Optimizely

  • 11 ways to stop FOOC’ing your A/B tests

    … testing tools are inherently susceptible to FOOC. “Client-side” means that the changes in your test are being applied as your web page loads, through a tag on your website. This is how the most popular tools on the market do it. A diagram showing how Optimizely’s snippet works. Source: Optimizely The client-side nature of these tools is what makes…

    WiderFunnel- 23 readers -
  • Goodbye, t-test: new stats models for A/B testing boost accuracy, effectiveness

    …-test. A few minutes into an a/b test and we’ve already got a “winner”… right. Optimizely took the first step earlier this year in revolutionizing how a/b test results are calculated. Fortunately, there are now solutions. Optimizely and VWO have both developed new models for analyzing A/B testing and conversion results that can help businesses keep up…

    WiderFunnel- 27 readers -
  • Four overlooked B2B marketing ideas you can use now

    …, marketing technology is making site personalization far more accessible than it has been before. With Optimizely’s recent release of Optimizely Personalization, you can plug a simple interface for personalization into a wide range of data sources, including Demandbase (great for B2B), Lytics (a great platform for capturing and managing your own data…

    Eric Wittlake/ {grow}in Social Facebook- 25 readers -
  • Integrate Google Adwords and Salesforce with Bizible Analytics

    … – Online marketing is becoming more complex and fragmented. Build actionable stock reports, plus nearly unlimited custom reports to fit your business. Multiple Integrations – From Salesforce instant updates to marketing automation, content management systems and even Optimizely for A/B Testing. 60% of Bizible customers also use Marketo, Hubspot, Act-On, or Eloqua. Bizible also has one-click installations with WordPress, Joomla, or Drupal. You can find Bizible in the Saleforce AppExchange. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 16 readers -
  • Blogging for Profit? 5 Sure-Fire Ways Tools Will Help

    … opt-ins and sales pages to improve conversions. Split testing is not difficult to set up but, a lot of the time, it ends up way down on your list of priorities because there are so many other tasks to be getting on with. This is why you need to find a tool that makes split testing really easy. An example tool that you can use is Optimizely. Using…

    Ian Cleary/ RazorSocialin EMail- 19 readers -
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