Oreo

Oreo is a sandwich cookie consisting of two chocolate disks with a sweet cream filling in between. The version currently sold in the United States is made by the Nabisco division of Mondelēz International. Oreo has become the best selling cookie in the United States since its introduction in 1912.
Posts about Oreo
  • Is Toxic Social Media Destroying Your Brand?

    …. Donald Trump mentioned it in a speech. There are memes. It’s bad. Here’s the thing: It’s not true. Oreo remains in production at New Jersey, Oregon and Virginia plants, and it is expanding operations. There are layoffs at one plant in Chicago because the equipment is outdated and there was some dispute with the union there. This has nothing to do…

    AllTwitterin Social Facebook Twitter- 32 readers -
  • The Fusion of Social and Programmatic

    … Social and programmatic are quickly becoming one buy thanks in large part to the expansion of programmatic solutions giving way to brands that have overcome a siloed buying process. According to an eMarketer study, more than two-thirds of all digital display advertising will be purchased programmatically this year. Coupled…

    AllFacebookin Social Display Facebook Twitter- 25 readers -
  • Big Data is Pushing Marketing into Real-Time

    … and location of the target recipient. It’s often personalized as well. During the 2013 Super Bowl, when the power went out, Oreo pushed an ad out in a matter of minutes which said “You can still dunk in the dark.” That is just one fun example. More powerfully, Target can use buying habits to detect life changes and offer relevant product…

    Marketing Technology Blogin Twitter- 24 readers -
  • Starbucks Tops Facebook in Micro-Influencer Engagement (Report)

    … Bull Walmart Visa Playstation Dove Southwest Airlines Oreo Heineken McDonald’s Dodge Intel Disney BMW Bud Light MasterCard Mavrck co-founder and CEO Lyle Stevens said in a release introducing Fan Grader: In today’s age of the consumer, the most valuable asset a brand has is its existing customer base, but not all customers are created equal…

    David Cohen/ AllFacebookin Social Facebook- 25 readers -
  • Which Brands Create the Most Contagious Content on Social?

    … on Facebook and Twitter, based on their high scores. For example, Taco Bell was the best performing quick serve restaurant on Twitter, due in no small part for the Internet’s love of the Taco Bell Twitter account. Highly shareable content that tugs on the heartstrings can also lend a high contagion score, as seen on Facebook with the Humans of New York series receiving the top marks in the arts and humanities category. Top image courtesy of Shutterstock. …

    AllFacebookin Social Content- 13 readers -
  • The 5 Best LGBT Pride-Inspired Ads

    … purchase the chocolate and cream cookie again. But this photo is still getting comments on Facebook three years later. That’s some serious staying power for a social media post. And as gay marriage and equality continue to gain traction among a majority of Americans, don’t be surprised to see more brands jumping on the pride bandwagon. And if their ads are as good as these, that’s just fine with us. The post The 5 Best LGBT Pride-Inspired Ads appeared first on The Content Strategist. …

    Jillian Richardson/ The Content Strategist- 18 readers -
  • What Did the Super Bowl Teach Us About Brand Influence?

    … utilize in their future social media marketing strategies. For a start, even if they were not official advertisers, brands were able to craft content relevant to the Super Bowl that resonated across social media channels (perhaps trying to replicate the success of Oreo in the recent past). Some content strategies were simple, such as Verizon Wireless…

    AllTwitterin Social- 23 readers -
  • How The Lad Bible blurs editorial and advertising

    … Authority has begun acting against publishers with lazy disclosure standards. Last November, it banned YouTube videos from “Dan and Phil” for failing to disclose they had been sponsored by Oreo. The Committees of Advertising Practice (CAP) write and maintain the UK Advertising Codes, which are administered by the ASA. “It’s recommended that paid…

    Chris Smith/ Digidayin Twitter How To's- 30 readers -
  • 26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story)

    … and accepted to be the "ideal" your category has to offer, and how can your brand claim, utilize, or position itself against this ideal and its associations? (Example: DiGiorno's "It's not delivery, it's DiGiorno.") 3. Be a part of culture: What cultural movement or subculture (and associated set of values) could your brand fit into or position itself…

    MarketingProfs- 18 readers -
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