Operations, Teams And Process

  • 7 Steps to Building a Content Marketing Culture That Works

    … publications. More on how content objectives help you create the right content: Why You Need Content Strategy Before Editorial Planning 3. Define content marketing roles – including a unifying leader Only after you’ve built your message architecture and established content objectives accordingly do you define content marketing roles. Many…

    Andy Betts/ Content Marketing Institute- 10 readers -
  • How to Make Content Creation the Star Quarterback

    … marketing for HCSS; and Dusty DiMercurio, content marketing and strategy, AutoDesk. All-star content marketing teams versus rookies As we saw, content marketers who say their team is crossing the goal line more often cite content creation (higher quality content and/or more efficient processes) as the game changer. The teams who reported stagnant success…

    Content Marketing Institutein How To's- 10 readers -
  • 10 Content Marketing Roles for the Next 10 Years

    … are documented in your content marketing strategy. I originally wrote this post a few years ago to answer one of the most frequently asked questions I heard from large enterprises and large “small” businesses. Though progress has been made in structuring content-focused marketing teams, too many organizations still use traditional marketing teams…

    Joe Pulizzi/ Content Marketing Institutein Content- 10 readers -
  • Why Content Marketers Need Digital Librarians

    … When you or your marketing team members need a graphic, a photo, or a video from your own content collection (that is, your content library), can you go right to it? Or do you call that what-would-we-do-without-you person who knows where everything is? If you call for help — whether your content library resides in a digital asset management…

    Content Marketing Institute- 9 readers -
  • How to Create a Culture Where Content Marketing Thrives

    ….” If an Autodesk marketer wants to email someone, she or he needs to have someone willingly follow the company or person. No longer can staff go to the marketing operations team and request an email list for a certain demographic to blast a promo. “It’s a really interesting time because this initiative reflects the organization’s recognition that we…

    Dawn Papandrea/ Content Marketing Institute- 9 readers -
  • How One Brand Created a Movement by Investing in Purpose

    … to emphasize content and brought in Dan Briscoe. Soon after, he went on to hire Skyler Moss to run the digital marketing department. Anchored by a strong content foundation, Dan, Skyler, and their team (which has grown in size from five to 23 in four years) have reached towering heights of success, one story at a time. Together, they form a dynamic content…

    Dawn Papandrea/ Content Marketing Institute- 10 readers -
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