Optimize

  • 10 Keys to Optimizing a Knowledge-Base Article

    … to the information they’re trying to find or learn more about. Creating a killer knowledge base might not be sexy, but it will go a long way towards helping your paying customers get the most from your product. And the more value you can give your customers, the more likely they’ll become return customers. Colin Newcomer, HeroThemes Colin Newcomer has put…

    Douglas Karr/ Marketing Technology Blog- 30 readers -
  • Flagging Whitelisted or Blacklisted Traffic Source Variables in Tracker

    … Thrive tracks the performance of custom variables such as keywords, geo-targets, site IDs, publishers, demographics, and much more from your traffic sources, but when you do something with those custom variables on those traffic source, such as blacklisting a particular underperforming keyword or increasing the bid of a well-performing geo target…

    Tom Fang/ iPyxel Creations- 18 readers -
  • 8 Unmissable VidCon 2016 Industry Track Seminars Video Marketers Must Catch

    … The online video industry is evolving at such a rate that technologies and platforms that were new last year have become the industry standards in 2016. So, for brands, online video professionals, publishers, marketers, and advertisers, attendance of the VidCon 2016 Industry Track is an absolute must! As mobile viewership and online video…

    ReelSEOin Facebook YouTube- 24 readers -
  • 8 Unmissable VidCon 2016 Industry Track Seminars Video Marketers Must Catch

    … active and attractive place for their fans to engage. Seminar Details: Room 304 CD, June 23, 2016, 11:30 – 12:00pm #3 Hacking Metadata – Tips and Tricks to Optimize Videos on YouTube, Facebook, and More Improving one’s metadata and organic growth strategies are at the top of the concerns marketers face when making decisions in social media. It’s…

    ReelSEOin Facebook YouTube- 21 readers -
  • 7 Expert Tips: How to Get YouTube to Recommend Your Video

    … Facts” “Frederator” “Tooned Up” “Cartoon”). #5 Interlink Videos via Annotations, Playlists A fifth way we utilize the tools available to us to dominate the suggested videos algorithm is through interlinking of our videos in annotations, InVideo programming, playlists, links in descriptions and commenting on older videos with links to our newer videos…

    ReelSEOin Social SEO How To's YouTube- 25 readers -
  • 5 Ways to Hack the YouTube Description Box for Better Rankings

    … a meaty product. Descriptions should be optimized for search so be sure to place your main keywords in the description box at 1-2% saturation. You can also use related keywords in the description to try and rank for more terms. Sometimes we’ll even use transcriptions of the videos in the description box (we often transcribe our videos for use…

    ReelSEOin Social SEO YouTube- 18 readers -
  • BuzzFeed Video Titles Deep-Dive: Facebook Vs. YouTube

    … If you want to really grab viewers’ attention, you’re going to need the right title for your video. A compelling title can entice a viewer to click on your video, and also invite them to click on others on your page or channel. We already know the importance of using the right keywords, and crafting them into a phrase that snappily sums up your…

    Andy Smith/ ReelSEOin Social SEO Facebook YouTube- 31 readers -
  • 8 Essential Ways to Keep Your Video Content Relevant

    … or descriptive words that will entice your target audience to click. Here are some popular words you can include in your video titles to boost interest. Can you rewrite any of your titles to include these?: #2 Review and Update Your Video Descriptions YouTube allows up to 5,000 characters, or roughly 800 words, for a video description, so make sure you…

    ReelSEOin Social SEO Content YouTube- 24 readers -
  • JJ Watt and Gatorade Teach Us a Lesson in Video Marketing

    … to consume and share. #4 Optimize Custom Video Thumbnails One complaint I could lodge about this campaign is the thumbnails. Gatorade certainly could have spent more time selecting and improving what was showing. On one hand, the natural screenshots do lend some viral credibility to the campaign. As we’ve mentioned before, an overdone thumbnail reeks…

    Andy Smith/ ReelSEO- 32 readers -
  • Top 9 Things I Learned From the Industry Track at VidCon 2015

    … to optimize your content and your site for the human experience, and not the machines. #9 If you are working with an influencer on an ad campaign, trust them and stay out of their way. You should know them and their content enough to give them creative freedom with their promotion of your product or you shouldn’t be working with them. EXTRAS…

    Andy Smith/ ReelSEOin Facebook YouTube- 32 readers -
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