Optimization

In mathematics, computer science, or management science, mathematical optimization (alternatively, optimization or mathematical programming) is the selection of a best element (with regard to some criteria) from some set of available alternatives.In the simplest case, an optimization problem consists of maximizing or minimizing a real function by systematically choosing input values from within an allowed set and computing the value of the function. The generalization of optimization theory and techniques to other formulations comprises a large area of applied mathematics.
Posts about Optimization
    • Incrementality and Optimization: You’re Probably Doing it Wrong

      How can you be sure that every dollar you spend on retargeted ads is effectively growing your bottom line? Measuring and optimizing toward incrementality is critical for helping digital advertisers determine the true return from their retargeting ad spend. By measuring the lift in value — like revenue — that ads provide, you can accurately assess and optimize the impact of you ...

      Nanigansin Retargeting- 18 readers -
    • How Video Rankings Differ on Google and YouTube [New Study]

      Over the years, a lot of my clients and students have asked, “Why don’t videos rank the same on Google and YouTube?” Well, a new study by Stone Temple Consulting, an award-winning digital marketing agency, not only discloses some critical data about how video rankings differ on Google and YouTube, but also shares its strategic insights about the data to provide the reasons for those difference.

      Greg Jarboe/ ReelSEOin Google YouTube- 23 readers -
    • The Simple List of Essential Content Marketing Tools

      Search Engine Optimization (SEO) is synonymous with digital marketing these days. If you or your marketing team are not employing it, then you are definitely in the Stone Age. That said, there is such a huge variety of different tools out there that figuring out which one to use can be nearly impossible.

      ppc.orgin Paid Search SEO Content- 22 readers -
  • 5 SEO Tips to Never Forget

    … Are you looking to increase organic traffic to your website through search engines such as Google or Bing? Search Engine Optimization or SEO for short, is the process of improving search rankings for a website on search engine ranking pages (SERPs). It involves technical, offsite and onsite SEO to see optimal results. Beginners to SEO are often…

    ppc.orgin Paid Search SEO- 15 readers -
  • 10 Keys to Optimizing a Knowledge-Base Article

    … While an article or blog post might flow like a short story, visitors seeking information love to see that information optimized in a consistent format. A reader of an article may carefully read through each word, each line, and each paragraph. However, a visitor seeking knowledge may wish to quickly scan the page and jump directly…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • Day of the Week (Week-parting) Redirect Rules

    … With Thrive, you’ve always been able to create day-parting redirect rules that redirect your traffic based on the time of the day. Now, you can also create rules that redirect traffic based on the day of the week! Want to redirect your weekend traffic to different landing pages and offers? Now you can. Still haven’t checked out Thrive? We’ve…

    Tom Fang/ iPyxel Creations- 14 readers -
  • Flagging Whitelisted or Blacklisted Traffic Source Variables in Tracker

    … Thrive tracks the performance of custom variables such as keywords, geo-targets, site IDs, publishers, demographics, and much more from your traffic sources, but when you do something with those custom variables on those traffic source, such as blacklisting a particular underperforming keyword or increasing the bid of a well-performing geo target…

    Tom Fang/ iPyxel Creations- 21 readers -
  • Seven fascinating stats on ecommerce and cart abandonment

    … With the end of 2016 fast approaching, we list some of the best ecommerce and cart abandonment stats we’ve seen this year. 1: SMS Remarketing This year we won at the MOMA Awards for our work with Firefly on SMS Remarketing. The stats below give an idea of just how effective SMS can be. 2: Which Days Have Most Abandonments? Based on data from…

    Graham Charlton/ Search Engine Watch- 28 readers -
  • How to use data to justify SEO fixes

    … SEO fixes tend to get pushed further down the development queue as their benefit is harder to put a number on. While you can usually put a definitive number on CRO or UX fixes, SEOs tend to fall into the trap of parroting back Google guidelines, or best practice recommendations, which quite frankly do not stand up to the scrutiny of hard and fast…

    Search Engine Watchin SEO How To's- 25 readers -
  • 6 SEO Experiments That Will Blow Your Mind

    … characters. But it’s kind of a snore, right? So we ran a little CTR optimization experiment. Our content and SEO manager Elisa Gabbert changed only the title of the post – to “20+ Jaw-Dropping Guerrilla Marketing Examples.” The new headline is closer to this super-successful headline template that foregrounds the list format, the emotional impact…

    Larry Kim/ Search Engine Watchin SEO- 33 readers -
  • 6 Ways to Optimize for Searches Other Than Google

    … When people think about search engine optimization, they usually want to know how to make their site rank higher in Google. Every business has a website and Google is responsible for two-thirds of all searches online... so if you're going to rank for one search engine, it should be Google. But Google isn't the only search engine that people use…

    Search Engine Guidein Google- 12 readers -
  • 6 tools for a better, smarter social media influencer campaign

    … Influencer marketing involves a lot of listening, planning and experimenting. These tools will help you set up a social media campaign allowing to better find, monitor and approach influencers. One important word of caution though: Social media influencers should be tackled with huge care. Remember each of those people has a dedicated online…

    Ann Smarty/ Search Engine Watchin Social- 26 readers -
  • The Value of Paid Social

    … Lenses and Geofilters or buying Snap Ads. Conclusion With the evolution of algorithm-based news feeds, organic activity is reaching fewer and fewer users. On top of that, users aren’t following or liking brands on these platforms as much as they used to. And since fans and followers only represent a very small percentage of a brand’s total audience…

    AllTwitterin Social Facebook Twitter Retargeting- 37 readers -
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