Oracle Marketing Cloud

  • Using Live Data in Email: Watch the Webinar

    … Marketing Cloud to offer tips and inspiration on how to incorporate live data into campaigns to increase relevancy and engagement. Movable Ink and Oracle also answered questions about real-time marketing from the audience, and guest speakers from Lenovo talked about how they’ve used live data in their email campaigns and the results they saw. Watch…

    Movable Ink Blogin EMail- 8 readers -
  • Live Data: Leveraging an Open Platform to Create Amazing Email Experiences

    … Live data is changing the way marketers engage with customers. The batch and blast, billboard style of reaching your audience is being replaced with highly personalized, relevant experiences. By pulling live data into emails, marketers are creating personalized, in-the-moment messaging that provides value and drives action. Marketers can…

    Movable Ink Blogin EMail- 15 readers -
  • Right Time, Real Time Selling

    … Eloqua, which is now part of the Oracle Marketing Cloud. Please note that Mark Organ is the founder of Eloqua and he once told me he went 9 months without making payroll and no one left the company. Wow! Use the web and technology to automate the “black art” of the top of the funnel — lead development. One thing I’ve always preached to my clients…

    Jeff Ogden/ Fearless Competitorin EMail- 12 readers -
  • Mintigo: Predictive Lead Scoring for the Enterprise

    … scoring models that leverage the power of predictive analytics and big data to help you find your buyers faster. No more guessing. Mintigo has been the driver of a whole new approach in our lead generation efforts. Heather Adams,Marketing Manager at netFactor Mintigo Predictive Lead Scoring enables enterprise marketers to add the power…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Please Stop Worshiping Originality

    THE SHOW Many businesses these days spend hours in meeting rooms trying to figure out what the next big thing will be and how they can harness its power. But being the first or the most original isn't as important as doing whatever you do with conviction, and doing it well. Steve Jobs wasn't the first to come up with a smartphone or a tablet, but he flawlessly executed their ...

    Jay Baer/ Convince and Convert- 4 readers -
  • Oracle Pools Its Acquisitions, Enters The Marketing Cloud Arena

    … Oracle has launched the Oracle Marketing Cloud, a platform combines the capabilities of its acquisitions such as Eloqua, BlueKai, Compendium and Responsys along with Oracle's Social Cloud. Now GM of the Oracle Marketing Cloud, Kevin Akeroyd said in the announcement that the new platform offers "a unified Modern Marketing platform…

    Ginny Marvin/ Marketing Land- 10 readers -