Open Rates

    • 5 Simple Strategies to Improve Your Email Open Rates

      Email marketing works because it allows you to reach customers (and potential customers) in the place they go every day — the inbox. But once you get to the inbox, how do you make sure your emails actually get opened? This is a question we hear a lot. Even if your business already has a strong open rate, once your numbers start to flatten out, you’re probably wondering what y ...

      Ryan Pinkham/ Constant Contactin EMail- 13 readers -
  • St. Patrick’s Day 2017 Email Report: Read Lengths on the Rise

    … early in the morning (5-6am) and later in the evening (9pm and beyond). Last year, open rates on tablets were close but never reached the same level as desktop. All the more reason for email marketers to optimize their emails for all devices, especially on weekends and holidays. 2016 opens by time of day 2017 opens by time of day Takeaways -Like…

    Movable Ink Blogin EMail- 18 readers -
  • Monday Catch-Up: Open Rates, Trust, Mistakes and Email Growth

    … a Facebook or Twitter presence were seen as less trustworthy by 63 percent of consumers.” Mondays and Fridays most-likely days for subject-line mistakes A study by Boomerang of 250,000 campaigns sent by brands in 2016 that shows that mistakes in subject lines are most likely to occur in emails sent at the beginning and end of the week, reports Ayaz…

    Movable Ink Blogin EMail- 18 readers -
  • 9 Easy-to-Avoid Email Marketing Mistakes

    ….” 7. Failing to make data-driven decisions – “The only way to truly succeed in email marketing is to make data-driven decisions: ones based not on wishful thinking or even expert recommendations, but ones that are backed up by the data you gather,” writes Syed Balkhi at Forbes. He advises paying close attention to the conversion rate of new…

    Movable Ink Blogin EMail- 22 readers -
  • 8 Ways to Boost Your Email Open Rates

    … The term “open rate” is very familiar to veteran email marketers, and it’s no doubt even on newbies’ radar – after all, it’s one of the industry’s most-important metrics. Determining open rates is a pretty straightforward proposition. “Email service providers (ESPs) calculate the open rate by taking the number of people who open the email…

    Movable Ink Blogin EMail- 15 readers -
  • 6 Ways to Educate Your Email Subscribers and Win More Opens

    … We always talk about getting more email subscribers as a way to build a sustainable online business. But, there’s not a lot of point in building that mailing list if none of the subscribers end up opening the emails that you send. Open rates and click through rates are just as important. In today’s post I’m going to share a few ways that I’ve…

    Blog Tyrantin EMail- 20 readers -
  • LinkedIn Sponsored InMail Now Available on Self-Serve Basis via Campaign Manager

    … receive InMail ensures that your message gets maximum mindshare. LinkedIn added in an email to SocialTimes that some 100 advertisers participated in a pilot program of self-service Sponsored InMail prior to the feature’s release Wednesday, and they saw open rates of about 45 percent and click-through rates of 4 percent to 7 percent. Readers: What are your thoughts on this move by LinkedIn? …

    David Cohen/ Inside Facebook- 27 readers -
  • Why I’m Deleting 13,000+ Email Subscribers This Week

    … as well. We’ll investigate the problem right back to it’s root cause (and look at all the clues along the way) so that you can see if there might be something going on with your list too. But make sure you read to the end before deleting any! This should be fun. A quick re-cap on why we like email subscribers Why do we put so much effort…

    Blog Tyrantin Social EMail- 19 readers -
  • Monday Catch-up: Improve Open Rates and Write Better Subject Lines

    … make a difference. He adds that email campaigns that are targeted to and crafted for a smaller subset of your users will probably yield better results than “blast” campaigns. When language gets too casual “Brands may be tempted to adapt cultural language anomalies in their email marketing, but to do so also risks offending someone, sending…

    Movable Ink Blog- 10 readers -
  • Top 2015 Email Marketing Stats: What We’ve Learned

    …, with Tuesdays and Fridays falling into last place. In most industries, though, Tuesday between 8am and noon could be your best bet — but if you’re looking for responses, send emails in the evenings. And according to our Q3 device report, If most your recipients open emails on their smartphones, then Sunday takes the cake. Mobile is the way to go 58…

    Movable Ink Blogin EMail- 12 readers -
  • Holiday Email Activity Report: Nov. 30 – Dec. 6

    … The holiday shopping season can make or break a retailer’s year, and a successful email campaign can tip the scales in the right direction. There are several components to a successful campaign, but to hit the target, you need to know how your customers are interacting with your emails, and in what context, so you can optimize and contextualize…

    Movable Ink Blogin EMail- 8 readers -
  • Are the traditional benchmarks for CTRs still relevant? Yes and no

    … look like today? At first glance, the numbers are up, but do they look very different? Average open rates across all industries ranged from 13-20 percent or so in 2005. In 2015, open rates are almost all above 20 percent, according to a recent study by Mailchimp, but average CTR is is only about 3.5 percent, according to Mailgen. This is up just…

    Movable Ink Blogin EMail- 8 readers -
  • Want to Boost Your Open Rate? It’s All About the Subject Line

    … success: the subject line. Why’s that? If you can’t get a recipient to open your email, then creating compelling copy that converts becomes a moot point. In other words, don’t worry about your elevator pitch until you’ve gotten into the elevator. Luckily, plenty of marketers have come before you whose failures and successes have offered insight…

    Movable Ink Blogin EMail- 12 readers -
Get the top posts daily into your mailbox!
More from around the web