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Discounts! Discounts! Discounts! Biggest Reason! There has been a study done by Bluehornet Report on which was the most important reason for signing up to receive emails from companies seeking your business: To receive discounts in 2012 72%; in 2013 83.5% To get products/services updates in 2012 9.1%; in 2013 6.4% If they loved the brand in 2012 8.2%; in 2013 7.