• The new programmatic arsenal: How Turner, The Economist are beefing up their approach

    … Premium publishers and broadcasters have been long aware that programmatic sales is an integral part of their ad strategy. Turner, for instance, has been more heavily focused on aligning its direct and programmatic sales teams “over the last eight or nine months,” said Nick Johnson, senior vice president of digital ad sales strategy for Turner Ad…

    Digiday- 25 readers -
  • How holistic platforms could bridge the programmatic and direct divide

    … Programmatic has swallowed up nearly two thirds of all US ad spend, but direct—which still captures nearly $11 billion in ad spend—will be coexisting with programmatic for the foreseeable future. Faced with the reality that direct and programmatic are in for the long haul, publishers are looking for ways to efficiently straddle both worlds…

    Digiday- 13 readers -
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