Optimization

In mathematics, computer science, or management science, mathematical optimization (alternatively, optimization or mathematical programming) is the selection of a best element (with regard to some criteria) from some set of available alternatives.In the simplest case, an optimization problem consists of maximizing or minimizing a real function by systematically choosing input values from within an allowed set and computing the value of the function. The generalization of optimization theory and techniques to other formulations comprises a large area of applied mathematics.
Posts about Optimization
  • Seven fascinating stats on ecommerce and cart abandonment

    … With the end of 2016 fast approaching, we list some of the best ecommerce and cart abandonment stats we’ve seen this year. 1: SMS Remarketing This year we won at the MOMA Awards for our work with Firefly on SMS Remarketing. The stats below give an idea of just how effective SMS can be. 2: Which Days Have Most Abandonments? Based on data from…

    Graham Charlton/ Search Engine Watch- 15 readers -
  • How to use data to justify SEO fixes

    … SEO fixes tend to get pushed further down the development queue as their benefit is harder to put a number on. While you can usually put a definitive number on CRO or UX fixes, SEOs tend to fall into the trap of parroting back Google guidelines, or best practice recommendations, which quite frankly do not stand up to the scrutiny of hard and fast…

    Search Engine Watchin SEO How To's- 16 readers -
  • 6 SEO Experiments That Will Blow Your Mind

    … characters. But it’s kind of a snore, right? So we ran a little CTR optimization experiment. Our content and SEO manager Elisa Gabbert changed only the title of the post – to “20+ Jaw-Dropping Guerrilla Marketing Examples.” The new headline is closer to this super-successful headline template that foregrounds the list format, the emotional impact…

    Larry Kim/ Search Engine Watchin SEO- 16 readers -
  • 6 Ways to Optimize for Searches Other Than Google

    … When people think about search engine optimization, they usually want to know how to make their site rank higher in Google. Every business has a website and Google is responsible for two-thirds of all searches online... so if you're going to rank for one search engine, it should be Google. But Google isn't the only search engine that people use…

    Search Engine Guidein Google- 7 readers -
  • 6 tools for a better, smarter social media influencer campaign

    … Influencer marketing involves a lot of listening, planning and experimenting. These tools will help you set up a social media campaign allowing to better find, monitor and approach influencers. One important word of caution though: Social media influencers should be tackled with huge care. Remember each of those people has a dedicated online…

    Ann Smarty/ Search Engine Watchin Social- 10 readers -
  • The Value of Paid Social

    … With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching. Followers…

    AllTwitterin Social Facebook Twitter Retargeting- 21 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … conversion This is fairly new to Facebook and worth testing. You will find this option in the ad set level optimizing for conversions like so: After some preliminary testing with a few clients, at Elite SEM, we have found that ROAS (return on ad spend) with a seven-day conversion window has been the better performing one so far, but it is definitely…

    AllTwitterin Social Facebook- 18 readers -
  • Not All Mobile Clicks Are Equal

    …When scaling your mobile affiliate marketing campaigns it’s important to remember that not all clicks are equal! If you have a campaign working good on one display traffic source…

    Ryan Gray/ IMGRINDin Affiliate- 8 readers -
  • The Impatient Newbie’s Guide to SEO

    … search engines — which is the exact opposite of what you want.” Third, make sure each of your pages has a keyword theme. This is the part of SEO that gives it the “O” – optimization. This is a tricky process that is as much art as science. Here are some guidelines: Five ways to quickly optimize each page Make sure the exact keyword you want…

    David Leonhardt/ Famous Bloggersin SEO- 18 readers -
  • Facebook Begins Prefetching to Improve Mobile Site Speed

    … sites before third-party site analytics have time to register a page visit. This can make it harder to track and optimize ad performance. The social network also provided the following suggestions for businesses looking to optimize their sites for mobile: Minimize landing page redirects, plugins and link shorteners. Compress files to decrease mobile…

    David Cohen/ AllTwitterin Facebook- 12 readers -
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