Optimization & Pricing

  • Did Facebook Remove the Cost-Per-Click Option from Power Editor?

    Facebook giveth, and Facebook taketh away? Some advertisers, including Swedish ad agency Limebound, are reporting that the cost-per-click option has been removed from the “Optimization & Pricing” tab in Power Editor. Limebound reported in a blog post that the CPM (cost per thousand impressions) and optimized CPM o ...

    David Cohen/ AllFacebook- 11 readers -
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