Opera Mediaworks

  • Many Marketers Are Still Unfamiliar With Mobile (Report)

    … frequency and use duration are both on the rise. On average, iPhone and Android user access their phones 80 and 76 times per day, respectively–approximately once every 13 minutes. The total amount of time in the top 100 app store apps has also increased from 33.5 minutes in the first quarter of 2016 to 36.9 minutes in the third quarter–a 20.5 percent…

    AllFacebook- 33 readers -
  • Report: Average App Session Length Is Around 5 Minutes

    … Opera Mediaworks, a mobile ad platform for brands, released new findings that detailed the ways consumers engaged with mobile applications during the third quarter of 2016. The findings showed that users are spending more time in mobile apps each day compared with earlier in 2016. Specifically, Opera Mediaworks said the amount of time users…

    Inside Facebook- 22 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    … are opportunities to engage with an audience and demonstrate the value of your app. There are also multiple opportunities to monetize app activity, especially when users signal intent to purchase by adding items to wishlists or digital shopping carts. Check out the infographic below for more data on engagement trends and view the full report for more insight into mobile performance during Q2. Image courtesy of Shutterstock. …

    Inside Facebook- 20 readers -
  • Infographic: 85% of Travelers Use Mobile Devices to Book Travel Activities

    … Mobile advertising and marketing platform Opera Mediaworks released an infographic detailing the results of its survey of 1,000 U.S. mobile users, which asked them about their travel planning habits. The survey found that mobile is the No. 1 platform for travel research and booking, with 66 percent of respondents preferring to use…

    Inside Facebookin Mobile- 28 readers -
  • Infographic: 46% of Users Will Play Mobile Games While Watching March Madness

    … Opera Mediaworks, a mobile ad platform for brands, surveyed mobile users to learn how they will use their smartphones while watching the March Madness basketball tournament. The company surveyed over 800 mobile users in the U.S., and found many will multitask while watching the games. Specifically, 46 percent of users said they will play…

    AllFacebook- 21 readers -
Get the top posts daily into your mailbox!