Open Rate

  • 10 Email Tracking Metrics You Should be Monitoring

    … back to your site is (hopefully) a primary strategy of your email marketing campaigns. Ensuring you have strong call-to-actions in your emails and you’re promoting those links effectively should be incorporated into design and content optimization strategies. Click to Open Rate – (CTO or CTOR) Of the people that opened your email, what…

    Douglas Karr/ Marketing Technology Blogin EMail- 30 readers -
  • How to Train Your Subscribers to Open Your Emails Every Time You Send

    … that gap.” This is why curiosity-driven headlines work so well: People want to know what’s on the other end, so they click through to find out. Here are some examples of headlines I’ve used in the past that employ this strategy and have some of the highest open rates: The Top 3 Reasons Online Businesses Fail… If I Had to Start From Scratch…

    Pat Flynn/ The Smart Passive Income Blogin EMail How To's- 18 readers -
  • Improve Your Open Rates with One Simple Tweak

    … You’ve been doing everything right. You picked and customized the perfect template. You came up with an exciting piece of content and added an effective call to action. You even did some testing to find the best time of day to send your email and the right formula for your email subject line. Still, something keeps going wrong! Your open rates…

    Ryan Pinkham/ Constant Contactin EMail- 17 readers -
  • [New Data] 3 Proven Tactics to Increase Your Email Open Rate

    … Business owners spend a lot of time thinking about how to increase their email open rates. After every email you send, you eagerly check your reports and take a look at your open rate results. Are they going up? Going down? Do some of our customers open your emails more than others? Was your subject line the best it could be? At Constant…

    Jason Fidler/ Constant Contactin EMail- 17 readers -
  • Marketers Guide to Maintaining Your Email List

    … into your list, you work isn’t done. In fact, it’s just getting started. Remember, when it comes to email lists, bigger doesn’t always mean better. There’s no point in having a list that has low open and click rates, lots of spam notifications and is generally unresponsive. You’re never going to make any money selling to a list like that. So, you…

    How To Make Money Onlinein EMail- 12 readers -
  • Happy Independence Day! – Email Infographic

    … of it this way, when you open your inbox, would you rather see a generic “Happy 4th of July” or will you go straight to “Hey _____, Have a Happy Independence Day!”? You’d probably go for the second one, right? Well then, your customers are more likely to think that way too! People no longer look for generic, everything has to personalized, from our…

    Sara Ruth Wolkiewicz/ GetResponse Blogin Social EMail- 11 readers -
  • Improve Your Open Rates with These 12 Subject Line Tweaks

    … will pay off. Spending a little extra time on your subject line will help you boost email open rates, avoid the junk folder, and get your message in front of the right people. Before you hit send on your next email, here are 12 tweaks to consider: 1. Cut it down What good is your subject line if people can’t read it? Make sure your subject line…

    Miranda Paquet/ Constant Contactin EMail- 13 readers -
  • Email Marketing: What is the best day to send an email?

    …When is the best day of the week to send an email? This post has the answer, featuring the “Daily email effectiveness” chart from the MarketingSherpa Email Marketing Benchmark Report. Read on to see why it’s more important to test your list and discover when subscribers want to receive your email rather than it is to strictly follow the guidelines of aggregate research.…

    David Kirkpatrick/ MarketingSherpa Blogin EMail- 27 readers -
  • The Playbook for B2B Online Marketing

    … This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically…

    Douglas Karr/ Marketing Technology Blogin EMail Content- 20 readers -
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