Optimization Strategy

  • Your growth strategy and the true potential of A/B testing

    … and frameworks used by brands like HP, ASICS, and 1-800 Flowers. * * By entering your email, you’ll receive bi-weekly WiderFunnel Blog updates and other resources to help you become an optimization champion. So many marketers approach “conversion optimization” and “A/B testing” with the wrong goals…

    WiderFunnel- 10 readers -
  • A day in the life of an optimization champion

    …, for instance, it becomes very difficult to test something more dramatic like a new value proposition or personalization experiences.” Despite the challenges, Sarah and Jose believe in conversion optimization. Of course, it’s a lot easier to sell the idea of CRO if there’s already a data-driven, testing culture within a company. Q: Was there a testing…

    WiderFunnel- 6 readers -
  • How to be a heavy hitter in enterprise e-commerce CRO

    … optimization in a team setting. The demands have shifted; the expectations are far greater. New tools are being created to solve new problems. So what does it take to own enterprise e-commerce CRO in 2016 compared to before? Make money during A/B tests While “always be testing” is a great mantra, I have to ask, “is you ‘always be banking?’” Most of us have…

    WiderFunnel- 12 readers -
  • How to A/B test for long-term success (don’t underestimate insights!)

    … is given to the young hot-shot on your team and you are left searching for a new gig. A sad turn of events, right? Many people would label this a familiar tale of poor management (and correctly so!). Yet, when it comes to conversion optimization, there are many companies making the same mistake. Optimizers are so often under pressure to satisfy…

    WiderFunnelin How To's- 10 readers -
  • How to interpret scrollmaps for A/B testing

    … doing or considering conversion optimization (and you should be), it’s a good idea to incorporate scrollmaps, clickmaps, and heatmaps into your analytics arsenal. Scrollmaps are particularly useful because where you’re testing is just as important as what you’re testing. (I’ll get into this more in a second). If you haven’t explored this aspect…

    WiderFunnelin How To's- 11 readers -
  • The high cost of conversion-before-education thinking

    … information at the right time. In the end, an ill-educated, misguided or unqualified prospect is a waste of your time, regardless of positive conversion rate percentages. Don’t simply guess at what information to present to your users and when – test it, instead. How does education fit into your optimization strategy? Have you tested providing your…

    WiderFunnel- 8 readers -
  • How to write a hypothesis

    … is necessary for your optimization team. If your tests are based on random ideas you googled or were suggested by a consultant, your testing process still has its training wheels on. Great hypotheses aren’t random. They’re based on rationale and aim for learning. Hypotheses should be based on themes and analysis that show potential conversion…

    WiderFunnelin How To's- 14 readers -
  • 5 business must-haves for successful conversion rate optimization

    …. The culture fit R-E-S-P-E-C-T data Data are everyone’s business. Forward-looking companies are integrating data into their day-to-day operations. They are placing data at the heart of almost all important decisions. – The Economist, “Fostering a data-driven culture” Avinash Kaushik coined the term HiPPO (highest-paid person’s opinion…

    WiderFunnel- 18 readers -
  • The top 8 marketing trends for 2016

    … created by the Global Optimization Group. 6. The conversion optimization tipping point When we first launched in 2007, we had to focus our energy on convincing companies of the value of conversion rate optimization (CRO). Almost 10 years later, there’s no more question of whether an optimization strategy is good for business. Now, the questions are about…

    WiderFunnelin Content- 21 readers -
  • 7 habits of highly effective CRO strategists

    …How are you going to improve your optimization strategy in 2016? It’s that time of year, again: a time for reflection and resolutions. As you look forward, you may be asking yourself… What worked this year? What needs improvement? How can I take my optimization strategy to the next level in the New Year? The WiderFunnel team answering your…

    WiderFunnel- 9 readers -
  • The best optimization process just got better

    …. We call it the Infinity Optimization Process. What is the Infinity Optimization Process? WiderFunnel’s Infinity Optimization Process™ The most advanced organizations view optimization as an ongoing strategy. It’s not a one-time project and it doesn’t have an end point where the company’s experiences are “optimized”. WiderFunnel’s Infinity…

    WiderFunnel- 15 readers -
  • Do A/B test results fade over time? Surprising results from three years of data.

    … tickets and so on. DMV.org’s homepage. The thousands of pages of content customized for drivers in each state are fertile ground for a rapid testing optimization program. With WiderFunnel’s support, the company has built a world-class optimization program that has consistently lifted its revenue. In fact, for three years running, the program has…

    WiderFunnel- 14 readers -
  • A/B testing during the holidays: Risks and rewards

    … Are you considering running A/B tests this holiday season? Testing during the holidays may seem like a good idea — after all, the spike in traffic can help complete a test quickly — but it’s important to understand how the results might be skewed. Consumer behavior is different during the holidays: their sense of urgency is higher, or they may…

    WiderFunnel- 11 readers -
  • Research shows secrets of the top landing page optimizers

    … WiderFunnel has just released a new research report showing the habits of companies that get the best landing page optimization results. Download the Free Landing Page Optimization Research Report 2015For high traffic websites, LPO is often cited as the most profitable area to invest marketing funds. But which metrics should drive this type…

    Chris Goward/ WiderFunnel- 21 readers -
  • Adopt framework thinking to be a marketing optimization leader

    … than other optimization agencies. I was actually just asked that question again today. And, while there are many possible answers: great clients, amazing team, high-performance culture, awesome results, years of experience, deep test archives, etc, one aspect stands out. I made an important decision when we began as a purely Conversion Rate…

    Chris Goward/ WiderFunnel- 14 readers -
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