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  • Geopath Taps Tech from Citilabs for Audience Location Measurement

    … Mobile and online marketing are not the only segments where deciphering audience location and predicting their movement matters. Nonprofit organization Geopath, previously known as the Traffic Audit Bureau for Media Measurement, today announced it will use software from Citilabs to power an audience location measurement solution for out-of-home…

    Street Fight- 17 readers -
  • With New Attribution Feature, Placed Can Tell Whether Your Billboard Is Hot or Not

    … Location-based analytics provider Placed is keen on showing media agencies and advertisers that out-of-home (OOH) ads such as billboards can point the consumer in the right direction, literally — and ultimately lead them to an in-store visit. The Seattle-based company announced this morning that via Placed Attribution, which the company…

    Street Fight- 21 readers -
  • A Lesson in Digital Out Of Home

    … behaviour, for example, when OOH campaigns feature a call to action to “search online for [INSERT KEYWORD HERE]”. And my interest had certainly extended to considering the challenges that cross-channel campaigns can present, namely being vulnerable to the pitfalls of siloed marketing, as outlined in James Murray’s 2013 post on the NatYes campaign…

    State of Digital- 10 readers -
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