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…. The relaunch of Facebook’s Atlas and Twitter Fabric have arguably heralded a brave new world in online marketing. Focusing on Facebook’s Atlas, it is a major move by Facebook to take on Google on its home turf — display advertising. Aside from dispensing with cookies, Atlas purports to bridge the gap between the offline and online advertising…
Posted by SamuelScott Earlier this year, I published a Moz post that aimed to introduce the basic principles of public relations that SEOs and digital marketers, I argued, need to know. (Specifically, the post was on media relations and story-pitching as a means of getting coverage and “earning” good links.
… with an ongoing decline in store traffic as consumers increasingly shift their purchases online, big U.S. retailers need to rethink their marketing. “Instead of fearing showrooming, I think retailers can leverage mobile as a bridge between offline and online worlds,” said Thomas Husson, a mobile analyst at Forrester Research. Study: 85% of Mobile Apps Fail…