Oracle Marketing Cloud

  • Using Live Data in Email: Watch the Webinar

    … 77% of marketers think real-time marketing is an important component of their strategies, and 80% think real-time email is highly important, according to Adobe. But for many, the question is how to use the live data that powers real-time marketing to create meaningful messages for customers. We recently co-hosted a webinar with Oracle…

    Movable Ink Blogin EMail- 10 readers -
  • Live Data: Leveraging an Open Platform to Create Amazing Email Experiences

    … incorporate real-time data with live social feeds and API integrations, and target content based on consumer data and open-time context. We’ve teamed up with Oracle Marketing Cloud to bring you a new lookbook, Live Data in Email: The Lookbook. In it, you’ll find five beautiful email examples that use live data to engage and convert with up…

    Movable Ink Blogin EMail- 15 readers -
  • Right Time, Real Time Selling

    … Eloqua, which is now part of the Oracle Marketing Cloud. Please note that Mark Organ is the founder of Eloqua and he once told me he went 9 months without making payroll and no one left the company. Wow! Use the web and technology to automate the “black art” of the top of the funnel — lead development. One thing I’ve always preached to my clients…

    Jeff Ogden/ Fearless Competitorin EMail- 13 readers -
  • Mintigo: Predictive Lead Scoring for the Enterprise

    … that enters your funnel in your Marketing and Sales systems such as Eloqua, Marketo and Salesforce.com. This has direct impact on your revenue—Now you know which leads to send directly to Sales and which ones to keep nurturing. Mintigo Integrates Natively with the Oracle Marketing Cloud Mintigo helps marketers find buyers faster using predictive…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Please Stop Worshiping Originality

    THE SHOW Many businesses these days spend hours in meeting rooms trying to figure out what the next big thing will be and how they can harness its power. But being the first or the most original isn't as important as doing whatever you do with conviction, and doing it well. Steve Jobs wasn't the first to come up with a smartphone or a tablet, but he flawlessly executed their ...

    Jay Baer/ Convince and Convert- 4 readers -
  • Oracle Pools Its Acquisitions, Enters The Marketing Cloud Arena

    … Oracle has launched the Oracle Marketing Cloud, a platform combines the capabilities of its acquisitions such as Eloqua, BlueKai, Compendium and Responsys along with Oracle's Social Cloud. Now GM of the Oracle Marketing Cloud, Kevin Akeroyd said in the announcement that the new platform offers "a unified Modern Marketing platform…

    Ginny Marvin/ Marketing Land- 10 readers -