Online Travel Agencies

  • Takeaways From Travel Weekly’s 2015 Consumer Trends Report

    … visitors already conducted the researching process on their mobile devices. Takeaway Cross-device tracking paints a complete picture of user activity across different devices, allowing you to make smarter decisions about your targeting strategy and how you spend your advertising budget. Website Custom Audiences (WCAs) let you to track and target…

    Nanigansin Social Facebook- 10 readers -
  • Online Travel Advertising Ready to Take Off in 2015

    … It’s easy for Online Travel Agencies (OTAs) to focus on the major spikes in revenue that they experience over seasonal events like Spring Break and Christmas, but looking solely at peak customer purchasing times may render online travel advertisers short-sighted. Studies researched and led by eMarketer over the past year suggest that there…

    Nanigans- 7 readers -
  • The Role Social and Mobile Plays in Travel Bookings

    …Once upon a time, you had to visit or call a travel agent to plan your getaways. Nowadays, people are flocking to social media for vacation inspiration and search engines to track down their own packages and deals. While most travel research is performed on desktop, mobile devices are doubling as miniature assistant shoppers — used to compare fare quotes, check destination weather and map out routes in advance. In addition, mobile apps are increasingly employed to book hotels, cars […]…

    Juliana Casale/ Nanigans- 9 readers -