Open Rates

  • 5 Simple Strategies to Improve Your Email Open Rates

    … Email marketing works because it allows you to reach customers (and potential customers) in the place they go every day — the inbox. But once you get to the inbox, how do you make sure your emails actually get opened? This is a question we hear a lot. Even if your business already has a strong open rate, once your numbers start to flatten out…

    Ryan Pinkham/ Constant Contactin EMail- 20 readers -
  • St. Patrick’s Day 2017 Email Report: Read Lengths on the Rise

    … early in the morning (5-6am) and later in the evening (9pm and beyond). Last year, open rates on tablets were close but never reached the same level as desktop. All the more reason for email marketers to optimize their emails for all devices, especially on weekends and holidays. 2016 opens by time of day 2017 opens by time of day Takeaways -Like…

    Movable Ink Blogin EMail- 22 readers -
  • Monday Catch-Up: Open Rates, Trust, Mistakes and Email Growth

    … Happy Monday, marketers! Let’s get the workweek off to a great start with some recent email- marketing news. Here we go: Marketers sending fewer emails, but getting higher open rates A recent SendGrid study shows that while the number of emails being sent by marketers is declining, open rates are heading in the other direction. Amy Gesenhues…

    Movable Ink Blogin EMail- 21 readers -
  • 9 Easy-to-Avoid Email Marketing Mistakes

    ….” 7. Failing to make data-driven decisions – “The only way to truly succeed in email marketing is to make data-driven decisions: ones based not on wishful thinking or even expert recommendations, but ones that are backed up by the data you gather,” writes Syed Balkhi at Forbes. He advises paying close attention to the conversion rate of new…

    Movable Ink Blogin EMail- 26 readers -
  • 8 Ways to Boost Your Email Open Rates

    … The term “open rate” is very familiar to veteran email marketers, and it’s no doubt even on newbies’ radar – after all, it’s one of the industry’s most-important metrics. Determining open rates is a pretty straightforward proposition. “Email service providers (ESPs) calculate the open rate by taking the number of people who open the email…

    Movable Ink Blogin EMail- 17 readers -
  • 6 Ways to Educate Your Email Subscribers and Win More Opens

    … We always talk about getting more email subscribers as a way to build a sustainable online business. But, there’s not a lot of point in building that mailing list if none of the subscribers end up opening the emails that you send. Open rates and click through rates are just as important. In today’s post I’m going to share a few ways that I’ve…

    Blog Tyrantin EMail- 23 readers -
  • LinkedIn Sponsored InMail Now Available on Self-Serve Basis via Campaign Manager

    … receive InMail ensures that your message gets maximum mindshare. LinkedIn added in an email to SocialTimes that some 100 advertisers participated in a pilot program of self-service Sponsored InMail prior to the feature’s release Wednesday, and they saw open rates of about 45 percent and click-through rates of 4 percent to 7 percent. Readers: What are your thoughts on this move by LinkedIn? …

    David Cohen/ Inside Facebook- 30 readers -
  • Why I’m Deleting 13,000+ Email Subscribers This Week

    … into getting more email subscribers in an age of Facebook, Snapchat, Twitter, and a million other social networks? Well, despite all that noise, and all of those different platforms, people are still using email as much as ever. And, more than that, once someone opts in to your mailing list they are more likely to engage with your brand again and again…

    Blog Tyrantin Social EMail- 23 readers -
  • Monday Catch-up: Improve Open Rates and Write Better Subject Lines

    … proposition; use a CTA button; and be sure to A/B test. The impact of subject lines “It seems so simple. We’re all just trying to get someone to click (or tap) on our subject lines and take a quick look at an email. But so is everyone else,” writes Justin Megahan at Mixpanel. In a quest to answer one of email marketing’s fundamental questions – “why…

    Movable Ink Blog- 11 readers -
  • Top 2015 Email Marketing Stats: What We’ve Learned

    …, with Tuesdays and Fridays falling into last place. In most industries, though, Tuesday between 8am and noon could be your best bet — but if you’re looking for responses, send emails in the evenings. And according to our Q3 device report, If most your recipients open emails on their smartphones, then Sunday takes the cake. Mobile is the way to go 58…

    Movable Ink Blogin EMail- 12 readers -
  • Holiday Email Activity Report: Nov. 30 – Dec. 6

    … your emails. To shed a some light on your customers’ holiday email engagement behavior, each week we’ll be sharing consumer device preference data for email opens and conversions — as well as any other interesting insights we see — right through the post-holiday campaign season. Email Opens: Nov. 30 – Dec. 6 While we saw higher than average mobile…

    Movable Ink Blogin EMail- 10 readers -
  • Are the traditional benchmarks for CTRs still relevant? Yes and no

    … look like today? At first glance, the numbers are up, but do they look very different? Average open rates across all industries ranged from 13-20 percent or so in 2005. In 2015, open rates are almost all above 20 percent, according to a recent study by Mailchimp, but average CTR is is only about 3.5 percent, according to Mailgen. This is up just…

    Movable Ink Blogin EMail- 10 readers -
  • Want to Boost Your Open Rate? It’s All About the Subject Line

    … According to HubSpot, the average open rate for a B2B marketing email hovers around 30%, and range from 30.5% to 34.9%. or B2C emails. A variety of influencing factors can manipulatethat number, from the frequency of your emails to the industry to which they are tied, but one aspect more so than any other can make or break your campaign’s…

    Movable Ink Blogin EMail- 13 readers -
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