Oracle

Oracle Corporation is an American multinational computer technology corporation headquartered in Redwood City, California, United States. The company specializes in developing and marketing computer hardware systems and enterprise software products – particularly its own brands of database management systems. Oracle is the second-largest software maker by revenue, after Microsoft.The company also builds tools for database development and systems of middle-tier software, enterprise resource planning (ERP) software, customer relationship management (CRM) software and supply chain management (SCM) software.Larry Ellison, a co-founder of Oracle, has served as Oracle's CEO throughout its history.
Posts about Oracle
  • [Case Study] How Lenovo Boosted Engagement with Movable Ink’s Signals

    … with the appropriate products, so there was no need alter the rest of the content of the newsletter. In addition to the newsletter customers knew and loved, they could now easily shop a product they had recently browsed. The seemingly small change made a world of difference: the campaign drove record engagement and 17x higher click-through rates. Want to see the campaign for yourself? Download the case study now. …

    Movable Ink Blog- 29 readers -
  • Street Culture: A New Way to Keep Score at CrowdOptic

    … doesn’t subscribe to those methods now, it’s not like his team is running around the country with no understanding of the way business works. “Just don’t sue each other,” he says. “Don’t sue your co-founders. I think there is a really human and elegant way to do business.” It’s a new way to keep score. It’s not just about the size or the scope of the company, success is also about the cohesiveness and longevity of a team, and how they treat other people. April Nowicki is a contributor at Street Fight. …

    Street Fight- 23 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    … When digital ad measurement company Moat was acquired by Oracle in April, everyone in adtech started to see clearly a change that was happening. “OK, this market is now starting to move,” says Neil Sweeney, founder and CEO of beacon network company Freckle IoT, in an interview with Street Fight. “Everyone is realizing they need measurement…

    Street Fightin Google Facebook- 26 readers -
  • Success Stories From Twitter’s Front Lines

    … Twitter has had an extraordinary year by any measure. Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. Twitter’s open nature lends itself to this approach. As Insightpool CEO Devon Wijesinghe put it recently: Twitter plays an influential role…

    AllTwitterin Twitter- 37 readers -
  • Oracle buys Dyn just weeks after huge attack

    … Oracle has signed a deal to buy DNS services provider Dyn for an undisclosed amount probably in the nine-figure range. The software giant said it plans to integrate Dyn’s services into its existing cloud computing platform. For the moment, existing Dyn customers are unaffected. Dyn provides distributed DNS resolution services mainly…

    Kevin Murphy/ DomainIncite- 17 readers -
  • LBMA Podcast: UberMedia, JC Penney, L’Oreal, and Localz

    … LBMA Podcast: UberMedia, JC Penney, L’Oreal, and Localz July 22, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: UberMedia, Pokemon Go, Yahoo! Japan + AdMax, Peerless-AV + Volta, NEC’s Neoface, SenionLab, JCPenney, PlaceIQ + Oracle, L’Oreal, IKEA Canada. Plus new research from Localz. …

    Asif Khan/ Street Fight- 10 readers -
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