Open Rates

  • 5 Simple Strategies to Improve Your Email Open Rates

    …, you’re probably wondering what you can do to nudge them in the right direction. Improving your email open rates doesn’t require a lot of heavy lifting. With a few simple tweaks, you could be on your way to higher open rates and more opportunities for your business. Here are five simple strategies to consider: 1. Invest in your subject line Your…

    Ryan Pinkham/ Constant Contactin EMail- 24 readers -
  • St. Patrick’s Day 2017 Email Report: Read Lengths on the Rise

    … early in the morning (5-6am) and later in the evening (9pm and beyond). Last year, open rates on tablets were close but never reached the same level as desktop. All the more reason for email marketers to optimize their emails for all devices, especially on weekends and holidays. 2016 opens by time of day 2017 opens by time of day Takeaways -Like…

    Movable Ink Blogin EMail- 26 readers -
  • Monday Catch-Up: Open Rates, Trust, Mistakes and Email Growth

    … a Facebook or Twitter presence were seen as less trustworthy by 63 percent of consumers.” Mondays and Fridays most-likely days for subject-line mistakes A study by Boomerang of 250,000 campaigns sent by brands in 2016 that shows that mistakes in subject lines are most likely to occur in emails sent at the beginning and end of the week, reports Ayaz…

    Movable Ink Blogin EMail- 21 readers -
  • 9 Easy-to-Avoid Email Marketing Mistakes

    ….” 7. Failing to make data-driven decisions – “The only way to truly succeed in email marketing is to make data-driven decisions: ones based not on wishful thinking or even expert recommendations, but ones that are backed up by the data you gather,” writes Syed Balkhi at Forbes. He advises paying close attention to the conversion rate of new…

    Movable Ink Blogin EMail- 28 readers -
  • 8 Ways to Boost Your Email Open Rates

    … The term “open rate” is very familiar to veteran email marketers, and it’s no doubt even on newbies’ radar – after all, it’s one of the industry’s most-important metrics. Determining open rates is a pretty straightforward proposition. “Email service providers (ESPs) calculate the open rate by taking the number of people who open the email…

    Movable Ink Blogin EMail- 18 readers -
  • 6 Ways to Educate Your Email Subscribers and Win More Opens

    … We always talk about getting more email subscribers as a way to build a sustainable online business. But, there’s not a lot of point in building that mailing list if none of the subscribers end up opening the emails that you send. Open rates and click through rates are just as important. In today’s post I’m going to share a few ways that I’ve…

    Blog Tyrantin EMail- 23 readers -
  • Why I’m Deleting 13,000+ Email Subscribers This Week

    … about deciding which ones. First of all, it’s important to figure out whether you actually have a problem or not. For me, I was noticing a drop off in the open rates of my automatic follow up emails, and then my regular weekly emails to the point where it was starting to bother me. These numbers are still quite good, but whenever something…

    Blog Tyrantin Social EMail- 30 readers -
  • Monday Catch-up: Improve Open Rates and Write Better Subject Lines

    … proposition; use a CTA button; and be sure to A/B test. The impact of subject lines “It seems so simple. We’re all just trying to get someone to click (or tap) on our subject lines and take a quick look at an email. But so is everyone else,” writes Justin Megahan at Mixpanel. In a quest to answer one of email marketing’s fundamental questions – “why…

    Movable Ink Blog- 11 readers -