Online Retail

    • Anatomy of a Growth Marketer: Cait Pluto, Rent the Runway

      Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Rent the Runway has revolutionized retail since its launch in 2009. This innovative ecommerce brand allows its customers to rent designer apparel and accessories. Millions of women have used Rent the Runway’s services to dress for important occasions in their life.

      Nanigans- 14 readers -
  • 4 Retailers Driving Digital Sales With Winning Facebook Ads

    … members, the company motivates Facebook users to join and be part of this exclusive club. The ad also gives potential shoppers a preview of the types of deals that Gilt offers, and provides a clear incentive for signing up. Delivering ROI: 4 Ecommerce Advertising Success Stories Download this free eBook to learn how in-house marketing teams at today’s top online retailers are delivering results with advertising automation software. Download the eBook …

    Nanigansin Facebook- 10 readers -
  • The Global Marketer’s Guide To APAC Holidays

    … The value of advertising to audiences in the Asia-Pacific region can’t be underestimated. Asia is a hotbed of economic growth, and an increasing middle class means a growing opportunity for marketers. Digital campaigns that cater to local culture will be the most relevant – and therefore drive the most revenue. Before you start running ads…

    Nanigansin Social- 16 readers -
  • How Nike, Bose and Kohl’s Are Converting Customers With Video Ads

    … trend. To drive purchases by conveying your brand’s products and style, take a page from these four retailers who are growing sales with eye-popping video ads on Facebook, Instagram and Twitter: Kohl’s Goes Native Because ads that look like native content will mesh well with the posts that surround them on social feeds, and will have a better chance…

    Nanigansin Social Mobile How To's- 9 readers -
  • Anatomy of a Growth Marketer: Michael Cleyn, Shopify

    … When Shopify’s founder and chief executive, Tobi Lütke, told investors that “This company will never ever be limited by its ambitions,” he meant it. The commerce software business has rapidly made a name for itself through a number of timely innovations, smart acquisitions and going public on the New York Stock Exchange in 2015. What’s it like…

    Nanigans- 14 readers -
  • Can you manage your inventory with Google Shopping?

    … is not selling as well as they had hoped, and they wish to boost the sales. On the face of it, Google Shopping seems like a good platform for this task. Advertisers can pay more to increase the exposure of a particular product, rather than bid on keywords alone (as is the case with standard text ads). Hence, advertisers often believe Google…

    Search Engine Landin Google- 26 readers -
  • 4 Ecommerce Twitter Ads That Are Driving Revenue For Online Retailers

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Did you know that retail executives have named Twitter as one of the most effective social media sites worldwide? Using Twitter’s advanced targeting options to reach 320 million monthly active users allows retailers…

    Nanigansin Social Twitter- 10 readers -
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