Optimizely

  • 11 ways to stop FOOC’ing your A/B tests

    … testing tools are inherently susceptible to FOOC. “Client-side” means that the changes in your test are being applied as your web page loads, through a tag on your website. This is how the most popular tools on the market do it. A diagram showing how Optimizely’s snippet works. Source: Optimizely The client-side nature of these tools is what makes…

    WiderFunnel- 20 readers -
  • Goodbye, t-test: new stats models for A/B testing boost accuracy, effectiveness

    … The t-test has served as a workhorse for conversion optimization teams for many years — though there’s always been confusion about what the results really mean. This statistical method that has driven A/B testing analyses has served us well, but it’s clear that the t-test is now outdated. With websites receiving and harvesting data constantly…

    WiderFunnel- 22 readers -
  • Four overlooked B2B marketing ideas you can use now

    … By Eric Wittlake, {grow} Contributing Columnist Many of us are faced with a dizzying array of new marketing technologies and tactics competing for a slice of our time and budget. So what new B2B marketing ideas should you focus on next? Here are four gems you might have overlooked. In my experience, these are not yet widely used technologies…

    Eric Wittlake/ {grow}in Social Facebook- 23 readers -
  • Integrate Google Adwords and Salesforce with Bizible Analytics

    … – Online marketing is becoming more complex and fragmented. Build actionable stock reports, plus nearly unlimited custom reports to fit your business. Multiple Integrations – From Salesforce instant updates to marketing automation, content management systems and even Optimizely for A/B Testing. 60% of Bizible customers also use Marketo, Hubspot, Act-On, or Eloqua. Bizible also has one-click installations with WordPress, Joomla, or Drupal. You can find Bizible in the Saleforce AppExchange. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 13 readers -
  • Blogging for Profit? 5 Sure-Fire Ways Tools Will Help

    … opt-ins and sales pages to improve conversions. Split testing is not difficult to set up but, a lot of the time, it ends up way down on your list of priorities because there are so many other tasks to be getting on with. This is why you need to find a tool that makes split testing really easy. An example tool that you can use is Optimizely. Using…

    Ian Cleary/ RazorSocialin EMail- 18 readers -
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