Open Rates

    • 8 Ways to Boost Your Email Open Rates

      The term “open rate” is very familiar to veteran email marketers, and it’s no doubt even on newbies’ radar – after all, it’s one of the industry’s most-important metrics. Determining open rates is a pretty straightforward proposition. “Email service providers (ESPs) calculate the open rate by taking the number of people who open the email and dividing it by the number of emai ...

      Movable Ink Blogin EMail- 13 readers -
  • 6 Ways to Educate Your Email Subscribers and Win More Opens

    … We always talk about getting more email subscribers as a way to build a sustainable online business. But, there’s not a lot of point in building that mailing list if none of the subscribers end up opening the emails that you send. Open rates and click through rates are just as important. In today’s post I’m going to share a few ways that I’ve…

    Blog Tyrantin EMail- 13 readers -
  • LinkedIn Sponsored InMail Now Available on Self-Serve Basis via Campaign Manager

    … receive InMail ensures that your message gets maximum mindshare. LinkedIn added in an email to SocialTimes that some 100 advertisers participated in a pilot program of self-service Sponsored InMail prior to the feature’s release Wednesday, and they saw open rates of about 45 percent and click-through rates of 4 percent to 7 percent. Readers: What are your thoughts on this move by LinkedIn? …

    David Cohen/ Inside Facebook- 21 readers -
  • Why I’m Deleting 13,000+ Email Subscribers This Week

    … about deciding which ones. First of all, it’s important to figure out whether you actually have a problem or not. For me, I was noticing a drop off in the open rates of my automatic follow up emails, and then my regular weekly emails to the point where it was starting to bother me. These numbers are still quite good, but whenever something…

    Blog Tyrantin Social EMail- 15 readers -
  • Monday Catch-up: Improve Open Rates and Write Better Subject Lines

    … Good Monday morning, marketers! Here a few news items to help get your workweek off to an informed start. Tips for improving open and clickthrough rates “In a perfect world, your emails would be opened and read by all your subscribers, thereby increasing the engagement on your website exponentially. But sadly, we are not living in a perfect world…

    Movable Ink Blog- 9 readers -
  • Top 2015 Email Marketing Stats: What We’ve Learned

    … As the year comes to a close for all marketing mavericks, we know that fresh ideas for 2016 should be guided by the lessons of 2015 — and there were many. We took a second look at everything we’ve learned this year to bring you the most stand-out statistics for success in 2016. It’s worth it “89% of marketers said email was their primary channel…

    Movable Ink Blogin EMail- 12 readers -
  • Holiday Email Activity Report: Nov. 30 – Dec. 6

    The holiday shopping season can make or break a retailer’s year, and a successful email campaign can tip the scales in the right direction. There are several components to a successful campaign, but to hit the target, you need to know how your customers are interacting with your emails, and in what context, so you can optimize and contextualize your emails.

    Movable Ink Blog- 7 readers -
  • Are the traditional benchmarks for CTRs still relevant? Yes and no

    … They say those who fail to learn from history are doomed to repeat it. But not all history is created equal and not every view of history is the same. But how does this relate to understanding success in email marketing? There is a long list of reasons why it’s very smart for businesses to invest in email marketing for their products…

    Movable Ink Blogin EMail- 7 readers -
  • Want to Boost Your Open Rate? It’s All About the Subject Line

    … According to HubSpot, the average open rate for a B2B marketing email hovers around 30%, and range from 30.5% to 34.9%. or B2C emails. A variety of influencing factors can manipulatethat number, from the frequency of your emails to the industry to which they are tied, but one aspect more so than any other can make or break your campaign’s…

    Movable Ink Blogin EMail- 11 readers -
  • 9 Ways to Boost Product Sales with Email Marketing

    … Campaigns You Can Use to Boost Your Product Sales, Paras and his team list outline proven strategies that maximize sales with your prospects and customers. Incentivize customers via email to review the product they’ve bought Use A/B testing To optimize open and click-through rates Soften those deals that were just abandoned Reward your most…

    Douglas Karr/ Marketing Technology Blogin EMail- 22 readers -
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