Opt-In Rates

  • iOS Push Notifications Have a 41% Opt-In Rate (Infographic)

    … Accengage released the 2016 edition of its Push Notifications Benchmark. The study analyzed 38 billion push notifications sent to 750 million application users during 2015 to reveal push notification opt-in rates and reaction rates across multiple app industries. Across all industries, Accengage found that push notifications had a 71 percent…

    AllTwitter- 27 readers -
  • Personalized Notifications Can Increase Conversion Up to 300%

    … A new infographic from Microsoft Azure Mobile Engagement reveals the do’s and don’ts for developers utilizing push notifications to reach their users. While push notifications can keep users engaged, the infographic claims few companies use them correctly. Developers are encouraged to avoid sending generic push notifications to every user…

    Inside Facebook- 24 readers -
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