Optimizely

  • 11 ways to stop FOOC’ing your A/B tests

    … testing tools are inherently susceptible to FOOC. “Client-side” means that the changes in your test are being applied as your web page loads, through a tag on your website. This is how the most popular tools on the market do it. A diagram showing how Optimizely’s snippet works. Source: Optimizely The client-side nature of these tools is what makes…

    WiderFunnel- 27 readers -
  • Goodbye, t-test: new stats models for A/B testing boost accuracy, effectiveness

    …-test. A few minutes into an a/b test and we’ve already got a “winner”… right. Optimizely took the first step earlier this year in revolutionizing how a/b test results are calculated. Fortunately, there are now solutions. Optimizely and VWO have both developed new models for analyzing A/B testing and conversion results that can help businesses keep up…

    WiderFunnel- 27 readers -
  • Four overlooked B2B marketing ideas you can use now

    … offering around every corner. If you don’t know where to start, here are a few names to get you started: Lattice Engines, Leadspace, 6sense and Growth Intelligence (I love the premise of their “backtest” offer). 4. Website personalization Your website is the one place you can be nearly certain serious prospects will eventually visit, and the one place…

    Eric Wittlake/ {grow}in Social Facebook- 30 readers -
  • Integrate Google Adwords and Salesforce with Bizible Analytics

    … – Online marketing is becoming more complex and fragmented. Build actionable stock reports, plus nearly unlimited custom reports to fit your business. Multiple Integrations – From Salesforce instant updates to marketing automation, content management systems and even Optimizely for A/B Testing. 60% of Bizible customers also use Marketo, Hubspot, Act-On, or Eloqua. Bizible also has one-click installations with WordPress, Joomla, or Drupal. You can find Bizible in the Saleforce AppExchange. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 17 readers -
  • Blogging for Profit? 5 Sure-Fire Ways Tools Will Help

    … to monitor conversions and work on ways to improve those conversion rates over time. When someone comes to your website to read a blog post, it is highly likely that they will never come back to your website again. [Tweet "70% of website visitors will never come back", Syed Balkhi, OptinMonster] One way of encouraging people to come back is to get…

    Ian Cleary/ RazorSocialin EMail- 20 readers -
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