• 11 ways to stop FOOC’ing your A/B tests

    … Work long enough in Conversion Optimization and you will hear this phrase: “We tried [insert popular a/b testing tool], but there was a latency issue so we stopped testing.” In 95% of cases, by “latency issue” they’re referring to the noticeable flicker or flash of the original version of a website before test changes are seen. It even has…

    WiderFunnel- 16 readers -
  • Goodbye, t-test: new stats models for A/B testing boost accuracy, effectiveness

    … The t-test has served as a workhorse for conversion optimization teams for many years — though there’s always been confusion about what the results really mean. This statistical method that has driven A/B testing analyses has served us well, but it’s clear that the t-test is now outdated. With websites receiving and harvesting data constantly…

    WiderFunnel- 15 readers -
  • Four overlooked B2B marketing ideas you can use now

    … their own account based advertising programs as well. And don’t overlook the potential of social advertising to reach specific companies cost effectively. 2. Social media advertising Ok, I’ll say it: Facebook Advertising! Too many B2B marketers are still avoiding Facebook. It still has the stigma of a personal and consumer channel. And while few…

    Eric Wittlake/ {grow}in Social Facebook- 16 readers -
  • Integrate Google Adwords and Salesforce with Bizible Analytics

    … – Online marketing is becoming more complex and fragmented. Build actionable stock reports, plus nearly unlimited custom reports to fit your business. Multiple Integrations – From Salesforce instant updates to marketing automation, content management systems and even Optimizely for A/B Testing. 60% of Bizible customers also use Marketo, Hubspot, Act-On, or Eloqua. Bizible also has one-click installations with WordPress, Joomla, or Drupal. You can find Bizible in the Saleforce AppExchange. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 10 readers -
  • Blogging for Profit? 5 Sure-Fire Ways Tools Will Help

    … opt-ins and sales pages to improve conversions. Split testing is not difficult to set up but, a lot of the time, it ends up way down on your list of priorities because there are so many other tasks to be getting on with. This is why you need to find a tool that makes split testing really easy. An example tool that you can use is Optimizely. Using…

    Ian Cleary/ RazorSocialin EMail- 15 readers -
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