Open Rates

  • 6 Ways to Educate Your Email Subscribers and Win More Opens

    … We always talk about getting more email subscribers as a way to build a sustainable online business. But, there’s not a lot of point in building that mailing list if none of the subscribers end up opening the emails that you send. Open rates and click through rates are just as important. In today’s post I’m going to share a few ways that I’ve…

    Blog Tyrantin EMail- 11 readers -
  • LinkedIn Sponsored InMail Now Available on Self-Serve Basis via Campaign Manager

    … receive InMail ensures that your message gets maximum mindshare. LinkedIn added in an email to SocialTimes that some 100 advertisers participated in a pilot program of self-service Sponsored InMail prior to the feature’s release Wednesday, and they saw open rates of about 45 percent and click-through rates of 4 percent to 7 percent. Readers: What are your thoughts on this move by LinkedIn? …

    David Cohen/ Inside Facebook- 20 readers -
  • Why I’m Deleting 13,000+ Email Subscribers This Week

    … content can be one of the most vital aspects of your blog – and it’ll help you survive and grow your business for the long term. So, why are you deleting subscribers then? It’s crazy to delete so many subscribers if they are that valuable, right? Well, yes and no. You see, a successful mailing list is not just about the number of subscribers, it’s…

    Blog Tyrantin Social EMail- 12 readers -
  • Monday Catch-up: Improve Open Rates and Write Better Subject Lines

    … Good Monday morning, marketers! Here a few news items to help get your workweek off to an informed start. Tips for improving open and clickthrough rates “In a perfect world, your emails would be opened and read by all your subscribers, thereby increasing the engagement on your website exponentially. But sadly, we are not living in a perfect world…

    Movable Ink Blog- 9 readers -
  • Top 2015 Email Marketing Stats: What We’ve Learned

    … is everything 58% of adults check their email in the morning Despite the fact that the most of us check email at least three times a day, 2015 data shed light on the best times to reach different customer bases. 58% of adults check their email in the morning. In the hospitality industry, Mondays and Thursdays see the highest open rates of the week…

    Movable Ink Blogin EMail- 12 readers -
  • Holiday Email Activity Report: Nov. 30 – Dec. 6

    … your emails. To shed a some light on your customers’ holiday email engagement behavior, each week we’ll be sharing consumer device preference data for email opens and conversions — as well as any other interesting insights we see — right through the post-holiday campaign season. Email Opens: Nov. 30 – Dec. 6 While we saw higher than average mobile…

    Movable Ink Blogin EMail- 7 readers -
  • Are the traditional benchmarks for CTRs still relevant? Yes and no

    … They say those who fail to learn from history are doomed to repeat it. But not all history is created equal and not every view of history is the same. But how does this relate to understanding success in email marketing? There is a long list of reasons why it’s very smart for businesses to invest in email marketing for their products…

    Movable Ink Blogin EMail- 7 readers -
  • Want to Boost Your Open Rate? It’s All About the Subject Line

    … According to HubSpot, the average open rate for a B2B marketing email hovers around 30%, and range from 30.5% to 34.9%. or B2C emails. A variety of influencing factors can manipulatethat number, from the frequency of your emails to the industry to which they are tied, but one aspect more so than any other can make or break your campaign’s…

    Movable Ink Blogin EMail- 11 readers -
  • 9 Ways to Boost Product Sales with Email Marketing

    … a bit complicated to come up with innovative ways of designing conversion-focused email campaigns. Hence, we have designed an infographic summarizing the 9 ways in which you can deliver a better and more personalized service to your subscribers. Paras Arora, Product Marketing at TargetingMantra. In their infographic, 9 Successful Email Marketing…

    Douglas Karr/ Marketing Technology Blogin EMail- 22 readers -