Opera Mediaworks

  • Many Marketers Are Still Unfamiliar With Mobile (Report)

    … With the rise of new opportunities for commerce and marketing and more user engagement than ever in the mobile space, mobile-first has been the focus for 2016. Still, some marketers are still struggling. A study from Opera Mediaworks provides some insight into this year’s growth. According to Opera Mediaworks’ data, application access…

    AllFacebook- 33 readers -
  • Report: Average App Session Length Is Around 5 Minutes

    … spent in the top 100 apps on its platform each day in Q3 2016 was 36.9 minutes, up from 33.5 minutes in the second quarter of 2016 and from 30 minutes in the first quarter of the year. Opera Mediaworks said the average amount of time a user spends in an app during a single session is around five minutes. Games and “media and entertainment” apps…

    Inside Facebook- 22 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    … events” are a much better indicator of long-term app use and should be your focus when trying to retain users. App open events such as login, registration, installation or rating an app all provide opportunities to retain customers who may be wavering. Session events such as game tutorial completion, content viewing or use of search features…

    Inside Facebook- 20 readers -
  • Infographic: 85% of Travelers Use Mobile Devices to Book Travel Activities

    … Mobile advertising and marketing platform Opera Mediaworks released an infographic detailing the results of its survey of 1,000 U.S. mobile users, which asked them about their travel planning habits. The survey found that mobile is the No. 1 platform for travel research and booking, with 66 percent of respondents preferring to use…

    Inside Facebookin Mobile- 28 readers -
  • Infographic: 46% of Users Will Play Mobile Games While Watching March Madness

    … Opera Mediaworks, a mobile ad platform for brands, surveyed mobile users to learn how they will use their smartphones while watching the March Madness basketball tournament. The company surveyed over 800 mobile users in the U.S., and found many will multitask while watching the games. Specifically, 46 percent of users said they will play…

    AllFacebook- 21 readers -
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