Online Travel Agencies

  • Takeaways From Travel Weekly’s 2015 Consumer Trends Report

    … for booking purposes. In the report, Travel Weekly says that last year’s browse-to-book conversion rate jumped 17% for hotel desktop websites, 7% for online travel agencies (OTAs) and 2% for airlines. The report says that a higher percentage of visitors to OTAs and supplier websites are following through on booking travel because more of those…

    Nanigansin Social Facebook- 12 readers -
  • Online Travel Advertising Ready to Take Off in 2015

    … in advance, taking the time to research the local flavor of a destination and build out an itinerary. Now travelers are booking tours and choosing restaurants on the spot, using last minute deal companies like Hotel Tonight for accommodations. From the eMarketer chart below, you can see that mobile local ad spending is predicted to shoot up 54% over…

    Nanigans- 14 readers -
  • The Role Social and Mobile Plays in Travel Bookings

    …Once upon a time, you had to visit or call a travel agent to plan your getaways. Nowadays, people are flocking to social media for vacation inspiration and search engines to track down their own packages and deals. While most travel research is performed on desktop, mobile devices are doubling as miniature assistant shoppers — used to compare fare quotes, check destination weather and map out routes in advance. In addition, mobile apps are increasingly employed to book hotels, cars […]…

    Juliana Casale/ Nanigans- 9 readers -