Open Rates

    • LinkedIn Sponsored InMail Now Available on Self-Serve Basis via Campaign Manager

      LinkedIn announced Wednesday that Sponsored InMail is now available to all advertisers via its Campaign Manager. Sponsored InMail joins Sponsored Content and text ads as self-serve advertising products that can be created via Campaign Manager. Product manager Vasudha Mithal said in a blog post that Sponsored InMail enables advertisers to engage their target audiences “in a pe ...

      David Cohen/ Inside Facebook- 17 readers -
    • 6 Ways to Educate Your Email Subscribers and Win More Opens

      We always talk about getting more email subscribers as a way to build a sustainable online business. But, there’s not a lot of point in building that mailing list if none of the subscribers end up opening the emails that you send. Open rates and click through rates are just as important. In today’s post I’m going to share a few ways that I’ve tried to help educate my subscri ...

      Blog Tyrantin EMail- 10 readers -
  • Why I’m Deleting 13,000+ Email Subscribers This Week

    … as well. We’ll investigate the problem right back to it’s root cause (and look at all the clues along the way) so that you can see if there might be something going on with your list too. But make sure you read to the end before deleting any! This should be fun. A quick re-cap on why we like email subscribers Why do we put so much effort…

    Blog Tyrantin Social EMail- 8 readers -
  • Monday Catch-up: Improve Open Rates and Write Better Subject Lines

    … make a difference. He adds that email campaigns that are targeted to and crafted for a smaller subset of your users will probably yield better results than “blast” campaigns. When language gets too casual “Brands may be tempted to adapt cultural language anomalies in their email marketing, but to do so also risks offending someone, sending…

    Movable Ink Blog- 8 readers -
  • Top 2015 Email Marketing Stats: What We’ve Learned

    …, with Tuesdays and Fridays falling into last place. In most industries, though, Tuesday between 8am and noon could be your best bet — but if you’re looking for responses, send emails in the evenings. And according to our Q3 device report, If most your recipients open emails on their smartphones, then Sunday takes the cake. Mobile is the way to go 58…

    Movable Ink Blogin EMail- 11 readers -
  • Holiday Email Activity Report: Nov. 30 – Dec. 6

    … your emails. To shed a some light on your customers’ holiday email engagement behavior, each week we’ll be sharing consumer device preference data for email opens and conversions — as well as any other interesting insights we see — right through the post-holiday campaign season. Email Opens: Nov. 30 – Dec. 6 While we saw higher than average mobile…

    Movable Ink Blogin EMail- 7 readers -
  • Are the traditional benchmarks for CTRs still relevant? Yes and no

    … look like today? At first glance, the numbers are up, but do they look very different? Average open rates across all industries ranged from 13-20 percent or so in 2005. In 2015, open rates are almost all above 20 percent, according to a recent study by Mailchimp, but average CTR is is only about 3.5 percent, according to Mailgen. This is up just…

    Movable Ink Blogin EMail- 7 readers -
  • Want to Boost Your Open Rate? It’s All About the Subject Line

    … find their way to the spam folder. It’s easy to fall into the “Free!” or “Hurry!” trap when you’re incentivizing, but there are more creative ways to do it. For example, Warby-Parker’s “Uh-oh, Your Prescription is Expiring.” A/B Test. Make data your friend. Formulate two headlines for each recipient segment of your campaign (start with 10…

    Movable Ink Blogin EMail- 11 readers -
  • 9 Ways to Boost Product Sales with Email Marketing

    … Having just returned from the IRCE in Chicago, I can’t even summarize the number of technologies that have evolved to better identify and communicate to customers where they are in the customer lifecycle. We’re going to have a ton of posts in upcoming weeks on some of the leaders and innovators in this arena. It was a great event that was highly…

    Douglas Karr/ Marketing Technology Blogin EMail- 21 readers -
  • How to Approach Your Email Reports with Confidence

    … to helpful reports that show you how your emails are performing, what’s working for you, and where you can improve. Here are the five most important areas you should focus on: Opens: You can view the percentage of contacts that opened your email, as well as a specific list of everyone who opened each message. Click-through rate: Your click…

    Miranda Paquet/ Constant Contactin EMail How To's- 8 readers -
  • BTXP 003: 6 Ways to Increase Open Rates on Your Mail Outs (Plus Two Tricks)

    … Increasing open rates on mail outs is really hard. In fact, it can take a lot of testing and tweaking to even just get a small percentage of a change in how many people open up the emails that you send out. Today I’d like to show you a few experiments where I’ve been having some wins (and fails!) with my own mail outs. There’s also two…

    Blog Tyrantin EMail- 4 readers -
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