Oreo

Oreo is a sandwich cookie consisting of two chocolate disks with a sweet cream filling in between. The version currently sold in the United States is made by the Nabisco division of Mondelēz International. Oreo has become the best selling cookie in the United States since its introduction in 1912.
Posts about Oreo
  • Is Toxic Social Media Destroying Your Brand?

    …. Donald Trump mentioned it in a speech. There are memes. It’s bad. Here’s the thing: It’s not true. Oreo remains in production at New Jersey, Oregon and Virginia plants, and it is expanding operations. There are layoffs at one plant in Chicago because the equipment is outdated and there was some dispute with the union there. This has nothing to do…

    AllTwitterin Social Facebook Twitter- 26 readers -
  • The Fusion of Social and Programmatic

    …-commerce officer, captured the catch-22 of this campaign and the silo that exists between channels perfectly at South by Southwest in 2014. “A huge win in a lot of respects, but on the other side of the fence a huge failure because it was only limited to social media and Facebook,” he said. Yes, the campaign was an enormous success, but imagine…

    AllFacebookin Social Display Facebook Twitter- 23 readers -
  • Big Data is Pushing Marketing into Real-Time

    … Marketers have always sought to reach their customers at just the right moment – and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking. Big Data is now making marketing even faster, more responsive, and more personal than ever before…

    Marketing Technology Blogin Twitter- 21 readers -
  • Starbucks Tops Facebook in Micro-Influencer Engagement (Report)

    … Bull Walmart Visa Playstation Dove Southwest Airlines Oreo Heineken McDonald’s Dodge Intel Disney BMW Bud Light MasterCard Mavrck co-founder and CEO Lyle Stevens said in a release introducing Fan Grader: In today’s age of the consumer, the most valuable asset a brand has is its existing customer base, but not all customers are created equal…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Which Brands Create the Most Contagious Content on Social?

    … on Facebook and Twitter, based on their high scores. For example, Taco Bell was the best performing quick serve restaurant on Twitter, due in no small part for the Internet’s love of the Taco Bell Twitter account. Highly shareable content that tugs on the heartstrings can also lend a high contagion score, as seen on Facebook with the Humans of New York series receiving the top marks in the arts and humanities category. Top image courtesy of Shutterstock. …

    AllFacebookin Social Content- 13 readers -
  • The 5 Best LGBT Pride-Inspired Ads

    … customers to “share what makes you colorful” via social media. Glaad, an organization that fights for fair LGBTQ representation in the media, even backed the campaign by posting a collection of their favorite #LuckyToBe moments: Let’s pause for a collective, “Awww.” 5. Oreo There are few companies that are better known for their marketing than Oreo…

    Jillian Richardson/ The Content Strategist- 16 readers -
  • What Did the Super Bowl Teach Us About Brand Influence?

    …. Although it didn’t specifically reference the Super Bowl, it referenced the content and excited fans, to drive viewing of the full spot during the game. Doritos used the same strategy to great effect, utilizing Twitter Video to post their ad, featuring a “Puppy Daddy” reuniting with his son. This post scored the top spot of all brands across Twitter…

    AllTwitterin Social- 17 readers -
  • How The Lad Bible blurs editorial and advertising

    … Authority has begun acting against publishers with lazy disclosure standards. Last November, it banned YouTube videos from “Dan and Phil” for failing to disclose they had been sponsored by Oreo. The Committees of Advertising Practice (CAP) write and maintain the UK Advertising Codes, which are administered by the ASA. “It’s recommended that paid…

    Chris Smith/ Digidayin Twitter How To's- 26 readers -
  • 26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story)

    … be focused on to tell a compelling story? (Example: Westin's Heavenly Beds) 15. Identify your brand's defining attributes: What attributes do consumers find most distinctive and appealing in your category or for your brand? And which of those can your brand credibly claim or focus on? (Stella Artois' "Reassuringly Expensive," where price is a defining…

    MarketingProfs- 18 readers -
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