Open Rates

  • Why I’m Deleting 13,000+ Email Subscribers This Week

    … about deciding which ones. First of all, it’s important to figure out whether you actually have a problem or not. For me, I was noticing a drop off in the open rates of my automatic follow up emails, and then my regular weekly emails to the point where it was starting to bother me. These numbers are still quite good, but whenever something…

    Blog Tyrantin Social EMail- 7 readers -
  • Monday Catch-up: Improve Open Rates and Write Better Subject Lines

    … proposition; use a CTA button; and be sure to A/B test. The impact of subject lines “It seems so simple. We’re all just trying to get someone to click (or tap) on our subject lines and take a quick look at an email. But so is everyone else,” writes Justin Megahan at Mixpanel. In a quest to answer one of email marketing’s fundamental questions – “why…

    Movable Ink Blog- 7 readers -
  • Top 2015 Email Marketing Stats: What We’ve Learned

    …% of shoppers would rather consult their mobile device than talk to an in-store employee. -eMarketer and Consumer Electronics Association, 2015 At the beginning of the year, we said that 2015 would be the tipping point for mobile conversions—and we were right. In every state, mobile accounted for the most opens. Conversions via mobile rose across…

    Movable Ink Blogin EMail- 10 readers -
  • Holiday Email Activity Report: Nov. 30 – Dec. 6

    … The holiday shopping season can make or break a retailer’s year, and a successful email campaign can tip the scales in the right direction. There are several components to a successful campaign, but to hit the target, you need to know how your customers are interacting with your emails, and in what context, so you can optimize and contextualize…

    Movable Ink Blogin EMail- 6 readers -
  • Are the traditional benchmarks for CTRs still relevant? Yes and no

    … look like today? At first glance, the numbers are up, but do they look very different? Average open rates across all industries ranged from 13-20 percent or so in 2005. In 2015, open rates are almost all above 20 percent, according to a recent study by Mailchimp, but average CTR is is only about 3.5 percent, according to Mailgen. This is up just…

    Movable Ink Blogin EMail- 6 readers -
  • Want to Boost Your Open Rate? It’s All About the Subject Line

    … According to HubSpot, the average open rate for a B2B marketing email hovers around 30%, and range from 30.5% to 34.9%. or B2C emails. A variety of influencing factors can manipulatethat number, from the frequency of your emails to the industry to which they are tied, but one aspect more so than any other can make or break your campaign’s…

    Movable Ink Blogin EMail- 10 readers -
  • Periscope Recap: How to Get More People to Open Your Emails

    How do I get more people to open my emails? If you’re using email marketing, there’s a good chance this is a question you’ve asked before. This week, we held a live Q&A on the video streaming app Periscope, focused on answering this very question. Audience members had the chance to have their questions answered live on air, and we offered some quick tips to help you get more opens.

    Ryan Pinkham/ Constant Contact- 20 readers -
  • How Email List Hygiene Leads to a 308% Increase in CTR

    Thanks to email list hygiene, that’s exactly what Vemma Europe’s results were. Not only that, their open rates increased by 120% as well! Which precisely why you should be managing your email list hygiene.It’s simple. Clients come and go. Some of them stay loyal while others become less interested in your offer and eventually become inactive.

    Michal Leszczynski/ GetResponse Blog- 12 readers -
  • 9 Ways to Boost Product Sales with Email Marketing

    … Having just returned from the IRCE in Chicago, I can’t even summarize the number of technologies that have evolved to better identify and communicate to customers where they are in the customer lifecycle. We’re going to have a ton of posts in upcoming weeks on some of the leaders and innovators in this arena. It was a great event that was highly…

    Douglas Karr/ Marketing Technology Blogin EMail- 20 readers -
  • How to Approach Your Email Reports with Confidence

    … to helpful reports that show you how your emails are performing, what’s working for you, and where you can improve. Here are the five most important areas you should focus on: Opens: You can view the percentage of contacts that opened your email, as well as a specific list of everyone who opened each message. Click-through rate: Your click…

    Miranda Paquet/ Constant Contactin EMail How To's- 7 readers -
  • BTXP 003: 6 Ways to Increase Open Rates on Your Mail Outs (Plus Two Tricks)

    Increasing open rates on mail outs is really hard. In fact, it can take a lot of testing and tweaking to even just get a small percentage of a change in how many people open up the emails that you send out. Today I’d like to show you a few experiments where I’ve been having some wins (and fails!) with my own mail outs.

    Blog Tyrant- 4 readers -
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