Online Retail

  • How 5 eCommerce Brands Created Major Profit With Small Pivots

    … marketing more than they do the usual stuff (just look at the infamous Dollar Shave Club video for more proof). And that’s easier than ever to do online… all you need is a digital camera and a YouTube account. 4. Everlane Everlane, the online clothing retailer founded in 2010, has a simple motto that resonates with their customers: Modern Basics…

    Jeffbullas's Blogin How To's- 18 readers -
  • Anatomy of a Growth Marketer: Cait Pluto, Rent the Runway

    … advertising. How can companies engage and develop in-house advertising talent like yours? I think allowing visibility into all parts of the business is something Rent the Runway does really well. As an acquisition marketer, this gives me a ton of ideas and material to work with when developing messaging for our campaigns. Understanding the issues…

    Nanigans- 23 readers -
  • 4 Retailers Driving Digital Sales With Winning Facebook Ads

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Facebook is a goldmine for ecommerce companies looking to reach a large audience of shoppers. Digital advertisers can combine the power of robust targeting options with a wide range of direct response ad units…

    Nanigansin Facebook- 19 readers -
  • Driving ROI With Dynamic Ads On Facebook And Instagram [SlideShare]

    …Dynamic Ads on Facebook and Instagram are a modern marketer’s catalog for the digital age. These versatile ads help businesses capture more revenue by intelligently promoting the most relevant products and services to customers on any device. What do data-driven marketers need to know to get started with Dynamic Ads? Find out by viewing…

    Nanigansin Social Retargeting- 9 readers -
  • The Global Marketer’s Guide To APAC Holidays

    … The value of advertising to audiences in the Asia-Pacific region can’t be underestimated. Asia is a hotbed of economic growth, and an increasing middle class means a growing opportunity for marketers. Digital campaigns that cater to local culture will be the most relevant – and therefore drive the most revenue. Before you start running ads…

    Nanigansin Social- 32 readers -
  • How Nike, Bose and Kohl’s Are Converting Customers With Video Ads

    … This article originally appeared in Social Media Today. Retail is going mobile! As ecommerce and omnichannel retail advertisers look to stay ahead of their competitors, they’re increasingly turning to mobile devices like smartphones and tablets to reach new audiences. In fact, ecommerce ad spend among Nanigans customers was 65% mobile in Q2 2016…

    Nanigansin Social Mobile How To's- 18 readers -
  • Anatomy of a Growth Marketer: Michael Cleyn, Shopify

    … When Shopify’s founder and chief executive, Tobi Lütke, told investors that “This company will never ever be limited by its ambitions,” he meant it. The commerce software business has rapidly made a name for itself through a number of timely innovations, smart acquisitions and going public on the New York Stock Exchange in 2015. What’s it like…

    Nanigans- 15 readers -
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