Operations, Teams And Process

  • Play Marketball: Turn Disconnected Teams Into High Performers

    … of management altogether. I’m proposing that on a modern content marketing team (whose goals, obstacles, and workloads are typically so huge that it’s a wonder they don’t all sleep under their desks), a manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from…

    Content Marketing Institute- 27 readers -
  • 6 Steps to Find the Perfect Content Marketing Pro

    … a stellar marketer who will help your brand benefit from content marketing. HANDPICKED RELATED CONTENT: 10 Content Marketing Roles for the Next 10 Years Step 1: Define your needs Consider what sort of employee you need. While this varies from one organization to the next, general skills that you should seek include: Storyteller – Given…

    Content Marketing Institutein Content- 20 readers -
  • 7 Ways to Accelerate Your Content Review and Approval

    …, it is up to marketing teams to provide the proper context as best as possible and ensure that all involved see the value of the solutions that can help their review and approval process. 7. Perform a post-mortem Putting on your project-manager hat means making a habit of pausing at the conclusion of each project to diagnose what worked, what…

    Content Marketing Institutein Content- 20 readers -
  • 10 Ways to Save Time in Creating Content

    … As a content creator, you’re aware of the arduous task of getting a single piece completed. Audience research, topic sourcing, planning, collaboration, editing and revisions, and sourcing authoritative data to back up ideas, etc., are time-intensive tasks. I used to waste a tremendous amount of time creating, producing, promoting…

    Content Marketing Institutein Content- 25 readers -
  • 10 Ways Content Marketing and Sales Teams Can Work Together

    … insights, and will prevent duplicate work. Universal access to sales & marketing data will lead to better communication & deeper insight. @xaltd Click To Tweet HANDPICKED RELATED CONTENT: 4 Ways to Use Data to Better Understand Your Content Production Process 2. Have unified buyer personas Analytics and data must be shared across both teams…

    Content Marketing Institutein EMail Content- 31 readers -
  • Why Freelance Content Writers Aren’t Getting the Results You Want

    You need content – and lots of it. But you’re faced with only so many hours in the day and a finite number of content marketing team members. Most people will advise that the best way to get all that content is to outsource it. You post a job listing. You pick the lucky applicant from the hundreds of proposals, assign an article, and offer a few insights on the subject.

    Content Marketing Institute- 28 readers -
  • 7 Steps to Building a Content Marketing Culture That Works

    …; their content when no one owns all the #content says @andybetts1. Click To Tweet In an ideal content culture that’s driven by a unified process, the following things should be agreed on and documented: Read on for suggestions related to each element. 1. Build a message ‘house’ One way to help your marketing team unify its content efforts across…

    Andy Betts/ Content Marketing Institute- 28 readers -
  • How to Make Content Creation the Star Quarterback

    … marketing for HCSS; and Dusty DiMercurio, content marketing and strategy, AutoDesk. All-star content marketing teams versus rookies As we saw, content marketers who say their team is crossing the goal line more often cite content creation (higher quality content and/or more efficient processes) as the game changer. The teams who reported stagnant success…

    Content Marketing Institutein How To's- 22 readers -
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