Optimizely

  • 11 ways to stop FOOC’ing your A/B tests

    … testing tools are inherently susceptible to FOOC. “Client-side” means that the changes in your test are being applied as your web page loads, through a tag on your website. This is how the most popular tools on the market do it. A diagram showing how Optimizely’s snippet works. Source: Optimizely The client-side nature of these tools is what makes…

    WiderFunnel- 18 readers -
  • Goodbye, t-test: new stats models for A/B testing boost accuracy, effectiveness

    … The t-test has served as a workhorse for conversion optimization teams for many years — though there’s always been confusion about what the results really mean. This statistical method that has driven A/B testing analyses has served us well, but it’s clear that the t-test is now outdated. With websites receiving and harvesting data constantly…

    WiderFunnel- 20 readers -
  • Four overlooked B2B marketing ideas you can use now

    …, marketing technology is making site personalization far more accessible than it has been before. With Optimizely’s recent release of Optimizely Personalization, you can plug a simple interface for personalization into a wide range of data sources, including Demandbase (great for B2B), Lytics (a great platform for capturing and managing your own data…

    Eric Wittlake/ {grow}in Social Facebook- 19 readers -
  • Integrate Google Adwords and Salesforce with Bizible Analytics

    … – Online marketing is becoming more complex and fragmented. Build actionable stock reports, plus nearly unlimited custom reports to fit your business. Multiple Integrations – From Salesforce instant updates to marketing automation, content management systems and even Optimizely for A/B Testing. 60% of Bizible customers also use Marketo, Hubspot, Act-On, or Eloqua. Bizible also has one-click installations with WordPress, Joomla, or Drupal. You can find Bizible in the Saleforce AppExchange. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 11 readers -
  • Blogging for Profit? 5 Sure-Fire Ways Tools Will Help

    … to monitor conversions and work on ways to improve those conversion rates over time. When someone comes to your website to read a blog post, it is highly likely that they will never come back to your website again. [Tweet "70% of website visitors will never come back", Syed Balkhi, OptinMonster] One way of encouraging people to come back is to get…

    Ian Cleary/ RazorSocialin EMail- 15 readers -
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