• How holistic platforms could bridge the programmatic and direct divide

    … Programmatic has swallowed up nearly two thirds of all US ad spend, but direct—which still captures nearly $11 billion in ad spend—will be coexisting with programmatic for the foreseeable future. Faced with the reality that direct and programmatic are in for the long haul, publishers are looking for ways to efficiently straddle both worlds…

    Digiday- 7 readers -
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