Opt-In Rates

  • iOS Push Notifications Have a 41% Opt-In Rate (Infographic)

    … found that telecommunications apps have the highest opt-in rate for push notifications, at 56 percent. Telecom apps were followed by finance and travel apps, both at 51 percent, and entertainment apps at 43 percent. Overall, South America was found to have the highest iOS opt-in rate, at 44 percent. South America was followed by Africa and Asia…

    AllTwitter- 20 readers -
  • Personalized Notifications Can Increase Conversion Up to 300%

    …. By sending personalized notifications instead, companies can see their conversion rate improve by up to 300 percent. In addition, companies should keep in mind opt-in rates for receiving push notifications can vary, depending on the app type. For example, travel and transportation apps have a 78 percent opt-in rate, while medical, health and fitness…

    Inside Facebook- 18 readers -