• This Simple Trick Will Help You Read People Better

    … They say there are two types of people in the world: those who think there are two types of people, and those who don’t. It’s an old joke. But according to sales guru Dr. Tony Alessandra, dividing people up along two specific dimensions can be quite useful for something we could all get a little better at: reading people. Just as understanding…

    Shane Snow/ The Content Strategist- 4 readers -
  • This Counterintuitive Trait Will Help You Innovate

    … that the worst will happen; a lack of hope or confidence in the future. Generally, pessimism is seen as a bad thing. It prevents us from going after our dreams. Yet smart investors rely on pessimism to hedge bets and not lose money. And though glass-half-full optimism is typically praised by society and touted by successful entrepreneurs, Bernie Madoff went…

    Shane Snow/ The Content Strategist- 4 readers -
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