Operations, Teams And Process

  • 10 Ways Content Marketing and Sales Teams Can Work Together

    … together, revenue could grow upwards of 10% annually via @IDC via @HubSpot. Click To Tweet If your company wants to see similar benefits from a sales and marketing alignment, it’s time to restructure the two teams to facilitate better workflow between them. HANDPICKED RELATED CONTENT: 3 Ways Content Can Build a Bridge Between Marketing…

    Content Marketing Institutein EMail Content- 20 readers -
  • 7 Steps to Building a Content Marketing Culture That Works

    …, within their area of expertise, to the success of your content marketing strategy. Define all roles according to the unique skill sets of your people, including any number of hybrid skill sets growing out of disciplines like PR and SEO. More on how to organize effective content teams at scale: The Basics of Digital Governance: What Content…

    Andy Betts/ Content Marketing Institute- 10 readers -
  • How to Make Content Creation the Star Quarterback

    … RELATED CONTENT: What Should Your Content Marketing Priorities Be in 2016? Use Agile marketing techniques to protect content teams Sticking to strategy and focusing on priorities are excellent ideas in theory, but interrupt-driven marketing teams have struggled with achieving these goals for years. Fortunately, our panelists (and marketers everywhere…

    Content Marketing Institutein How To's- 12 readers -
  • 10 Content Marketing Roles for the Next 10 Years

    … are documented in your content marketing strategy. I originally wrote this post a few years ago to answer one of the most frequently asked questions I heard from large enterprises and large “small” businesses. Though progress has been made in structuring content-focused marketing teams, too many organizations still use traditional marketing teams…

    Joe Pulizzi/ Content Marketing Institutein Content- 12 readers -
  • Why Content Marketers Need Digital Librarians

    … When you or your marketing team members need a graphic, a photo, or a video from your own content collection (that is, your content library), can you go right to it? Or do you call that what-would-we-do-without-you person who knows where everything is? If you call for help — whether your content library resides in a digital asset management…

    Content Marketing Institute- 9 readers -
  • How to Create a Culture Where Content Marketing Thrives

    ….” If an Autodesk marketer wants to email someone, she or he needs to have someone willingly follow the company or person. No longer can staff go to the marketing operations team and request an email list for a certain demographic to blast a promo. “It’s a really interesting time because this initiative reflects the organization’s recognition that we…

    Dawn Papandrea/ Content Marketing Institute- 10 readers -
  • How One Brand Created a Movement by Investing in Purpose

    … to emphasize content and brought in Dan Briscoe. Soon after, he went on to hire Skyler Moss to run the digital marketing department. Anchored by a strong content foundation, Dan, Skyler, and their team (which has grown in size from five to 23 in four years) have reached towering heights of success, one story at a time. Together, they form a dynamic content…

    Dawn Papandrea/ Content Marketing Institute- 11 readers -
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