Opera Mediaworks

  • Many Marketers Are Still Unfamiliar With Mobile (Report)

    … With the rise of new opportunities for commerce and marketing and more user engagement than ever in the mobile space, mobile-first has been the focus for 2016. Still, some marketers are still struggling. A study from Opera Mediaworks provides some insight into this year’s growth. According to Opera Mediaworks’ data, application access…

    AllFacebook- 32 readers -
  • Report: Average App Session Length Is Around 5 Minutes

    … Opera Mediaworks, a mobile ad platform for brands, released new findings that detailed the ways consumers engaged with mobile applications during the third quarter of 2016. The findings showed that users are spending more time in mobile apps each day compared with earlier in 2016. Specifically, Opera Mediaworks said the amount of time users…

    Inside Facebook- 21 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    … events” are a much better indicator of long-term app use and should be your focus when trying to retain users. App open events such as login, registration, installation or rating an app all provide opportunities to retain customers who may be wavering. Session events such as game tutorial completion, content viewing or use of search features…

    Inside Facebook- 19 readers -
  • Infographic: 85% of Travelers Use Mobile Devices to Book Travel Activities

    … Mobile advertising and marketing platform Opera Mediaworks released an infographic detailing the results of its survey of 1,000 U.S. mobile users, which asked them about their travel planning habits. The survey found that mobile is the No. 1 platform for travel research and booking, with 66 percent of respondents preferring to use…

    Inside Facebookin Mobile- 28 readers -
  • Infographic: 46% of Users Will Play Mobile Games While Watching March Madness

    …, this is exactly the kind of second-screen moment they’ve been dreaming of! Mobile users are not only using their phones for research during the game, thus providing opportunities to target premium sports sites and apps, but they are engaging in leisure activities like social media and gaming—prime locations to serve them rich, creative…

    AllFacebook- 21 readers -
  • Opera Mediaworks: iOS Tops Android for Mobile Ad Revenue

    … Opera Mediaworks, a mobile ad platform for brands, has released its Q3 2015 State of Mobile Advertising report, which saw Apple regain the top spot over Android for ad revenue. Android took the top spot in Q1 2015 and held it through Q2. Now, 52.1 percent of all advertising revenue on Opera Mediaworks’ mobile ad platform comes from Apple devices…

    Inside Facebookin Mobile- 15 readers -
  • Report: Games Grow in Traffic and Revenue in 2014

    … Mobile ad platform Opera Mediaworks has released its State of Mobile Advertising report for Q4 2014, which saw Android capture the majority of mobile ad traffic in the quarter, at 63 percent, compared to 27 percent for iOS. However, iOS retained its lead in revenue generation, with a 51 percent share of mobile ad revenue for Q4, compared to 41…

    AllTwitterin Mobile- 14 readers -
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