Opera Mediaworks

  • Mobile App Users Are More Engaged Than Ever (Infographic)

    … are opportunities to engage with an audience and demonstrate the value of your app. There are also multiple opportunities to monetize app activity, especially when users signal intent to purchase by adding items to wishlists or digital shopping carts. Check out the infographic below for more data on engagement trends and view the full report for more insight into mobile performance during Q2. Image courtesy of Shutterstock. …

    Inside Facebook- 8 readers -
  • Infographic: 85% of Travelers Use Mobile Devices to Book Travel Activities

    … Mobile advertising and marketing platform Opera Mediaworks released an infographic detailing the results of its survey of 1,000 U.S. mobile users, which asked them about their travel planning habits. The survey found that mobile is the No. 1 platform for travel research and booking, with 66 percent of respondents preferring to use…

    Inside Facebookin Mobile- 17 readers -
  • Infographic: 46% of Users Will Play Mobile Games While Watching March Madness

    …, this is exactly the kind of second-screen moment they’ve been dreaming of! Mobile users are not only using their phones for research during the game, thus providing opportunities to target premium sports sites and apps, but they are engaging in leisure activities like social media and gaming—prime locations to serve them rich, creative…

    AllFacebook- 12 readers -
  • Opera Mediaworks: iOS Tops Android for Mobile Ad Revenue

    … Opera Mediaworks, a mobile ad platform for brands, has released its Q3 2015 State of Mobile Advertising report, which saw Apple regain the top spot over Android for ad revenue. Android took the top spot in Q1 2015 and held it through Q2. Now, 52.1 percent of all advertising revenue on Opera Mediaworks’ mobile ad platform comes from Apple devices…

    Inside Facebookin Mobile- 6 readers -
  • Report: Games Grow in Traffic and Revenue in 2014

    … Mobile ad platform Opera Mediaworks has released its State of Mobile Advertising report for Q4 2014, which saw Android capture the majority of mobile ad traffic in the quarter, at 63 percent, compared to 27 percent for iOS. However, iOS retained its lead in revenue generation, with a 51 percent share of mobile ad revenue for Q4, compared to 41…

    AllTwitterin Mobile- 10 readers -
Get the top posts daily into your mailbox!