Optimization Strategy

  • Your frequently asked conversion optimization questions, answered!

    …, Nick So WebArts CEO, André Morys Conversionista! Chief Conversionista, John Ekman Hotjar Founder & CEO, David Darmanin Optimizely Strategy Consultant, Hudson Arnold Wilson Electronics Chief Marketing Officer, Jamie Elgie Now, without further introduction… Your conversion optimization questions Optimization Strategy What do you see…

    WiderFunnel- 16 readers -
  • How pilot pesting can dramatically improve your user research

    …Reading Time: 6 minutes Today, we are talking about user research, a critical component of any design toolkit. Quality user research allows you to generate deep, meaningful user insights. It’s a key component of WiderFunnel’s Explore phase, where it provides a powerful source of ideas that can be used to generate great experiment hypothesis…

    WiderFunnelin How To's- 17 readers -
  • How to get evergreen results from your landing page optimization

    …! But, there comes a time in every optimizer’s life, when they face the cruel reality of diminishing returns. You’ve tested your landing page hero image. You’ve tested your value proposition. You’ve tested your form placement. And now, you’ve hit a plateau. So, what next? What’s beyond the tips and guides? What is beyond the optimization basics? 1…

    WiderFunnelin Paid Search How To's- 14 readers -
  • “The more tests, the better!” and other A/B testing myths, debunked

    … company. Discover how to use A/B testing as part of your bigger marketing optimization strategy! * * This iframe contains the logic required to handle AJAX powered Gravity Forms. By entering your email, you’ll receive bi-weekly WiderFunnel Blog updates and other resources to help you become…

    WiderFunnel- 26 readers -
  • Your growth strategy and the true potential of A/B testing

    … to a specialist” became the main call-to-action on this page. Magento’s most valuable prospects value the opportunity to get more information from a specialist more than they value a free product demo. SaaS ‘best practices’ be damned. Optimization is a way of doing business. It’s a strategy for embedding a test-and-learn culture within every…

    WiderFunnel- 22 readers -
  • A day in the life of an optimization champion

    …, for instance, it becomes very difficult to test something more dramatic like a new value proposition or personalization experiences.” Despite the challenges, Sarah and Jose believe in conversion optimization. Of course, it’s a lot easier to sell the idea of CRO if there’s already a data-driven, testing culture within a company. Q: Was there a testing…

    WiderFunnel- 12 readers -
  • How to be a heavy hitter in enterprise e-commerce CRO

    … optimization in a team setting. The demands have shifted; the expectations are far greater. New tools are being created to solve new problems. So what does it take to own enterprise e-commerce CRO in 2016 compared to before? Make money during A/B tests While “always be testing” is a great mantra, I have to ask, “is you ‘always be banking?’” Most of us have…

    WiderFunnel- 18 readers -
  • How to A/B test for long-term success (don’t underestimate insights!)

    … is given to the young hot-shot on your team and you are left searching for a new gig. A sad turn of events, right? Many people would label this a familiar tale of poor management (and correctly so!). Yet, when it comes to conversion optimization, there are many companies making the same mistake. Optimizers are so often under pressure to satisfy…

    WiderFunnelin How To's- 18 readers -
  • How to interpret scrollmaps for A/B testing

    … doing or considering conversion optimization (and you should be), it’s a good idea to incorporate scrollmaps, clickmaps, and heatmaps into your analytics arsenal. Scrollmaps are particularly useful because where you’re testing is just as important as what you’re testing. (I’ll get into this more in a second). If you haven’t explored this aspect…

    WiderFunnelin How To's- 18 readers -
  • The high cost of conversion-before-education thinking

    … information at the right time. In the end, an ill-educated, misguided or unqualified prospect is a waste of your time, regardless of positive conversion rate percentages. Don’t simply guess at what information to present to your users and when – test it, instead. How does education fit into your optimization strategy? Have you tested providing your…

    WiderFunnel- 14 readers -
  • How to write a hypothesis

    The potential for your marketing improvement depends on the strength of your testing hypotheses. But where are you getting your test ideas from? Have you been scouring competitor sites, or perhaps pulling from previous designs on your site? The web is full of ideas and you’re full of ideas – there is no shortage of inspiration, that’s for sure.

    WiderFunnel- 17 readers -
  • 5 business must-haves for successful conversion rate optimization

    … was a foreign concept. Today, “conversion optimization”, “CRO”, “growth hacking”, “lean enterprise”, “growth optimization”, and “optimization strategy” are all buzzwords in the marketing world. Most companies understand the importance of optimization (and the negative impact of missing this train). But, as one of WiderFunnel employee pointed out…

    WiderFunnel- 22 readers -
  • The top 8 marketing trends for 2016

    What should marketers be on top of this year? As in past years, I sat down with our strategy team and we compiled a list of marketing trends to look for this year. Below is WiderFunnel’s list of the top 8 marketing trends of 2016. One major theme is the establishment of testing as a widely accepted business practice.

    WiderFunnel- 30 readers -