting defamation removal requests has thawed a little. Even so, the company’s actions around harmful and dishonest items attacking the reputations of individuals and organizations continue to be mystifyingly inconsistent. In this column, I’ll share some facts and thoughts on how defamation victims should proceed…

    Chris Silver Smith/ Search Engine Landin SEO Google- 23 readers -
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