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  • Geopath Taps Tech from Citilabs for Audience Location Measurement

    … Mobile and online marketing are not the only segments where deciphering audience location and predicting their movement matters. Nonprofit organization Geopath, previously known as the Traffic Audit Bureau for Media Measurement, today announced it will use software from Citilabs to power an audience location measurement solution for out-of-home…

    Street Fight- 16 readers -
  • With New Attribution Feature, Placed Can Tell Whether Your Billboard Is Hot or Not

    … Location-based analytics provider Placed is keen on showing media agencies and advertisers that out-of-home (OOH) ads such as billboards can point the consumer in the right direction, literally — and ultimately lead them to an in-store visit. The Seattle-based company announced this morning that via Placed Attribution, which the company…

    Street Fight- 20 readers -
  • A Lesson in Digital Out Of Home

    … and hopefully I can convince you to get excited about it as well. For the uninitiated, OOH/DOOH covers anything from those big posters you see on the tube on the opposite side of the platform, to little digital screens in back of black cabs, to those great big billboards, Blade Runner style (if we’re sticking with the 80s movie theme). Anyway, despite…

    State of Digital- 9 readers -
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