Operations, Teams And Process

  • How to Get Control of Your Digital Content: Lessons From Intel

    Do you shrug when managers ask what impact your content efforts have on the bottom line? Are you tired of fighting about who does what with your content? Do you have too much content and need a better way to manage it all? Sure, everyone knows that content is (or should be) a business asset. But how do you make it so – and prove it? You might follow Intel’s example.

    Content Marketing Institute- 27 readers -
  • Play Marketball: Turn Disconnected Teams Into High Performers

    … of management altogether. I’m proposing that on a modern content marketing team (whose goals, obstacles, and workloads are typically so huge that it’s a wonder they don’t all sleep under their desks), a manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from…

    Content Marketing Institute- 27 readers -
  • 6 Steps to Find the Perfect Content Marketing Pro

    … a stellar marketer who will help your brand benefit from content marketing. HANDPICKED RELATED CONTENT: 10 Content Marketing Roles for the Next 10 Years Step 1: Define your needs Consider what sort of employee you need. While this varies from one organization to the next, general skills that you should seek include: Storyteller – Given…

    Content Marketing Institutein Content- 20 readers -
  • 7 Ways to Accelerate Your Content Review and Approval

    …, it is up to marketing teams to provide the proper context as best as possible and ensure that all involved see the value of the solutions that can help their review and approval process. 7. Perform a post-mortem Putting on your project-manager hat means making a habit of pausing at the conclusion of each project to diagnose what worked, what…

    Content Marketing Institutein Content- 20 readers -
  • 10 Ways to Save Time in Creating Content

    … As a content creator, you’re aware of the arduous task of getting a single piece completed. Audience research, topic sourcing, planning, collaboration, editing and revisions, and sourcing authoritative data to back up ideas, etc., are time-intensive tasks. I used to waste a tremendous amount of time creating, producing, promoting…

    Content Marketing Institutein Content- 25 readers -
  • 10 Ways Content Marketing and Sales Teams Can Work Together

    … insights, and will prevent duplicate work. Universal access to sales & marketing data will lead to better communication & deeper insight. @xaltd Click To Tweet HANDPICKED RELATED CONTENT: 4 Ways to Use Data to Better Understand Your Content Production Process 2. Have unified buyer personas Analytics and data must be shared across both teams…

    Content Marketing Institutein EMail Content- 31 readers -
  • 7 Steps to Building a Content Marketing Culture That Works

    …, within their area of expertise, to the success of your content marketing strategy. Define all roles according to the unique skill sets of your people, including any number of hybrid skill sets growing out of disciplines like PR and SEO. More on how to organize effective content teams at scale: The Basics of Digital Governance: What Content…

    Andy Betts/ Content Marketing Institute- 28 readers -
  • How to Make Content Creation the Star Quarterback

    … Marketing: 2017 Benchmarks, Budgets and Trends—North America. 85% of B2B marketers attribute increased success in 2016 to better content creation via @cmicontent. #research Click To Tweet Of course, that’s easier said than done. Finding time to produce the necessary volume of content while maintaining quality standards can sometimes feel more difficult…

    Content Marketing Institutein How To's- 22 readers -
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