Ooyala

  • The new programmatic arsenal: How Turner, The Economist are beefing up their approach

    … Premium publishers and broadcasters have been long aware that programmatic sales is an integral part of their ad strategy. Turner, for instance, has been more heavily focused on aligning its direct and programmatic sales teams “over the last eight or nine months,” said Nick Johnson, senior vice president of digital ad sales strategy for Turner Ad…

    Digiday- 13 readers -
  • From OTT platforms to publishers: Here’s how to make money

    … Bringing advertisers to OTT platforms hasn’t been historically easy. “From the beginning…there really wasn’t a lot of demand from the buyer side,” said Kenna Ranson, the director of ad products and revenue at the anime focused Crunchyroll, which has been in the OTT space for an impressive 10 years. That long ago, TV was still the only real…

    Digidayin How To's- 12 readers -
  • How holistic platforms could bridge the programmatic and direct divide

    … Programmatic has swallowed up nearly two thirds of all US ad spend, but direct—which still captures nearly $11 billion in ad spend—will be coexisting with programmatic for the foreseeable future. Faced with the reality that direct and programmatic are in for the long haul, publishers are looking for ways to efficiently straddle both worlds…

    Digiday- 9 readers -
  • Rainy Days & Big Screens Push Online Video Engagement

    … Last week, Ooyala issued its Q2 2014 Global Video Index Report, providing insights on the continued evolution of multi-screen video consumption. The report highlights the rapid growth of mobile video consumption and the proliferation of premium, live and long-form video on more screens. Its findings underscore the need for content providers…

    Greg Jarboe/ ReelSEOin Social YouTube- 9 readers -
  • 50% of Video Views Will Be Via Mobile in 2016 [Research]

    … 27% of consumers are already watching online video via their mobile device, but that figure is set to double in 2016, when around 50% of us will regularly turn to our smartphones and tablets to watch the clips we want to. And, according to the new Ooyala Q2 2014 Global Video Index Report, the bigger the mobile screen the better as far…

    Carla Marshall/ ReelSEO- 2 readers -