Online Reputation Management

Reputation management is the understanding or influencing of an individual's or business's reputation. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results. Some parts of reputation management are often associated with ethical grey areas, such as astroturfing review sites, censoring negative complaints or using SEO tactics to game the system and influence results.
Posts about Online Reputation Management
  • Twitter SEO: Ninja tricks for reputation repair

    … attributes as conveying zero SEO benefit. However, there are two things to keep in mind. First, it’s possible for Google to choose to ignore Nofollow for a particular site, or particular content from a particular site. So, under certain circumstances, Google may be using links from Twitter that meet certain higher-quality criteria for passing PageRank…

    Chris Silver Smith/ Search Engine Landin Social SEO Twitter- 19 readers -
  • How long does reputation management take?

    … thousands of variables, and it typically requires development over a period of time. One truism of online reputation management is that when a reputation repair project is undertaken, the company or individual that is the subject of the work typically has woefully insufficient web assets and content. Executives frequently eschew having social…

    Chris Silver Smith/ Marketing Landin SEO How To's- 11 readers -
  • How long does reputation management take?

    … with significant advantages in search results. One truism of online reputation management is that when a reputation repair project is undertaken, the company or individual that is the subject of the work typically has woefully insufficient web assets and content. Executives frequently eschew having social media profiles or personal websites, out…

    Chris Silver Smith/ Search Engine Landin SEO Google How To's- 14 readers -
  • SEJ Live: Rhea Drysdale on Understanding Your Brand’s Reputation

    … Rhea Drysdale joined #SEJLive to talk about understanding your brand's reputation through reputation marketing. Rhea also gave examples of companies doing reputation marketing right and shared advice on how teams can work together to build a good reputation for their company. The post SEJ Live: Rhea Drysdale on Understanding Your Brand’s Reputation by @rinadianewrites appeared first on Search Engine Journal. …

    Search Engine Journal- 11 readers -
  • Google thaws (a little) on defamation cases

    … in that earlier article, I stand to profit if Google halts removals because my firm makes money by helping people manage their online reputations using search engine optimization (SEO) and other tactics that aren’t necessary when removals occur. The background on the freeze As I outlined a little over a month back, Google essentially halted processing…

    Chris Silver Smith/ Search Engine Landin SEO Google- 23 readers -
  • 33 Tips to Build a Memorable Online Brand

    … the online branding thing for a while now and it’s not working! Your brand doesn’t have that many followers on social media or maybe it does, but they’re not converting. Or maybe you don’t know this stuff, and are just preparing to hop onto this whole online marketing train everyone keeps talking about. Either way, you’ll be able to find some…

    Jeffbullas's Blogin EMail- 24 readers -
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