Oreo

Oreo is a sandwich cookie consisting of two chocolate disks with a sweet cream filling in between. The version currently sold in the United States is made by the Nabisco division of Mondelēz International. Oreo has become the best selling cookie in the United States since its introduction in 1912.
Posts about Oreo
  • Is Toxic Social Media Destroying Your Brand?

    … advertising company has completely lost control of your brand image. For some companies, this means trouble. Others are gloriously basking in the glow of social media success. Here are examples–and what you can do to avoid (or mitigate) a disaster. Social media gone horribly wrong Oh, Oreo. Americans have loved your cookies for 100 years. We ate…

    AllTwitterin Social Facebook Twitter- 15 readers -
  • The Fusion of Social and Programmatic

    … the possibilities had the Oreo brand leveraged the opportunity to execute this exact message across all of its social platforms. With this clear opportunity available through automated social ad buying across platforms, many brands are starting to look for the capability to execute both opportunities in one buy. In using data to programmatically…

    AllFacebookin Social Display Facebook Twitter- 15 readers -
  • Big Data is Pushing Marketing into Real-Time

    … and location of the target recipient. It’s often personalized as well. During the 2013 Super Bowl, when the power went out, Oreo pushed an ad out in a matter of minutes which said “You can still dunk in the dark.” That is just one fun example. More powerfully, Target can use buying habits to detect life changes and offer relevant product…

    Marketing Technology Blogin Twitter- 17 readers -
  • Starbucks Tops Facebook in Micro-Influencer Engagement (Report)

    … Bull Walmart Visa Playstation Dove Southwest Airlines Oreo Heineken McDonald’s Dodge Intel Disney BMW Bud Light MasterCard Mavrck co-founder and CEO Lyle Stevens said in a release introducing Fan Grader: In today’s age of the consumer, the most valuable asset a brand has is its existing customer base, but not all customers are created equal…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • Which Brands Create the Most Contagious Content on Social?

    … As a marketer, producing consistent viral content, is a sort of holy grail that many strive for. However, creating viral content is complex and often expensive. So instead of chasing a dream, it may be better to apply real insights in your content creation. To that end, digital marketing agency DigitasLBi and author Jonah Berger teamed up…

    AllFacebookin Social Content- 10 readers -
  • The 5 Best LGBT Pride-Inspired Ads

    … customers to “share what makes you colorful” via social media. Glaad, an organization that fights for fair LGBTQ representation in the media, even backed the campaign by posting a collection of their favorite #LuckyToBe moments: Let’s pause for a collective, “Awww.” 5. Oreo There are few companies that are better known for their marketing than Oreo…

    Jillian Richardson/ The Content Strategist- 16 readers -
  • What Did the Super Bowl Teach Us About Brand Influence?

    … utilize in their future social media marketing strategies. For a start, even if they were not official advertisers, brands were able to craft content relevant to the Super Bowl that resonated across social media channels (perhaps trying to replicate the success of Oreo in the recent past). Some content strategies were simple, such as Verizon Wireless…

    AllTwitterin Social- 14 readers -
  • How The Lad Bible blurs editorial and advertising

    … Authority has begun acting against publishers with lazy disclosure standards. Last November, it banned YouTube videos from “Dan and Phil” for failing to disclose they had been sponsored by Oreo. The Committees of Advertising Practice (CAP) write and maintain the UK Advertising Codes, which are administered by the ASA. “It’s recommended that paid…

    Chris Smith/ Digidayin Twitter How To's- 20 readers -
  • 26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story)

    … against? (Example: the Dove Campaign for Real Beauty) 4. Tap into consumer rituals: How does your brand fit into your consumers' existing rituals? What emotional transformation do they go through during those rituals? How can your brand become a believable part of these rituals and help in the transformation? (Example: the way people eat Oreo cookies…

    MarketingProfs- 18 readers -
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