Optimization Strategy

  • How pilot pesting can dramatically improve your user research

    …) an internal research design review and 2) participant pilot testing. During the design review, members from our research and strategy teams sit down as a group and spend time critically thinking about the research approach. This involves reviewing: Our high-level goals for what we are aiming to learn The tools we are going to use The tasks…

    WiderFunnelin How To's- 15 readers -
  • How to get evergreen results from your landing page optimization

    … testing, but landing page optimization is also intertwined with your personalization strategy. For many marketers, personalized landing pages are becoming more normal. And personalization opens the door to even more potential customer insights. Assuming you already have visitor segments, you should test the personalized experiences on your landing…

    WiderFunnelin Paid Search How To's- 12 readers -
  • “The more tests, the better!” and other A/B testing myths, debunked

    … company. Discover how to use A/B testing as part of your bigger marketing optimization strategy! * * This iframe contains the logic required to handle AJAX powered Gravity Forms. By entering your email, you’ll receive bi-weekly WiderFunnel Blog updates and other resources to help you become…

    WiderFunnel- 25 readers -
  • Your growth strategy and the true potential of A/B testing

    …: they think too small. Their testing strategy is hyper focused on increasing conversions. Your Analytics team can A/B test button colors and copy tweaks and design changes until they are blue in the face. But if that’s all your company is doing, you are missing out on the true potential of conversion optimization. Testing should not be a small piece…

    WiderFunnel- 22 readers -
  • A day in the life of an optimization champion

    …, Global Analytics and Ecommerce Conversion Lead at ASICS, and Sarah Breen, Global Ecommerce Product Lead at ASICS. ASICS, a global sporting goods retailer, is a giant company with multiple websites and marketing teams in multiple regions. For an organization like this, deciding to pursue conversion optimization (CRO) as a marketing strategy…

    WiderFunnel- 12 readers -
  • How to be a heavy hitter in enterprise e-commerce CRO

    … optimization in a team setting. The demands have shifted; the expectations are far greater. New tools are being created to solve new problems. So what does it take to own enterprise e-commerce CRO in 2016 compared to before? Make money during A/B tests While “always be testing” is a great mantra, I have to ask, “is you ‘always be banking?’” Most of us have…

    WiderFunnel- 18 readers -
  • How to A/B test for long-term success (don’t underestimate insights!)

    … is given to the young hot-shot on your team and you are left searching for a new gig. A sad turn of events, right? Many people would label this a familiar tale of poor management (and correctly so!). Yet, when it comes to conversion optimization, there are many companies making the same mistake. Optimizers are so often under pressure to satisfy…

    WiderFunnelin How To's- 16 readers -
  • How to interpret scrollmaps for A/B testing

    … doing or considering conversion optimization (and you should be), it’s a good idea to incorporate scrollmaps, clickmaps, and heatmaps into your analytics arsenal. Scrollmaps are particularly useful because where you’re testing is just as important as what you’re testing. (I’ll get into this more in a second). If you haven’t explored this aspect…

    WiderFunnelin How To's- 18 readers -
  • The high cost of conversion-before-education thinking

    … information at the right time. In the end, an ill-educated, misguided or unqualified prospect is a waste of your time, regardless of positive conversion rate percentages. Don’t simply guess at what information to present to your users and when – test it, instead. How does education fit into your optimization strategy? Have you tested providing your…

    WiderFunnel- 14 readers -
  • How to write a hypothesis

    … is necessary for your optimization team. If your tests are based on random ideas you googled or were suggested by a consultant, your testing process still has its training wheels on. Great hypotheses aren’t random. They’re based on rationale and aim for learning. Hypotheses should be based on themes and analysis that show potential conversion…

    WiderFunnelin How To's- 17 readers -
  • 5 business must-haves for successful conversion rate optimization

    … was a foreign concept. Today, “conversion optimization”, “CRO”, “growth hacking”, “lean enterprise”, “growth optimization”, and “optimization strategy” are all buzzwords in the marketing world. Most companies understand the importance of optimization (and the negative impact of missing this train). But, as one of WiderFunnel employee pointed out…

    WiderFunnel- 22 readers -
  • The top 8 marketing trends for 2016

    What should marketers be on top of this year? As in past years, I sat down with our strategy team and we compiled a list of marketing trends to look for this year. Below is WiderFunnel’s list of the top 8 marketing trends of 2016. One major theme is the establishment of testing as a widely accepted business practice.

    WiderFunnel- 30 readers -
  • 7 habits of highly effective CRO strategists

    …How are you going to improve your optimization strategy in 2016? It’s that time of year, again: a time for reflection and resolutions. As you look forward, you may be asking yourself… What worked this year? What needs improvement? How can I take my optimization strategy to the next level in the New Year? The WiderFunnel team answering your…

    WiderFunnel- 14 readers -
  • The best optimization process just got better

    …. We call it the Infinity Optimization Process. What is the Infinity Optimization Process? WiderFunnel’s Infinity Optimization Process™ The most advanced organizations view optimization as an ongoing strategy. It’s not a one-time project and it doesn’t have an end point where the company’s experiences are “optimized”. WiderFunnel’s Infinity…

    WiderFunnel- 20 readers -
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