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  • Geopath Taps Tech from Citilabs for Audience Location Measurement

    … Mobile and online marketing are not the only segments where deciphering audience location and predicting their movement matters. Nonprofit organization Geopath, previously known as the Traffic Audit Bureau for Media Measurement, today announced it will use software from Citilabs to power an audience location measurement solution for out-of-home…

    Street Fight- 18 readers -
  • With New Attribution Feature, Placed Can Tell Whether Your Billboard Is Hot or Not

    … unveiled back in July, it can bridge the gab between OOH ads (billboards) to physical store visitations. By factoring in proximity, angle, distance, and direction, David Shim, founder and CEO of Placed, told Street Fight that the company can determine whether a consumer sees a billboard advertising an offline business and then does — or doesn’t go…

    Street Fight- 21 readers -
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