Operations, Teams And Process

    • 10 Content Marketing Roles for the Next 10 Years

      “What roles do I need to be successful with a content marketing approach?” Several years ago, I started thinking about how to categorize content marketing roles. Given so many moving parts in effective content marketing programs, it’s imperative that everyone involved knows who is responsible for each task, and that all the most essential tasks are documented in your content marketing strategy.

      Joe Pulizzi/ Content Marketing Institutein Content- 10 readers -
  • Why Content Marketers Need Digital Librarians

    … When you or your marketing team members need a graphic, a photo, or a video from your own content collection (that is, your content library), can you go right to it? Or do you call that what-would-we-do-without-you person who knows where everything is? If you call for help — whether your content library resides in a digital asset management…

    Content Marketing Institute- 7 readers -
  • How to Create a Culture Where Content Marketing Thrives

    … and is influencing the entire organization to think differently about content. Leading by example, Dusty and his team are changing the culture of Autodesk, teaching how to tell stories that are so good their audience wants to engage with them. For all those qualities, Dusty is one of our 2016 Content Marketer of the Year finalists. We asked Dusty to highlight how…

    Dawn Papandrea/ Content Marketing Institute- 7 readers -
  • How One Brand Created a Movement by Investing in Purpose

    … to emphasize content and brought in Dan Briscoe. Soon after, he went on to hire Skyler Moss to run the digital marketing department. Anchored by a strong content foundation, Dan, Skyler, and their team (which has grown in size from five to 23 in four years) have reached towering heights of success, one story at a time. Together, they form a dynamic content…

    Dawn Papandrea/ Content Marketing Institute- 6 readers -
  • A Template to Simplify Your Editorial Reporting

    … We all have the best of intentions to communicate regularly with our teams about what content is working well in editorial. Yet, too often those intentions become overwhelmed by the day-to-day activities. A systematic approach to editorial reporting, however, can make action possible. And after all, we know that a documented content marketing…

    Michele Linn/ Content Marketing Institutein Social- 11 readers -
  • Learn From Struggling Brands: Insights From the Marketing Trenches

    … “I like the energy.” That’s how a friend recently described the e-newsletter written by CMI Chief Strategy Officer Robert Rose. Content Strategy for Marketers started in January 2015. Week after week, Robert gives us peeks into his consultations with clients who are slogging it out every day in the trenches of marketing. One thing I like about…

    Content Marketing Institute- 11 readers -
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