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by Tim Sheets, VP of Monetization, OpenX With programmatic making up the lion’s share of many publishers’ digital revenue, it is even more important for publishers to dig deeper into yield optimizations. That means opening up a slew of programmatic opportunities for publishers to grab more ad dollars.
… by Jason Fairchild, CRO & Co-Founder OpenX As the first decade of programmatic comes to a close the industry is looking ahead to what’s next. The commoditization concept of independent exchanges continues to short-change publishers and buyers. In fact, minor differences have a major effect on exchange performance, materially impacting…