• With New Attribution Feature, Placed Can Tell Whether Your Billboard Is Hot or Not

    … unveiled back in July, it can bridge the gab between OOH ads (billboards) to physical store visitations. By factoring in proximity, angle, distance, and direction, David Shim, founder and CEO of Placed, told Street Fight that the company can determine whether a consumer sees a billboard advertising an offline business and then does — or doesn’t go…

    Street Fight- 16 readers -
  • A Lesson in Digital Out Of Home

    … behaviour, for example, when OOH campaigns feature a call to action to “search online for [INSERT KEYWORD HERE]”. And my interest had certainly extended to considering the challenges that cross-channel campaigns can present, namely being vulnerable to the pitfalls of siloed marketing, as outlined in James Murray’s 2013 post on the NatYes campaign…

    State of Digital- 6 readers -
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