In mathematics, computer science, or management science, mathematical optimization (alternatively, optimization or mathematical programming) is the selection of a best element (with regard to some criteria) from some set of available alternatives.In the simplest case, an optimization problem consists of maximizing or minimizing a real function by systematically choosing input values from within an allowed set and computing the value of the function. The generalization of optimization theory and techniques to other formulations comprises a large area of applied mathematics.
Posts about Optimization
  • How To Enable HTTP/2 On Your cPanel Virtual Private Server (VPS)

    … If you’re a frequent reader of our blog, you already know I’ll do almost anything to increase my page load by a couple of milliseconds. HTTP/2 On Shared & Reseller Hosting Accounts This is one reason why we use the LiteSpeed web server on all of our Shared and Reseller Hosting accounts. As long as […] The post How To Enable HTTP/2 On Your…

    Ryan Gray/ IMGRINDin How To's- 16 readers -
  • The Simple List of Essential Content Marketing Tools

    … Search Engine Optimization (SEO) is synonymous with digital marketing these days. If you or your marketing team are not employing it, then you are definitely in the Stone Age. That said, there is such a huge variety of different tools out there that figuring out which one to use can be nearly impossible. Fortunately for you, we have made…

    ppc.orgin Paid Search SEO Content- 23 readers -
  • Incrementality and Optimization: You’re Probably Doing it Wrong

    … How can you be sure that every dollar you spend on retargeted ads is effectively growing your bottom line? Measuring and optimizing toward incrementality is critical for helping digital advertisers determine the true return from their retargeting ad spend. By measuring the lift in value — like revenue — that ads provide, you can accurately…

    Nanigansin Retargeting- 21 readers -
  • How Video Rankings Differ on Google and YouTube [New Study]

    …. Entertainment. These are the types of content that Google is more likely to include in their search results. Then, the optimization process is pretty straightforward: Provide Google with strong relevance signals. I.e., pay attention to Part 1 of the YouTube optimization checklist above, as that list is important to Google, too. Get links to your video. Google weights importance very highly in their search engine, so do what you can to get links pointing back to your YouTube page for your video.…

    Greg Jarboe/ ReelSEOin Google YouTube- 27 readers -
  • 5 SEO Tips to Never Forget

    … Are you looking to increase organic traffic to your website through search engines such as Google or Bing? Search Engine Optimization or SEO for short, is the process of improving search rankings for a website on search engine ranking pages (SERPs). It involves technical, offsite and onsite SEO to see optimal results. Beginners to SEO are often…

    ppc.orgin Paid Search SEO- 15 readers -
  • 10 Keys to Optimizing a Knowledge-Base Article

    … While an article or blog post might flow like a short story, visitors seeking information love to see that information optimized in a consistent format. A reader of an article may carefully read through each word, each line, and each paragraph. However, a visitor seeking knowledge may wish to quickly scan the page and jump directly…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • Day of the Week (Week-parting) Redirect Rules

    … With Thrive, you’ve always been able to create day-parting redirect rules that redirect your traffic based on the time of the day. Now, you can also create rules that redirect traffic based on the day of the week! Want to redirect your weekend traffic to different landing pages and offers? Now you can. Still haven’t checked out Thrive? We’ve…

    Tom Fang/ iPyxel Creations- 14 readers -
  • Flagging Whitelisted or Blacklisted Traffic Source Variables in Tracker

    … Thrive tracks the performance of custom variables such as keywords, geo-targets, site IDs, publishers, demographics, and much more from your traffic sources, but when you do something with those custom variables on those traffic source, such as blacklisting a particular underperforming keyword or increasing the bid of a well-performing geo target…

    Tom Fang/ iPyxel Creations- 21 readers -
  • Seven fascinating stats on ecommerce and cart abandonment

    … With the end of 2016 fast approaching, we list some of the best ecommerce and cart abandonment stats we’ve seen this year. 1: SMS Remarketing This year we won at the MOMA Awards for our work with Firefly on SMS Remarketing. The stats below give an idea of just how effective SMS can be. 2: Which Days Have Most Abandonments? Based on data from…

    Graham Charlton/ Search Engine Watch- 32 readers -
  • How to use data to justify SEO fixes

    … SEO fixes tend to get pushed further down the development queue as their benefit is harder to put a number on. While you can usually put a definitive number on CRO or UX fixes, SEOs tend to fall into the trap of parroting back Google guidelines, or best practice recommendations, which quite frankly do not stand up to the scrutiny of hard and fast…

    Search Engine Watchin SEO How To's- 28 readers -
  • 6 SEO Experiments That Will Blow Your Mind

    … In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward. All of today’s best practices came as a result of past experiments – both failures and successes. Everything we do in SEO is an opportunity to learn and improve. That’s why I love doing experiments. While Google…

    Larry Kim/ Search Engine Watchin SEO- 36 readers -
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