Oreo

Oreo is a sandwich cookie consisting of two chocolate disks with a sweet cream filling in between. The version currently sold in the United States is made by the Nabisco division of Mondelēz International. Oreo has become the best selling cookie in the United States since its introduction in 1912.
Posts about Oreo
  • Is Toxic Social Media Destroying Your Brand?

    … positions in Chicago, we’re committed to treating all impacted employees fairly through this difficult time.” Explain: Where are those employees now? Did you relocate them? Give them a generous severance package? Help them find new jobs? Find them new positions within the Chicago plant? Highlight all of the positives. Use the press and bloggers…

    AllTwitterin Social Facebook Twitter- 22 readers -
  • The Fusion of Social and Programmatic

    … the possibilities had the Oreo brand leveraged the opportunity to execute this exact message across all of its social platforms. With this clear opportunity available through automated social ad buying across platforms, many brands are starting to look for the capability to execute both opportunities in one buy. In using data to programmatically…

    AllFacebookin Social Display Facebook Twitter- 19 readers -
  • Big Data is Pushing Marketing into Real-Time

    … Marketers have always sought to reach their customers at just the right moment – and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking. Big Data is now making marketing even faster, more responsive, and more personal than ever before…

    Marketing Technology Blogin Twitter- 19 readers -
  • Starbucks Tops Facebook in Micro-Influencer Engagement (Report)

    … Bull Walmart Visa Playstation Dove Southwest Airlines Oreo Heineken McDonald’s Dodge Intel Disney BMW Bud Light MasterCard Mavrck co-founder and CEO Lyle Stevens said in a release introducing Fan Grader: In today’s age of the consumer, the most valuable asset a brand has is its existing customer base, but not all customers are created equal…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
  • Which Brands Create the Most Contagious Content on Social?

    … As a marketer, producing consistent viral content, is a sort of holy grail that many strive for. However, creating viral content is complex and often expensive. So instead of chasing a dream, it may be better to apply real insights in your content creation. To that end, digital marketing agency DigitasLBi and author Jonah Berger teamed up…

    AllFacebookin Social Content- 13 readers -
  • The 5 Best LGBT Pride-Inspired Ads

    … customers to “share what makes you colorful” via social media. Glaad, an organization that fights for fair LGBTQ representation in the media, even backed the campaign by posting a collection of their favorite #LuckyToBe moments: Let’s pause for a collective, “Awww.” 5. Oreo There are few companies that are better known for their marketing than Oreo…

    Jillian Richardson/ The Content Strategist- 16 readers -
  • What Did the Super Bowl Teach Us About Brand Influence?

    … utilize in their future social media marketing strategies. For a start, even if they were not official advertisers, brands were able to craft content relevant to the Super Bowl that resonated across social media channels (perhaps trying to replicate the success of Oreo in the recent past). Some content strategies were simple, such as Verizon Wireless…

    AllTwitterin Social- 16 readers -
  • How The Lad Bible blurs editorial and advertising

    … Authority has begun acting against publishers with lazy disclosure standards. Last November, it banned YouTube videos from “Dan and Phil” for failing to disclose they had been sponsored by Oreo. The Committees of Advertising Practice (CAP) write and maintain the UK Advertising Codes, which are administered by the ASA. “It’s recommended that paid…

    Chris Smith/ Digidayin Twitter How To's- 23 readers -
  • 26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story)

    … against? (Example: the Dove Campaign for Real Beauty) 4. Tap into consumer rituals: How does your brand fit into your consumers' existing rituals? What emotional transformation do they go through during those rituals? How can your brand become a believable part of these rituals and help in the transformation? (Example: the way people eat Oreo cookies…

    MarketingProfs- 18 readers -
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