Opera Mediaworks

    • Many Marketers Are Still Unfamiliar With Mobile (Report)

      With the rise of new opportunities for commerce and marketing and more user engagement than ever in the mobile space, mobile-first has been the focus for 2016. Still, some marketers are still struggling. A study from Opera Mediaworks provides some insight into this year’s growth. According to Opera Mediaworks’ data, application access frequency and use duration are both on the rise.

      AllFacebook- 19 readers -
  • Report: Average App Session Length Is Around 5 Minutes

    … Opera Mediaworks, a mobile ad platform for brands, released new findings that detailed the ways consumers engaged with mobile applications during the third quarter of 2016. The findings showed that users are spending more time in mobile apps each day compared with earlier in 2016. Specifically, Opera Mediaworks said the amount of time users…

    Inside Facebook- 12 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    …, and the data points to one of the most significant findings of the report: Mobile users are engaging more. While installs are important metric for apps, it isn’t a reliable indicator of user behavior. Users routinely purge apps in search of better alternatives, and many apps are never used at all after install. According to the report, “post-install…

    Inside Facebook- 13 readers -
  • Infographic: 85% of Travelers Use Mobile Devices to Book Travel Activities

    … their smartphones, rather than their desktops, for travel research. In addition, 85 percent of respondents said they use mobile devices to book travel activities. One in three respondents said they use specific mobile applications, such as TripAdvisor and Yelp, to research accommodations and activities. The survey found that many users will also engage…

    Inside Facebookin Mobile- 19 readers -
  • Infographic: 46% of Users Will Play Mobile Games While Watching March Madness

    … Opera Mediaworks, a mobile ad platform for brands, surveyed mobile users to learn how they will use their smartphones while watching the March Madness basketball tournament. The company surveyed over 800 mobile users in the U.S., and found many will multitask while watching the games. Specifically, 46 percent of users said they will play…

    AllFacebook- 15 readers -
  • Opera Mediaworks: iOS Tops Android for Mobile Ad Revenue

    … Opera Mediaworks, a mobile ad platform for brands, has released its Q3 2015 State of Mobile Advertising report, which saw Apple regain the top spot over Android for ad revenue. Android took the top spot in Q1 2015 and held it through Q2. Now, 52.1 percent of all advertising revenue on Opera Mediaworks’ mobile ad platform comes from Apple devices…

    Inside Facebookin Mobile- 10 readers -
  • Report: Games Grow in Traffic and Revenue in 2014

    … Mobile ad platform Opera Mediaworks has released its State of Mobile Advertising report for Q4 2014, which saw Android capture the majority of mobile ad traffic in the quarter, at 63 percent, compared to 27 percent for iOS. However, iOS retained its lead in revenue generation, with a 51 percent share of mobile ad revenue for Q4, compared to 41…

    AllTwitterin Mobile- 13 readers -
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