Optimization Strategy

  • Your frequently asked conversion optimization questions, answered!

    … as the most common mistake people make that has a negative effect on website conversion? What are the most important questions to ask in the Explore phase? Is there such a thing as too much testing and / or optimizing? Personalization Do you get better results with personalization or A/B testing or any other methods you have in mind…

    WiderFunnel- 16 readers -
  • How pilot pesting can dramatically improve your user research

    …) an internal research design review and 2) participant pilot testing. During the design review, members from our research and strategy teams sit down as a group and spend time critically thinking about the research approach. This involves reviewing: Our high-level goals for what we are aiming to learn The tools we are going to use The tasks…

    WiderFunnelin How To's- 17 readers -
  • How to get evergreen results from your landing page optimization

    …! But, there comes a time in every optimizer’s life, when they face the cruel reality of diminishing returns. You’ve tested your landing page hero image. You’ve tested your value proposition. You’ve tested your form placement. And now, you’ve hit a plateau. So, what next? What’s beyond the tips and guides? What is beyond the optimization basics? 1…

    WiderFunnelin Paid Search How To's- 14 readers -
  • “The more tests, the better!” and other A/B testing myths, debunked

    … company. Discover how to use A/B testing as part of your bigger marketing optimization strategy! * * This iframe contains the logic required to handle AJAX powered Gravity Forms. By entering your email, you’ll receive bi-weekly WiderFunnel Blog updates and other resources to help you become…

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  • Your growth strategy and the true potential of A/B testing

    … to a specialist” became the main call-to-action on this page. Magento’s most valuable prospects value the opportunity to get more information from a specialist more than they value a free product demo. SaaS ‘best practices’ be damned. Optimization is a way of doing business. It’s a strategy for embedding a test-and-learn culture within every…

    WiderFunnel- 22 readers -
  • A day in the life of an optimization champion

    …, for instance, it becomes very difficult to test something more dramatic like a new value proposition or personalization experiences.” Despite the challenges, Sarah and Jose believe in conversion optimization. Of course, it’s a lot easier to sell the idea of CRO if there’s already a data-driven, testing culture within a company. Q: Was there a testing…

    WiderFunnel- 12 readers -
  • How to be a heavy hitter in enterprise e-commerce CRO

    … optimization in a team setting. The demands have shifted; the expectations are far greater. New tools are being created to solve new problems. So what does it take to own enterprise e-commerce CRO in 2016 compared to before? Make money during A/B tests While “always be testing” is a great mantra, I have to ask, “is you ‘always be banking?’” Most of us have…

    WiderFunnel- 18 readers -
  • How to A/B test for long-term success (don’t underestimate insights!)

    … and the ability to gain insights from the results. For more on proper Design of Experiments, you should read this post >> “Design your A/B tests to get consistently better results” We see Optimization Managers make the same mistakes over and over again, discounting the future for results today. If you overlook testing “down-time” (those…

    WiderFunnelin How To's- 18 readers -
  • How to interpret scrollmaps for A/B testing

    … doing or considering conversion optimization (and you should be), it’s a good idea to incorporate scrollmaps, clickmaps, and heatmaps into your analytics arsenal. Scrollmaps are particularly useful because where you’re testing is just as important as what you’re testing. (I’ll get into this more in a second). If you haven’t explored this aspect…

    WiderFunnelin How To's- 18 readers -
  • The high cost of conversion-before-education thinking

    … information at the right time. In the end, an ill-educated, misguided or unqualified prospect is a waste of your time, regardless of positive conversion rate percentages. Don’t simply guess at what information to present to your users and when – test it, instead. How does education fit into your optimization strategy? Have you tested providing your…

    WiderFunnel- 14 readers -
  • How to write a hypothesis

    … is necessary for your optimization team. If your tests are based on random ideas you googled or were suggested by a consultant, your testing process still has its training wheels on. Great hypotheses aren’t random. They’re based on rationale and aim for learning. Hypotheses should be based on themes and analysis that show potential conversion…

    WiderFunnelin How To's- 17 readers -
  • 5 business must-haves for successful conversion rate optimization

    …. The culture fit R-E-S-P-E-C-T data Data are everyone’s business. Forward-looking companies are integrating data into their day-to-day operations. They are placing data at the heart of almost all important decisions. – The Economist, “Fostering a data-driven culture” Avinash Kaushik coined the term HiPPO (highest-paid person’s opinion…

    WiderFunnel- 22 readers -
  • The top 8 marketing trends for 2016

    … created by the Global Optimization Group. 6. The conversion optimization tipping point When we first launched in 2007, we had to focus our energy on convincing companies of the value of conversion rate optimization (CRO). Almost 10 years later, there’s no more question of whether an optimization strategy is good for business. Now, the questions are about…

    WiderFunnelin Content- 30 readers -
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