Online Reviews

    • Online Reputation: 5 Calls to Action That Are Completely Overlooked

      Despite the saying that the customer is always right and customer reviews are always welcome, many businesses struggle with how to manage anonymous online reviews. Often, the reviews seem more like harassment than actual feedback. Thanks to review platforms such as Yelp, Google Reviews, and Angie’s List, customers are now feeling more empowered in their position in the marketplace.

      Growmap- 9 readers -
    • Soon to be illegal to punish customers who criticize businesses online

      Posted on 29 November 2016. Tags: Consumer Review Fairness Act, Online reviews, Palmer v KlearGear Congress has just passed a law further protecting the right of the US consumer, essentially saying it is A-OK to post negative reviews or slander online in regards to a particular business without fear of that business seeking some sort of retaliation.

      Caitlynn Cush/ Scoop- 7 readers -
  • Podium: Collect and Manage Reviews in One Centralized Platform

    … and choose the review sites that matter most to your business. From Google and Facebook to industry-specific review sites, Podium’s SmartSelect technology can help your customers efficiently get to the sites that have the largest impact on your business. Podium Enables Businesses to: Collect hundreds of reviews form your customers via their mobile…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • 3 Tips for a Fantastic Reputation Management Strategy

    … on your positive reviews. You can do so by ensuring your most highly-reviewed products are the first ones you recommend to consumers both online and in-person. Highlight your strengths, not your weaknesses. Build brand loyalty! Routinely request reviews or feedback from users, and feature them prominently on your website. Positive reviews…

    Growmap- 25 readers -
  • Why Online Reviews are Important for Your Business

    … Everybody’s a critic, especially now that it is easier than ever for customers to voice opinion online. However, how many of those online reviews are genuine? There is no doubt that in this new age run by technology, online reviews can either help or harm businesses of all types and sizes. Although some business owners may not believe online…

    E-Marketing Associatesin Social Google- 8 readers -
  • 5 Easy Ways to Write Effective Product Reviews

    …. The problem is that it is not always easy to include an affiliate link in your content without being spammy or sounding salesy. Remember that you need your content to flow naturally; abruptly adding an affiliate link can disrupt the reading experience of your audience and cause them to lose trust. However, by writing product reviews, it is a lot…

    Christopher Jan Benitez/ Growmap- 14 readers -
  • Yelp targets businesses who threaten negative reviewers with legal action

    … Online reviews can in some cases make or break a business, so it’s no surprise that many businesses take their online reviews very, very seriously. But some take their concern over what customers are saying about them online too far, and try to silence customer criticism with legal threats. Others have incorporated legalese such as non…

    Search Engine Watch- 10 readers -
  • How to Get Your Customers to Write Rave Reviews about You

    … I almost never visit a restaurant before reading its reviews online, and in a city with plentiful dining options, I can afford to be choosy. Don’t have more than three stars? I’ll probably skip it. Don’t have more than 50 reviews? I can find plenty of others that do. Sites like Yelp have completely changed the way restaurants need to think about…

    Relevancein How To's- 11 readers -
  • 3 SEO Benefits of Online Reviews and How to Get Them

    … Angie’s List and Yelp are household “names.” They have become huge review sites for customers to express their opinions of products and services. And businesses know that one of the biggest benefits of having online reviews is the influence they have on potential customers who are looking for recommendations in specific product and service niches…

    Rise to the Top- 11 readers -
  • 5 Reasons Why Your Business Needs Negative Reviews

    … reviews can actually be a good thing. Here are five ways they can help your business thrive. 1. They improve conversion rates. On SiteJabber, businesses with 10-30 percent negative reviews actually receive more than 10 times more leads than businesses with nearly all five-star reviews. Other studies have shown that 68 percent of consumers trust…

    Street Fight- 19 readers -
  • 6 Tools for Tracking Business Competitors

    …, filtered by location, interests, engagement, and influence. Merchants can then reach out to those followers with special offers or promotions. SocialRank offers a free plan. 4. Womply: See when other businesses update their pricing or specials. Is the long line at a Main Street business due to a daily special, discounted prices, or expanded hours…

    Stephanie Miles/ Street Fight- 11 readers -
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