Opera Mediaworks

    • Report: Average App Session Length Is Around 5 Minutes

      Opera Mediaworks, a mobile ad platform for brands, released new findings that detailed the ways consumers engaged with mobile applications during the third quarter of 2016. The findings showed that users are spending more time in mobile apps each day compared with earlier in 2016. Specifically, Opera Mediaworks said the amount of time users spent in the top 100 apps on its ...

      Inside Facebook- 10 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    … Consumers have embraced the mobile-first mindset wholeheartedly. Marketers need to be responsive to these changes if they intend to keep up in a changing landscape. The second-quarter-2016 report from mobile advertising and marketing platform Opera Mediaworks provides insights into the scale of the growth of mobile engagement and how users…

    Inside Facebook- 11 readers -
  • Infographic: 85% of Travelers Use Mobile Devices to Book Travel Activities

    … Mobile advertising and marketing platform Opera Mediaworks released an infographic detailing the results of its survey of 1,000 U.S. mobile users, which asked them about their travel planning habits. The survey found that mobile is the No. 1 platform for travel research and booking, with 66 percent of respondents preferring to use…

    Inside Facebookin Mobile- 18 readers -
  • Infographic: 46% of Users Will Play Mobile Games While Watching March Madness

    … experiences and draw them into your brand story. Elsewhere, the survey found 28 percent of viewers watching the games on broadcast TV are likely to look up a TV ad again on their mobile device. Check out Opera Mediaworks’ full results in the infographic below. Readers: Do you use your smartphone while watching sports? …

    AllFacebook- 14 readers -
  • Opera Mediaworks: iOS Tops Android for Mobile Ad Revenue

    … Opera Mediaworks, a mobile ad platform for brands, has released its Q3 2015 State of Mobile Advertising report, which saw Apple regain the top spot over Android for ad revenue. Android took the top spot in Q1 2015 and held it through Q2. Now, 52.1 percent of all advertising revenue on Opera Mediaworks’ mobile ad platform comes from Apple devices…

    Inside Facebookin Mobile- 8 readers -
  • Report: Games Grow in Traffic and Revenue in 2014

    … Mobile ad platform Opera Mediaworks has released its State of Mobile Advertising report for Q4 2014, which saw Android capture the majority of mobile ad traffic in the quarter, at 63 percent, compared to 27 percent for iOS. However, iOS retained its lead in revenue generation, with a 51 percent share of mobile ad revenue for Q4, compared to 41…

    AllTwitterin Mobile- 11 readers -
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