Operations, Teams And Process

  • Play Marketball: Turn Disconnected Teams Into High Performers

    … [With Video] Step 1 – Hire amazing people Much has been written (some of it on this blog and in CCO magazine) about the growing talent crunch plaguing content marketing, so we don’t need to go into a lot of depth on this topic. The harsh truth is, it’s hard to find good content help these days. But the interviews, networking, and early-morning coffee…

    Content Marketing Institute- 26 readers -
  • 6 Steps to Find the Perfect Content Marketing Pro

    … a stellar marketer who will help your brand benefit from content marketing. HANDPICKED RELATED CONTENT: 10 Content Marketing Roles for the Next 10 Years Step 1: Define your needs Consider what sort of employee you need. While this varies from one organization to the next, general skills that you should seek include: Storyteller – Given…

    Content Marketing Institutein Content- 19 readers -
  • 7 Ways to Accelerate Your Content Review and Approval

    … As a content marketer, you have so much of the planning and execution phases in your control. You drive forward, setting up tasks to be done and milestones to be hit, and then knocking them down one by one. You have a tangible feeling of accomplishment and momentum. Everything’s running on time. The finish line is in view. You can almost taste…

    Content Marketing Institutein Content- 19 readers -
  • 10 Ways to Save Time in Creating Content

    … shut them down while I produce content, I’d never get it done. Write in a bubble. Shut out the world. #productivity Click To Tweet Your brain is naturally wired to want to complete tasks. That’s why unfinished projects can stress you. Little tasks like checking social media and replying to emails trick the brain into feeling like you…

    Content Marketing Institutein Content- 24 readers -
  • 10 Ways Content Marketing and Sales Teams Can Work Together

    … insights, and will prevent duplicate work. Universal access to sales & marketing data will lead to better communication & deeper insight. @xaltd Click To Tweet HANDPICKED RELATED CONTENT: 4 Ways to Use Data to Better Understand Your Content Production Process 2. Have unified buyer personas Analytics and data must be shared across both teams…

    Content Marketing Institutein EMail Content- 31 readers -
  • 7 Steps to Building a Content Marketing Culture That Works

    …, within their area of expertise, to the success of your content marketing strategy. Define all roles according to the unique skill sets of your people, including any number of hybrid skill sets growing out of disciplines like PR and SEO. More on how to organize effective content teams at scale: The Basics of Digital Governance: What Content…

    Andy Betts/ Content Marketing Institute- 27 readers -
  • How to Make Content Creation the Star Quarterback

    … RELATED CONTENT: What Should Your Content Marketing Priorities Be in 2016? Use Agile marketing techniques to protect content teams Sticking to strategy and focusing on priorities are excellent ideas in theory, but interrupt-driven marketing teams have struggled with achieving these goals for years. Fortunately, our panelists (and marketers everywhere…

    Content Marketing Institutein How To's- 21 readers -
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