• The Customer Journey and Optimove Retention Automation

    … One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer…

    Douglas Karr/ Marketing Technology Blog- 38 readers -
  • Report: Mobile Gamers Spend Money Faster Than Web Gamers

    … days (with a median of eight days), while the average time to the first conversion for Web players is 52 days (with a median of 21 days). Mobile gamers were also shown to play games more often, with 1.6 times more ‘game play days’ than Web players. To be specific, mobile players will play a social casino game every 4.2 days, on average, while Web…

    AllTwitter- 7 readers -
  • Infographic: Real-Money Gamers Prefer the Web to Mobile

    … Retention automation platform Optimove has conducted research into the differences between Web and mobile players in the space of real-money gaming. Its research was based on data from a dozen online gaming operators (equalling 1.25 million players) over a 12-month period of time, ending in December 2014. The company determined that while…

    Inside Facebook- 12 readers -
  • Optimove Adds Real-Time Capabilities to Mobile Marketing Platform

    … shopping category (say, Clothing or Electronics), the merchant could trigger a message encouraging them to increase their spending to $100 to unlock a free shipping (or similar) discount. As another example, when a mobile game player loses the same level multiple times in a row, the developer could deliver a message offering free additional lives…

    Inside Facebookin Mobile- 16 readers -
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