Online Reviews

  • 3 Tips for a Fantastic Reputation Management Strategy

    … on your positive reviews. You can do so by ensuring your most highly-reviewed products are the first ones you recommend to consumers both online and in-person. Highlight your strengths, not your weaknesses. Build brand loyalty! Routinely request reviews or feedback from users, and feature them prominently on your website. Positive reviews…

    Growmap- 23 readers -
  • Why Online Reviews are Important for Your Business

    … Everybody’s a critic, especially now that it is easier than ever for customers to voice opinion online. However, how many of those online reviews are genuine? There is no doubt that in this new age run by technology, online reviews can either help or harm businesses of all types and sizes. Although some business owners may not believe online…

    E-Marketing Associatesin Social Google- 5 readers -
  • 5 Easy Ways to Write Effective Product Reviews

    … YOU Can Write Effective Product Reviews At the end of the day, writing product reviews is only another content strategy that must prioritize user experience. To be successful as a marketer, you need to acknowledge your obligation to provide relevant and useful information to the online audience. In return, people will turn to you for insights and reliable data that will empower their online purchasing decisions. Save Save Save The post 5 Easy Ways to Write Effective Product Reviews appeared first on Growmap. …

    Christopher Jan Benitez/ Growmap- 12 readers -
  • Yelp targets businesses who threaten negative reviewers with legal action

    … Online reviews can in some cases make or break a business, so it’s no surprise that many businesses take their online reviews very, very seriously. But some take their concern over what customers are saying about them online too far, and try to silence customer criticism with legal threats. Others have incorporated legalese such as non…

    Search Engine Watch- 8 readers -
  • How to Get Your Customers to Write Rave Reviews about You

    … I almost never visit a restaurant before reading its reviews online, and in a city with plentiful dining options, I can afford to be choosy. Don’t have more than three stars? I’ll probably skip it. Don’t have more than 50 reviews? I can find plenty of others that do. Sites like Yelp have completely changed the way restaurants need to think about…

    Relevancein How To's- 10 readers -
  • Case Study: Non-Profit Searches for Cost-Effective Marketing Solutions

    Merchant: Keshet Dance Company Location: Albuquerque, New Mexico Platforms: Alignable, Duke City Fix, Facebook, Google, GreatNonprofits, Twitter, Yelp Bottom Line: Targeted marketing platforms lead to higher conversion rates, but also require more human investment. Community support is essential for any local organization, and particularly for non-profits like Keshet Dance ...

    Stephanie Miles/ Street Fight- 15 readers -
  • 3 SEO Benefits of Online Reviews and How to Get Them

    … Content Any time a user writes a review, it is unique content, whether it is published on your site pages or on review sites. Search engines like unique content, and when your site is associated with that unique content, your ranking will increase. 2. Good Organic Search Results Rankings If you are able to have user reviews in many places on the web…

    Rise to the Top- 10 readers -
  • 5 Reasons Why Your Business Needs Negative Reviews

    … reviews can actually be a good thing. Here are five ways they can help your business thrive. 1. They improve conversion rates. On SiteJabber, businesses with 10-30 percent negative reviews actually receive more than 10 times more leads than businesses with nearly all five-star reviews. Other studies have shown that 68 percent of consumers trust…

    Street Fight- 17 readers -
  • Online Reviews Providing Insights That Help Brands Compete

    …, CRM data, and other inputs used today by companies such as 4INFO, Factual, and Placed, which are working to build a holistic view of consumer behavior and intent. Visible differentiators like average star ratings may prove less valuable in the long run than the actual content of consumer reviews, once brands mine review data for the insights it contains. Damian Rollison is director of product at Brandify. He can be reached via Twitter. …

    Damian Rollison/ Street Fightin Google Facebook Twitter- 14 readers -
  • 6 Tools for Tracking Business Competitors

    …. SocialRank: Poach customers from a competitor’s Twitter account. Influential Twitter followers are an important marketing tool for businesses, but collecting massive numbers of followers on social media can be challenging for local merchants. SocialRank’s Market Intelligence tool, introduced this summer, lets merchants see their competitors’ followers…

    Stephanie Miles/ Street Fight- 10 readers -
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