Operations, Teams And Process

  • Play Marketball: Turn Disconnected Teams Into High Performers

    … of management altogether. I’m proposing that on a modern content marketing team (whose goals, obstacles, and workloads are typically so huge that it’s a wonder they don’t all sleep under their desks), a manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from…

    Content Marketing Institute- 28 readers -
  • 6 Steps to Find the Perfect Content Marketing Pro

    …, but if you follow this process, you can be confident that you have identified a content marketer who will be able to tell your story and help your organization grow. Want to help your content marketing team continue to learn and grow? Encourage them to subscribe to CMI’s free daily or weekly digest newsletter. Cover image by Ryan McGuire via Bells Design Gratisography The post 6 Steps to Find the Perfect Content Marketing Pro appeared first on Content Marketing Institute. …

    Content Marketing Institutein Content- 20 readers -
  • 7 Ways to Accelerate Your Content Review and Approval

    …, it is up to marketing teams to provide the proper context as best as possible and ensure that all involved see the value of the solutions that can help their review and approval process. 7. Perform a post-mortem Putting on your project-manager hat means making a habit of pausing at the conclusion of each project to diagnose what worked, what…

    Content Marketing Institutein Content- 20 readers -
  • 10 Ways to Save Time in Creating Content

    …, and distributing content. Then I set out to optimize the process, while also working to improve the response from my audiences. Here are 10 tips I learned along the way. HANDPICKED RELATED CONTENT: How to Write User-Oriented Content More Quickly 1. Streamline research The research phase can eat up a ridiculous amount of time if you’re not careful. We all want…

    Content Marketing Institutein Content- 27 readers -
  • 7 Steps to Building a Content Marketing Culture That Works

    …; their content when no one owns all the #content says @andybetts1. Click To Tweet In an ideal content culture that’s driven by a unified process, the following things should be agreed on and documented: Read on for suggestions related to each element. 1. Build a message ‘house’ One way to help your marketing team unify its content efforts across…

    Andy Betts/ Content Marketing Institute- 28 readers -
  • How to Make Content Creation the Star Quarterback

    … marketing for HCSS; and Dusty DiMercurio, content marketing and strategy, AutoDesk. All-star content marketing teams versus rookies As we saw, content marketers who say their team is crossing the goal line more often cite content creation (higher quality content and/or more efficient processes) as the game changer. The teams who reported stagnant success…

    Content Marketing Institutein How To's- 22 readers -