Oreo

Oreo is a sandwich cookie consisting of two chocolate disks with a sweet cream filling in between. The version currently sold in the United States is made by the Nabisco division of Mondelēz International. Oreo has become the best selling cookie in the United States since its introduction in 1912.
Posts about Oreo
  • Is Toxic Social Media Destroying Your Brand?

    …. Donald Trump mentioned it in a speech. There are memes. It’s bad. Here’s the thing: It’s not true. Oreo remains in production at New Jersey, Oregon and Virginia plants, and it is expanding operations. There are layoffs at one plant in Chicago because the equipment is outdated and there was some dispute with the union there. This has nothing to do…

    AllTwitterin Social Facebook Twitter- 29 readers -
  • The Fusion of Social and Programmatic

    … the possibilities had the Oreo brand leveraged the opportunity to execute this exact message across all of its social platforms. With this clear opportunity available through automated social ad buying across platforms, many brands are starting to look for the capability to execute both opportunities in one buy. In using data to programmatically…

    AllFacebookin Social Display Facebook Twitter- 25 readers -
  • Big Data is Pushing Marketing into Real-Time

    … Marketers have always sought to reach their customers at just the right moment – and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking. Big Data is now making marketing even faster, more responsive, and more personal than ever before…

    Marketing Technology Blogin Twitter- 23 readers -
  • Which Brands Create the Most Contagious Content on Social?

    … As a marketer, producing consistent viral content, is a sort of holy grail that many strive for. However, creating viral content is complex and often expensive. So instead of chasing a dream, it may be better to apply real insights in your content creation. To that end, digital marketing agency DigitasLBi and author Jonah Berger teamed up…

    AllFacebookin Social Content- 13 readers -
  • The Best Branded Content of July

    … strategy, and I bet they’ll have a similar effect on you. Cornetto: Two Sides Cornetto is back with the latest short film in its “Love Stories” series, and what can I say: I’m a sucker for both a good prom story and YouTube experiments. Similar to Honda’s “The Other Side,” the story alternates perspective, flipping between the film’s two…

    The Content Strategistin Content- 20 readers -
  • The 5 Best LGBT Pride-Inspired Ads

    … customers to “share what makes you colorful” via social media. Glaad, an organization that fights for fair LGBTQ representation in the media, even backed the campaign by posting a collection of their favorite #LuckyToBe moments: Let’s pause for a collective, “Awww.” 5. Oreo There are few companies that are better known for their marketing than Oreo…

    Jillian Richardson/ The Content Strategist- 17 readers -
  • What Did the Super Bowl Teach Us About Brand Influence?

    …. Although it didn’t specifically reference the Super Bowl, it referenced the content and excited fans, to drive viewing of the full spot during the game. Doritos used the same strategy to great effect, utilizing Twitter Video to post their ad, featuring a “Puppy Daddy” reuniting with his son. This post scored the top spot of all brands across Twitter…

    AllTwitterin Social- 20 readers -
  • How The Lad Bible blurs editorial and advertising

    … Authority has begun acting against publishers with lazy disclosure standards. Last November, it banned YouTube videos from “Dan and Phil” for failing to disclose they had been sponsored by Oreo. The Committees of Advertising Practice (CAP) write and maintain the UK Advertising Codes, which are administered by the ASA. “It’s recommended that paid…

    Chris Smith/ Digidayin Twitter How To's- 27 readers -
  • 26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story)

    … used? (Example: Jack Daniels) 13. Romance the way the product works: Can a focus on how your product works and delivers its core benefit elevate your brand? (Example: Febreze doesn't cover up the odors—it eliminates them.) 14. Celebrate the ingredients: Is there a highly differentiating ingredient or component of your product or brand that can…

    MarketingProfs- 18 readers -