Optimization

In mathematics, computer science, or management science, mathematical optimization (alternatively, optimization or mathematical programming) is the selection of a best element (with regard to some criteria) from some set of available alternatives.In the simplest case, an optimization problem consists of maximizing or minimizing a real function by systematically choosing input values from within an allowed set and computing the value of the function. The generalization of optimization theory and techniques to other formulations comprises a large area of applied mathematics.
Posts about Optimization
  • Day of the Week (Week-parting) Redirect Rules

    … With Thrive, you’ve always been able to create day-parting redirect rules that redirect your traffic based on the time of the day. Now, you can also create rules that redirect traffic based on the day of the week! Want to redirect your weekend traffic to different landing pages and offers? Now you can. Still haven’t checked out Thrive? We’ve been continually improving our product to be the best of the best, so SIGN UP for an account now! …

    Tom Fang/ iPyxel Creations- 14 readers -
  • Flagging Whitelisted or Blacklisted Traffic Source Variables in Tracker

    … Thrive tracks the performance of custom variables such as keywords, geo-targets, site IDs, publishers, demographics, and much more from your traffic sources, but when you do something with those custom variables on those traffic source, such as blacklisting a particular underperforming keyword or increasing the bid of a well-performing geo target…

    Tom Fang/ iPyxel Creations- 15 readers -
  • Seven fascinating stats on ecommerce and cart abandonment

    … With the end of 2016 fast approaching, we list some of the best ecommerce and cart abandonment stats we’ve seen this year. 1: SMS Remarketing This year we won at the MOMA Awards for our work with Firefly on SMS Remarketing. The stats below give an idea of just how effective SMS can be. 2: Which Days Have Most Abandonments? Based on data from…

    Graham Charlton/ Search Engine Watch- 18 readers -
  • How to use data to justify SEO fixes

    … tool; SEMRush, AHrefs, Sistrix and others and export a full list of my domain’s keywords, ranking and search volumes. Don’t neglect the free tools! Google Search Console and the Adwords Keyword Planner are both invaluable additions which some of you will have to lean on more should you have a limited toolset. While the export feature in the GSCs…

    Search Engine Watchin SEO How To's- 18 readers -
  • 6 SEO Experiments That Will Blow Your Mind

    … characters. But it’s kind of a snore, right? So we ran a little CTR optimization experiment. Our content and SEO manager Elisa Gabbert changed only the title of the post – to “20+ Jaw-Dropping Guerrilla Marketing Examples.” The new headline is closer to this super-successful headline template that foregrounds the list format, the emotional impact…

    Larry Kim/ Search Engine Watchin SEO- 18 readers -
  • 6 Ways to Optimize for Searches Other Than Google

    … When people think about search engine optimization, they usually want to know how to make their site rank higher in Google. Every business has a website and Google is responsible for two-thirds of all searches online... so if you're going to rank for one search engine, it should be Google. But Google isn't the only search engine that people use…

    Search Engine Guidein Google- 7 readers -
  • 6 tools for a better, smarter social media influencer campaign

    … to understand how to best approach the influencers, which contests to try and engage them and which type of content would appeal to them. MakeMyPersona is a cool tool by Hubspot that helps you create marketing personas by taking you through the process step-by-step. It requires no registration, so you can play with it any time. There are other tools…

    Ann Smarty/ Search Engine Watchin Social- 12 readers -
  • The Value of Paid Social

    … With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching. Followers…

    AllTwitterin Social Facebook Twitter Retargeting- 26 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … A/B testing is done through having a control (previous creative that has done well) and a test (new ways of changing the ad itself or optimizing it on the back end). So why A/B test on Facebook ads? Because it is a great way to find out what is resonating with your target audience. If you have just one image with one ad copy, you are putting…

    AllTwitterin Social Facebook- 20 readers -
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