Open Rates

    • 9 Easy-to-Avoid Email Marketing Mistakes

      Saying “mistakes happen” after you realize you’ve sent a message with an error in it to thousands of recipients doesn’t provide much consolation to email marketers. Yes, mistakes do happen. And they will happen again. But that doesn’t mean you shouldn’t do everything you can to minimize them. Fortunately, with a little forethought (and proofreading) you can head off the most-co ...

      Movable Ink Blogin EMail- 19 readers -
    • Monday Catch-Up: Open Rates, Trust, Mistakes and Email Growth

      Happy Monday, marketers! Let’s get the workweek off to a great start with some recent email- marketing news. Here we go: Marketers sending fewer emails, but getting higher open rates A recent SendGrid study shows that while the number of emails being sent by marketers is declining, open rates are heading in the other direction.

      Movable Ink Blogin EMail- 14 readers -
    • St. Patrick’s Day 2017 Email Report: Read Lengths on the Rise

      Was your inbox looking a little more green than usual this past St. Patrick’s Day? If so, you’re not alone. Many brands took advantage of the holiday to deliver limited-time St. Patrick’s Day email promotions. So how did those emails perform this year? We took a look at consumer device preferences for interacting with email on St. Patrick’s Day 2017 and compared them to 2016’s numbers.

      Movable Ink Blogin EMail- 16 readers -
  • 8 Ways to Boost Your Email Open Rates

    … The term “open rate” is very familiar to veteran email marketers, and it’s no doubt even on newbies’ radar – after all, it’s one of the industry’s most-important metrics. Determining open rates is a pretty straightforward proposition. “Email service providers (ESPs) calculate the open rate by taking the number of people who open the email…

    Movable Ink Blogin EMail- 14 readers -
  • 6 Ways to Educate Your Email Subscribers and Win More Opens

    … We always talk about getting more email subscribers as a way to build a sustainable online business. But, there’s not a lot of point in building that mailing list if none of the subscribers end up opening the emails that you send. Open rates and click through rates are just as important. In today’s post I’m going to share a few ways that I’ve…

    Blog Tyrantin EMail- 17 readers -
  • Why I’m Deleting 13,000+ Email Subscribers This Week

    … unsubscribing. This has a huge impact on how successfully you can deliver future campaigns – especially if your email gets blacklisted. It’s important, once realizing this, that we investigate further and take some action. So, what do I do next? Let’s take a little look at whether or not we need to delete some email subscribers, and then how we go…

    Blog Tyrantin Social EMail- 18 readers -
  • Monday Catch-up: Improve Open Rates and Write Better Subject Lines

    … proposition; use a CTA button; and be sure to A/B test. The impact of subject lines “It seems so simple. We’re all just trying to get someone to click (or tap) on our subject lines and take a quick look at an email. But so is everyone else,” writes Justin Megahan at Mixpanel. In a quest to answer one of email marketing’s fundamental questions – “why…

    Movable Ink Blog- 9 readers -
  • Top 2015 Email Marketing Stats: What We’ve Learned

    …, with Tuesdays and Fridays falling into last place. In most industries, though, Tuesday between 8am and noon could be your best bet — but if you’re looking for responses, send emails in the evenings. And according to our Q3 device report, If most your recipients open emails on their smartphones, then Sunday takes the cake. Mobile is the way to go 58…

    Movable Ink Blogin EMail- 12 readers -
  • Holiday Email Activity Report: Nov. 30 – Dec. 6

    … The holiday shopping season can make or break a retailer’s year, and a successful email campaign can tip the scales in the right direction. There are several components to a successful campaign, but to hit the target, you need to know how your customers are interacting with your emails, and in what context, so you can optimize and contextualize…

    Movable Ink Blogin EMail- 8 readers -
  • Are the traditional benchmarks for CTRs still relevant? Yes and no

    … They say those who fail to learn from history are doomed to repeat it. But not all history is created equal and not every view of history is the same. But how does this relate to understanding success in email marketing? There is a long list of reasons why it’s very smart for businesses to invest in email marketing for their products…

    Movable Ink Blogin EMail- 7 readers -
  • Want to Boost Your Open Rate? It’s All About the Subject Line

    … find their way to the spam folder. It’s easy to fall into the “Free!” or “Hurry!” trap when you’re incentivizing, but there are more creative ways to do it. For example, Warby-Parker’s “Uh-oh, Your Prescription is Expiring.” A/B Test. Make data your friend. Formulate two headlines for each recipient segment of your campaign (start with 10…

    Movable Ink Blogin EMail- 11 readers -
  • 9 Ways to Boost Product Sales with Email Marketing

    … Campaigns You Can Use to Boost Your Product Sales, Paras and his team list outline proven strategies that maximize sales with your prospects and customers. Incentivize customers via email to review the product they’ve bought Use A/B testing To optimize open and click-through rates Soften those deals that were just abandoned Reward your most…

    Douglas Karr/ Marketing Technology Blogin EMail- 22 readers -
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