Operations, Teams And Process

    • 6 Steps to Find the Perfect Content Marketing Pro

      If your organization hasn’t emphasized deliberate content marketing – meaning, there’s no documented strategy with tangible goals and metrics – now is the time to find someone who can take your company to the next level. But how do you find that right someone? It might take a little time, but if you follow this six-step process, you’ll find a stellar marketer who will help yo ...

      Content Marketing Institutein Content- 17 readers -
    • 7 Ways to Accelerate Your Content Review and Approval

      As a content marketer, you have so much of the planning and execution phases in your control. You drive forward, setting up tasks to be done and milestones to be hit, and then knocking them down one by one. You have a tangible feeling of accomplishment and momentum. Everything’s running on time. The finish line is in view.

      Content Marketing Institutein Content- 16 readers -
  • 10 Ways to Save Time in Creating Content

    …, and distributing content. Then I set out to optimize the process, while also working to improve the response from my audiences. Here are 10 tips I learned along the way. HANDPICKED RELATED CONTENT: How to Write User-Oriented Content More Quickly 1. Streamline research The research phase can eat up a ridiculous amount of time if you’re not careful. We all want…

    Content Marketing Institutein Content- 20 readers -
  • 10 Ways Content Marketing and Sales Teams Can Work Together

    … insights, and will prevent duplicate work. Universal access to sales & marketing data will lead to better communication & deeper insight. @xaltd Click To Tweet HANDPICKED RELATED CONTENT: 4 Ways to Use Data to Better Understand Your Content Production Process 2. Have unified buyer personas Analytics and data must be shared across both teams…

    Content Marketing Institutein EMail Content- 22 readers -
  • 7 Steps to Building a Content Marketing Culture That Works

    …; their content when no one owns all the #content says @andybetts1. Click To Tweet In an ideal content culture that’s driven by a unified process, the following things should be agreed on and documented: Read on for suggestions related to each element. 1. Build a message ‘house’ One way to help your marketing team unify its content efforts across…

    Andy Betts/ Content Marketing Institute- 13 readers -
  • How to Make Content Creation the Star Quarterback

    … RELATED CONTENT: What Should Your Content Marketing Priorities Be in 2016? Use Agile marketing techniques to protect content teams Sticking to strategy and focusing on priorities are excellent ideas in theory, but interrupt-driven marketing teams have struggled with achieving these goals for years. Fortunately, our panelists (and marketers everywhere…

    Content Marketing Institutein How To's- 12 readers -
  • 10 Content Marketing Roles for the Next 10 Years

    … are documented in your content marketing strategy. I originally wrote this post a few years ago to answer one of the most frequently asked questions I heard from large enterprises and large “small” businesses. Though progress has been made in structuring content-focused marketing teams, too many organizations still use traditional marketing teams…

    Joe Pulizzi/ Content Marketing Institutein Content- 12 readers -
  • Why Content Marketers Need Digital Librarians

    … When you or your marketing team members need a graphic, a photo, or a video from your own content collection (that is, your content library), can you go right to it? Or do you call that what-would-we-do-without-you person who knows where everything is? If you call for help — whether your content library resides in a digital asset management…

    Content Marketing Institute- 9 readers -
  • How to Create a Culture Where Content Marketing Thrives

    … and is influencing the entire organization to think differently about content. Leading by example, Dusty and his team are changing the culture of Autodesk, teaching how to tell stories that are so good their audience wants to engage with them. For all those qualities, Dusty is one of our 2016 Content Marketer of the Year finalists. We asked Dusty to highlight how…

    Dawn Papandrea/ Content Marketing Institute- 11 readers -
Get the top posts daily into your mailbox!
More from around the web