In mathematics, computer science, or management science, mathematical optimization (alternatively, optimization or mathematical programming) is the selection of a best element (with regard to some criteria) from some set of available alternatives.In the simplest case, an optimization problem consists of maximizing or minimizing a real function by systematically choosing input values from within an allowed set and computing the value of the function. The generalization of optimization theory and techniques to other formulations comprises a large area of applied mathematics.
Posts about Optimization
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … conversion This is fairly new to Facebook and worth testing. You will find this option in the ad set level optimizing for conversions like so: After some preliminary testing with a few clients, at Elite SEM, we have found that ROAS (return on ad spend) with a seven-day conversion window has been the better performing one so far, but it is definitely…

    AllTwitterin Social Facebook- 11 readers -
  • Not All Mobile Clicks Are Equal

    …When scaling your mobile affiliate marketing campaigns it’s important to remember that not all clicks are equal! If you have a campaign working good on one display traffic source…

    Ryan Gray/ IMGRINDin Affiliate- 8 readers -
  • The Impatient Newbie’s Guide to SEO

    … search engines — which is the exact opposite of what you want.” Third, make sure each of your pages has a keyword theme. This is the part of SEO that gives it the “O” – optimization. This is a tricky process that is as much art as science. Here are some guidelines: Five ways to quickly optimize each page Make sure the exact keyword you want…

    David Leonhardt/ Famous Bloggersin SEO- 12 readers -
  • Facebook Begins Prefetching to Improve Mobile Site Speed

    … Facebook announced Wednesday that it will begin prefetching, or preloading advertiser sites, in order to boost its mobile performance and ease users’ frustration with slow load times. The social network also revealed in a Facebook for Business post that website landing page speed will become a factor in deciding which ads to show in order…

    David Cohen/ AllTwitterin Facebook- 8 readers -
  • 5 Ways to Enhance YouTube Videos for Marketers

    … Do you use YouTube for your business? Looking for ways to create more visibility for your videos? YouTube offers a number of helpful features to optimize your videos for more views, subscribers, or conversions. In this article, you’ll discover five ways to improve the performance of your YouTube videos. Discover five ways for marketers…

    Social Media Examinerin Social YouTube- 7 readers -
  • 7 of the Best Branded Instagram Videos May 2016

    … The last couple of months has seen much activity on Instagram, with the image and video-based platform launching a number of new features to its users. For instance, creators can now upload videos of up to 60 seconds, allowing publishers to entertain and engage viewers for that much longer. Instagram also finally debuted the much talked about…

    Carla Marshall/ ReelSEOin Social- 11 readers -
  • IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study]

    …, this team recently launched IGG’s newest real-time strategy game, Lords Mobile, to multiple geographic markets with great results: Scaling spend 80X by the fourth week and meeting ROI goals while increasing install volume over three months Using software-enabled learnings and optimizations to increase click-to-install conversion rates by more…

    Nanigans- 10 readers -
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