Optimove

  • The Customer Journey and Optimove Retention Automation

    … One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer…

    Douglas Karr/ Marketing Technology Blog- 66 readers -
  • Report: Mobile Gamers Spend Money Faster Than Web Gamers

    … Retention automation platform Optimove has released new data detailing the habits of social casino game players across the Web and mobile devices. Optimove found that players prefer to play on just one platform, with 96 percent of social casino gamers playing games on a single platform (either the Web or mobile) and only four percent playing…

    AllTwitter- 12 readers -
  • Infographic: Real-Money Gamers Prefer the Web to Mobile

    … Retention automation platform Optimove has conducted research into the differences between Web and mobile players in the space of real-money gaming. Its research was based on data from a dozen online gaming operators (equalling 1.25 million players) over a 12-month period of time, ending in December 2014. The company determined that while…

    Inside Facebook- 13 readers -
  • Optimove Adds Real-Time Capabilities to Mobile Marketing Platform

    … if the player is willing to invite their friends to download the app. Each message can be personalized to the individual user, based on their specific purchase history, predicted future value, risk of churn and more. Optimove CEO Pini Yakuel said in a statement: One of the holy grails of personalization is the ability to implement real-time, data…

    Inside Facebookin Mobile- 18 readers -
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