Openx

  • Four ways publishers need to be digging deeper into revenue optimization

    … by Tim Sheets, VP of Monetization, OpenX With programmatic making up the lion’s share of many publishers’ digital revenue, it is even more important for publishers to dig deeper into yield optimizations. That means opening up a slew of programmatic opportunities for publishers to grab more ad dollars. By doing so, we have found that publishers…

    Digiday- 12 readers -
  • IAB chief: Brands can’t pass the buck on policing media issues

    … Subscribe: iTunes | Stitcher | RSS The Association of National Advertisers long-awaited report on lack of transparency in the media industry cast much of its blame on the convoluted way the industry is structured, giving cover to bad practices. But for Interactive Advertising Bureau CEO Randall Rothenberg, clients themselves need to shoulder…

    Brian Morrissey/ Digiday- 10 readers -
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