Optimizely

  • 11 ways to stop FOOC’ing your A/B tests

    … testing tools are inherently susceptible to FOOC. “Client-side” means that the changes in your test are being applied as your web page loads, through a tag on your website. This is how the most popular tools on the market do it. A diagram showing how Optimizely’s snippet works. Source: Optimizely The client-side nature of these tools is what makes…

    WiderFunnel- 29 readers -
  • Goodbye, t-test: new stats models for A/B testing boost accuracy, effectiveness

    …-test. A few minutes into an a/b test and we’ve already got a “winner”… right. Optimizely took the first step earlier this year in revolutionizing how a/b test results are calculated. Fortunately, there are now solutions. Optimizely and VWO have both developed new models for analyzing A/B testing and conversion results that can help businesses keep up…

    WiderFunnel- 29 readers -
  • Four overlooked B2B marketing ideas you can use now

    …, marketing technology is making site personalization far more accessible than it has been before. With Optimizely’s recent release of Optimizely Personalization, you can plug a simple interface for personalization into a wide range of data sources, including Demandbase (great for B2B), Lytics (a great platform for capturing and managing your own data…

    Eric Wittlake/ {grow}in Social Facebook- 30 readers -
  • Blogging for Profit? 5 Sure-Fire Ways Tools Will Help

    … automation to a new level, far beyond what email marketing tools can support. Tools such as Infusionsoft, Ontraport and HubSpot allow you to automate a lot of your communication with your subscribers, and then they track activity so can automatically pick out the most likely buyers of your product/service from your email list. We currently use…

    Ian Cleary/ RazorSocialin EMail- 20 readers -
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