Optimove

  • The Customer Journey and Optimove Retention Automation

    … growing its presence in the United States with the recent relocation of co-founder and CEO Pini Yakuel to the New York office. The company has already won US customers in verticals such as e-retail (LuckyVitamin, eBags, Freshly.com), social gaming (Zynga, Scopely, Caesar’s Interactive Entertainment), sports betting (BetAmerica) and digital services (Outbrain, Gett). © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 43 readers -
  • Report: Mobile Gamers Spend Money Faster Than Web Gamers

    … Retention automation platform Optimove has released new data detailing the habits of social casino game players across the Web and mobile devices. Optimove found that players prefer to play on just one platform, with 96 percent of social casino gamers playing games on a single platform (either the Web or mobile) and only four percent playing…

    AllTwitter- 10 readers -
  • Infographic: Real-Money Gamers Prefer the Web to Mobile

    … Retention automation platform Optimove has conducted research into the differences between Web and mobile players in the space of real-money gaming. Its research was based on data from a dozen online gaming operators (equalling 1.25 million players) over a 12-month period of time, ending in December 2014. The company determined that while…

    Inside Facebook- 13 readers -
  • Optimove Adds Real-Time Capabilities to Mobile Marketing Platform

    … shopping category (say, Clothing or Electronics), the merchant could trigger a message encouraging them to increase their spending to $100 to unlock a free shipping (or similar) discount. As another example, when a mobile game player loses the same level multiple times in a row, the developer could deliver a message offering free additional lives…

    Inside Facebookin Mobile- 18 readers -
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