Open Rates

  • 5 Simple Strategies to Improve Your Email Open Rates

    … Email marketing works because it allows you to reach customers (and potential customers) in the place they go every day — the inbox. But once you get to the inbox, how do you make sure your emails actually get opened? This is a question we hear a lot. Even if your business already has a strong open rate, once your numbers start to flatten out…

    Ryan Pinkham/ Constant Contactin EMail- 23 readers -
  • St. Patrick’s Day 2017 Email Report: Read Lengths on the Rise

    … early in the morning (5-6am) and later in the evening (9pm and beyond). Last year, open rates on tablets were close but never reached the same level as desktop. All the more reason for email marketers to optimize their emails for all devices, especially on weekends and holidays. 2016 opens by time of day 2017 opens by time of day Takeaways -Like…

    Movable Ink Blogin EMail- 23 readers -
  • Monday Catch-Up: Open Rates, Trust, Mistakes and Email Growth

    … a Facebook or Twitter presence were seen as less trustworthy by 63 percent of consumers.” Mondays and Fridays most-likely days for subject-line mistakes A study by Boomerang of 250,000 campaigns sent by brands in 2016 that shows that mistakes in subject lines are most likely to occur in emails sent at the beginning and end of the week, reports Ayaz…

    Movable Ink Blogin EMail- 21 readers -
  • 9 Easy-to-Avoid Email Marketing Mistakes

    … (and proofreading) you can head off the most-common email marketing mistakes. Below are nine to watch out for. Avoid these 9 email marketing mistakes 1. Not nailing the subject line – “Subject lines can make or break your open rate,” says Gil Resnick, at CIO. “A good, catchy subject line will draw a reader in for more and get them into the email itself. Boring…

    Movable Ink Blogin EMail- 28 readers -
  • 8 Ways to Boost Your Email Open Rates

    … and everyone to your email list. For example, avoid using giveaways that most people would want, such as an iPad giveaway. Instead, give away something that only your target customers would want, such as a free sample of your product.” 2) Nail the subject line – “The subject line is the first thing a customer sees on any email,” writes Sujan Patel…

    Movable Ink Blogin EMail- 17 readers -
  • 6 Ways to Educate Your Email Subscribers and Win More Opens

    … We always talk about getting more email subscribers as a way to build a sustainable online business. But, there’s not a lot of point in building that mailing list if none of the subscribers end up opening the emails that you send. Open rates and click through rates are just as important. In today’s post I’m going to share a few ways that I’ve…

    Blog Tyrantin EMail- 23 readers -
  • Why I’m Deleting 13,000+ Email Subscribers This Week

    … about deciding which ones. First of all, it’s important to figure out whether you actually have a problem or not. For me, I was noticing a drop off in the open rates of my automatic follow up emails, and then my regular weekly emails to the point where it was starting to bother me. These numbers are still quite good, but whenever something…

    Blog Tyrantin Social EMail- 25 readers -
  • Monday Catch-up: Improve Open Rates and Write Better Subject Lines

    … Good Monday morning, marketers! Here a few news items to help get your workweek off to an informed start. Tips for improving open and clickthrough rates “In a perfect world, your emails would be opened and read by all your subscribers, thereby increasing the engagement on your website exponentially. But sadly, we are not living in a perfect world…

    Movable Ink Blog- 11 readers -
  • Top 2015 Email Marketing Stats: What We’ve Learned

    … is everything 58% of adults check their email in the morning Despite the fact that the most of us check email at least three times a day, 2015 data shed light on the best times to reach different customer bases. 58% of adults check their email in the morning. In the hospitality industry, Mondays and Thursdays see the highest open rates of the week…

    Movable Ink Blogin EMail- 12 readers -
  • Holiday Email Activity Report: Nov. 30 – Dec. 6

    … your emails. To shed a some light on your customers’ holiday email engagement behavior, each week we’ll be sharing consumer device preference data for email opens and conversions — as well as any other interesting insights we see — right through the post-holiday campaign season. Email Opens: Nov. 30 – Dec. 6 While we saw higher than average mobile…

    Movable Ink Blogin EMail- 10 readers -
  • Are the traditional benchmarks for CTRs still relevant? Yes and no

    … look like today? At first glance, the numbers are up, but do they look very different? Average open rates across all industries ranged from 13-20 percent or so in 2005. In 2015, open rates are almost all above 20 percent, according to a recent study by Mailchimp, but average CTR is is only about 3.5 percent, according to Mailgen. This is up just…

    Movable Ink Blogin EMail- 11 readers -
  • Want to Boost Your Open Rate? It’s All About the Subject Line

    … success: the subject line. Why’s that? If you can’t get a recipient to open your email, then creating compelling copy that converts becomes a moot point. In other words, don’t worry about your elevator pitch until you’ve gotten into the elevator. Luckily, plenty of marketers have come before you whose failures and successes have offered insight…

    Movable Ink Blogin EMail- 13 readers -
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