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One of the reasons why A/B testing is so important is because it allows you to assume more control over the experience you create for your users. Additionally, instead of going through different versions of your website until you stumble upon one that works, you can achieve measurable results. However, A/B testing is not always completely accurate.
… When designing a website for your business, do you focus on the user experience or designing your site purely for aesthetics? Although creating an eye-catching and attractive website is important, the way your website shows on search engines and in front of users is just as crucial. In addition to these elements, you need to think about search…
… The art of search engine optimisation (SEO) isn’t a “set and forget” marketing tactic. This means that you cannot simply hire an SEO expert to optimise your website, then sit back kick your feet up and expect the magic to happen. Search engines are too dynamic for this and the content, algorithms, and best online marketing practices…