Online Reviews

  • Customer reviews: The not-so-secret SEO tactic

    … customers, the power of that relationship will help you build confidence and sales. Reviews and revenue Most people factor online reviews into their buying process. According to Fan and Fuel research from December 2016, 92% of consumers hesitate to make a purchase if a product doesn’t have any reviews. Similarly, BrightLocal found that 88% of consumers…

    Mike O'brien/ Search Engine Watchin SEO- 16 readers -
  • Don’t Review Your Employer on Glassdoor Until You Read This!

    … that, no, Glassdoor reviews are not anonymous. Your anonymity is not guaranteed I question whether this reasoning will hold up on appeal. Political speech is not the only kind of speech entitled to protection. Labor laws have protected employees from retaliation for posting on Facebook and other social networks about working conditions and management…

    {grow}in Social- 21 readers -
  • Mia: Local Business Reviews, Loyalty, and CRM

    … Mia, from Signpost, scans data on millions of consumers to find new opportunities to send the right messages at the right time. This AI-based technology creates emails and texts that your customers respond to, increasing your sales by 10% and upping your review rating by nearly two stars on average. Mia reaches out to customers to see…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • All the Details You Need to Rank with Local SEO Marketing

    … of hard work. It also helps that they’re an honest, affordable vendor in a market full of shady competition. That said, as we looked at their competition, we were simply amazed at how many of the vendors out there didn’t have the bare necessities of good local search engine optimization when it came to their sites and online presence. It’s…

    Douglas Karr/ Marketing Technology Blogin SEO- 20 readers -
  • How to Influence Customers Through Online Reviews

    … Trust matters, particularly in the “fake news” era, and consumers are getting smarter in how they research the brands and products they buy. Rather than relying on the information in website pop-up ads and marketing pitches, consumers are leaning more heavily on online reviews. This is especially true for gen-Xers and millennials, who ranked…

    Stephanie Miles/ Street Fightin How To's- 22 readers -
  • Fill-in-the-Blank Templates To Make Sales

    … strong suit. I have invested in some great copywriting courses over the years though, and slug through it when I need to create sales pages or landing pages. Still, there are just so many pieces and parts to a GOOD launch or promotion that it gets seriously overwhelming. From the pre-launch series to the sales copy to the funnel to the follow-up…

    Lynn Terry/ ClickNewz!in Affiliate- 24 readers -
  • Online Reputation: 5 Calls to Action That Are Completely Overlooked

    … Despite the saying that the customer is always right and customer reviews are always welcome, many businesses struggle with how to manage anonymous online reviews. Often, the reviews seem more like harassment than actual feedback. Thanks to review platforms such as Yelp, Google Reviews, and Angie’s List, customers are now feeling more empowered…

    Growmap- 31 readers -
  • Soon to be illegal to punish customers who criticize businesses online

    … Posted on 29 November 2016. Tags: Consumer Review Fairness Act, Online reviews, Palmer v KlearGear Congress has just passed a law further protecting the right of the US consumer, essentially saying it is A-OK to post negative reviews or slander online in regards to a particular business without fear of that business seeking some sort…

    Caitlynn Cush/ Scoop- 20 readers -
  • 3 Tips for a Fantastic Reputation Management Strategy

    … Online reputation management is a relatively new field. But it has become absolutely crucial to most businesses since the advent of social media and online review websites such as Yelp. There are a wide variety of customer-brand interactions going on in the world today. The ability of brands and businesses to influence customer perception…

    Growmap- 41 readers -
  • Why Online Reviews are Important for Your Business

    … Everybody’s a critic, especially now that it is easier than ever for customers to voice opinion online. However, how many of those online reviews are genuine? There is no doubt that in this new age run by technology, online reviews can either help or harm businesses of all types and sizes. Although some business owners may not believe online…

    E-Marketing Associatesin Social Google- 15 readers -
  • 5 Easy Ways to Write Effective Product Reviews

    … YOU Can Write Effective Product Reviews At the end of the day, writing product reviews is only another content strategy that must prioritize user experience. To be successful as a marketer, you need to acknowledge your obligation to provide relevant and useful information to the online audience. In return, people will turn to you for insights and reliable data that will empower their online purchasing decisions. Save Save Save The post 5 Easy Ways to Write Effective Product Reviews appeared first on Growmap. …

    Christopher Jan Benitez/ Growmap- 36 readers -
  • Yelp targets businesses who threaten negative reviewers with legal action

    … Online reviews can in some cases make or break a business, so it’s no surprise that many businesses take their online reviews very, very seriously. But some take their concern over what customers are saying about them online too far, and try to silence customer criticism with legal threats. Others have incorporated legalese such as non…

    Search Engine Watch- 34 readers -
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