- Our Blog
Let’s gather round, fellow brand publishers, and join hands. It’s circle-of-trust time, and so we need to be honest with each other here: When it comes down to it, we are in the business of selling stuff. The purists among us (has content marketing been a thing long enough to separate purists from disruptors?) will argue that it is about story, narrative arc, integrity of jou ...
… brings value to your business, you need clear evidence of what’s working, and what isn’t — and accurate measurement is really the only way you are going to get it. But how do you know what to measure? Or how to measure it, for that matter? Heidi Cohen, president of Riverside Marketing Strategies, sums it up simply by quoting a former accounting…