Ooh

  • With New Attribution Feature, Placed Can Tell Whether Your Billboard Is Hot or Not

    … unveiled back in July, it can bridge the gab between OOH ads (billboards) to physical store visitations. By factoring in proximity, angle, distance, and direction, David Shim, founder and CEO of Placed, told Street Fight that the company can determine whether a consumer sees a billboard advertising an offline business and then does — or doesn’t go…

    Street Fight- 16 readers -
  • A Lesson in Digital Out Of Home

    … and hopefully I can convince you to get excited about it as well. For the uninitiated, OOH/DOOH covers anything from those big posters you see on the tube on the opposite side of the platform, to little digital screens in back of black cabs, to those great big billboards, Blade Runner style (if we’re sticking with the 80s movie theme). Anyway, despite…

    State of Digital- 6 readers -
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