Open Rate

  • 10 Email Tracking Metrics You Should be Monitoring

    … service providers! List retention is a key metric to recognize the quality of the email content you’re distributing. Spam Reports – How many subscribers reported your email as junk? Hopefully none – but if you have more than a few each send you need to be concerned about where you’re getting these subscribers from and the relevance of the content…

    Douglas Karr/ Marketing Technology Blogin EMail- 18 readers -
  • How to Train Your Subscribers to Open Your Emails Every Time You Send

    … that gap.” This is why curiosity-driven headlines work so well: People want to know what’s on the other end, so they click through to find out. Here are some examples of headlines I’ve used in the past that employ this strategy and have some of the highest open rates: The Top 3 Reasons Online Businesses Fail… If I Had to Start From Scratch…

    Pat Flynn/ The Smart Passive Income Blogin EMail How To's- 16 readers -
  • Improve Your Open Rates with One Simple Tweak

    … You’ve been doing everything right. You picked and customized the perfect template. You came up with an exciting piece of content and added an effective call to action. You even did some testing to find the best time of day to send your email and the right formula for your email subject line. Still, something keeps going wrong! Your open rates…

    Ryan Pinkham/ Constant Contactin EMail- 13 readers -
  • [New Data] 3 Proven Tactics to Increase Your Email Open Rate

    Business owners spend a lot of time thinking about how to increase their email open rates. After every email you send, you eagerly check your reports and take a look at your open rate results. Are they going up? Going down? Do some of our customers open your emails more than others? Was your subject line the best it could be? At Constant Contact, we do our best to help you in ...

    Jason Fidler/ Constant Contact- 14 readers -
  • Marketers Guide to Maintaining Your Email List

    … Marketers Guide to Maintaining Your Email List By: John McIntyre Topics: Email Marketing So, you’ve got an email list. Hooray! Now comes the hard part, maintaining your email list. Doh. You didn’t think your list just took care of itself as you built it, did you? Because it doesn’t. Once you have a steady stream of subscribers opting…

    How To Make Money Onlinein EMail- 11 readers -
  • Happy Independence Day! – Email Infographic

    … of it this way, when you open your inbox, would you rather see a generic “Happy 4th of July” or will you go straight to “Hey _____, Have a Happy Independence Day!”? You’d probably go for the second one, right? Well then, your customers are more likely to think that way too! People no longer look for generic, everything has to personalized, from our…

    Sara Ruth Wolkiewicz/ GetResponse Blogin Social EMail- 11 readers -
  • Improve Your Open Rates with These 12 Subject Line Tweaks

    … for an event, don’t be afraid to let your subject line reflect that. How United Way of Massachusetts Bay and Merrimack Valley does it: “Join us at the MLH Scholars Luncheon!” 7. Add a list You’ve probably noticed how popular list posts are right now. If not, look no further than the title of this post. People love lists because they allow us…

    Miranda Paquet/ Constant Contactin EMail- 10 readers -
  • Email Marketing: What is the best day to send an email?

    …When is the best day of the week to send an email? This post has the answer, featuring the “Daily email effectiveness” chart from the MarketingSherpa Email Marketing Benchmark Report. Read on to see why it’s more important to test your list and discover when subscribers want to receive your email rather than it is to strictly follow the guidelines…

    David Kirkpatrick/ MarketingSherpa Blogin EMail- 27 readers -
  • The Playbook for B2B Online Marketing

    … This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically…

    Douglas Karr/ Marketing Technology Blogin EMail Content- 18 readers -
  • 20 Ways to Double Your Email Open Rate

    … can’t know any of these things unless you can get your people to actually open your emails. This is why in this blog post, we are looking at ways to dramatically increase your email open rate. Let’s dive straight in. #1 Start with your ideal customer persona Every time you sit down to write an email, picture your ideal customer/client in your head…

    Marya Jan/ GetResponse Blogin EMail- 22 readers -
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