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The digital travel market has grown rapidly over the last decade. Sales in Western Europe totalled $152 billion in 2015, with the worldwide figure more than $533 billion. Taken from PI Datametric Digital Travel Report, here are some stats on digital travel and SEO, as well a look at the organic search dominance of Skyscanner in this market.
… influential social platform for motivating buying decisions (18.9%), millennials are least likely to consult Facebook. Only 7.5% favoured Facebook for shopping compared to the 36.2% who preferred YouTube. Click-through rates up 10% for Travel in the post right-hand-side ad era AdGooroo has published new data examining travel industry keywords…
… The travel industry is changing faster than ever. It seems like every week there is a new buyout, partnership or start up that is changing the way guests shop for hotels. This week is no different with some interesting news from Hipmunk and TripAdvisor.+ Hipmunk is another meta search engine growing in popularity. Recent partnerships with Yahoo…