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The Web Summit is an annual technology conference in Dublin which, since its inception in 2010, has grown to rather spectacular size and scope. The 2014 edition took place over three days at the sprawling RDS grounds, and I attended day one on behalf of State of Digital. I’ll be honest; I went to the 2014 Web Summit with the full intention to dislike it.
… (although not how many people they shared the article with, or if they completed the sharing action at all). Is anyone doing it right? One publisher that seems to be getting a handle on the issue is the Guardian. It has an in-house tool, Ophan, that pinpoints where traffic is coming from on a minute-by-minute basis. By overlaying data from dark social…