Oreo is a sandwich cookie consisting of two chocolate disks with a sweet cream filling in between. The version currently sold in the United States is made by the Nabisco division of Mondelēz International. Oreo has become the best selling cookie in the United States since its introduction in 1912.
Posts about Oreo
    • Is Toxic Social Media Destroying Your Brand?

      Surprisingly, even the biggest companies can be clueless about social media. In the stone age of advertising before the web, when we were still advertising in print and with commercials, you got to define your brand. Consumers didn’t have access to unlimited information about your company and thousands of reviews. Those days are gone.

      AllTwitterin Social Facebook Twitter- 14 readers -
  • The Fusion of Social and Programmatic

    … with the exponential opportunities for advertisers to engage audiences across Facebook, Twitter, Instagram, Pinterest and Snapchat with paid and owned media strategies, brands can amplify their presence using innovative ad formats to increase scale, expand efficiencies and heighten the relevancy of a brand’s message. Ad spending across social has increased…

    AllFacebookin Social Display Facebook Twitter- 14 readers -
  • Big Data is Pushing Marketing into Real-Time

    … and location of the target recipient. It’s often personalized as well. During the 2013 Super Bowl, when the power went out, Oreo pushed an ad out in a matter of minutes which said “You can still dunk in the dark.” That is just one fun example. More powerfully, Target can use buying habits to detect life changes and offer relevant product…

    Marketing Technology Blogin Twitter- 14 readers -
  • Which Brands Create the Most Contagious Content on Social?

    As a marketer, producing consistent viral content, is a sort of holy grail that many strive for. However, creating viral content is complex and often expensive. So instead of chasing a dream, it may be better to apply real insights in your content creation. To that end, digital marketing agency DigitasLBi and author Jonah Berger teamed up to create a “Contagious Index.

    AllFacebook- 8 readers -
  • The 5 Best LGBT Pride-Inspired Ads

    … of the day—and brands want to be on the right side of history. This fantastic infographic from Adweek shows how embracing the LBGTQ movement is giving big-name brands some big-time buzz. Here are five other brands that are using creativity to celebrate equality for Pride Month. 1. Hetrick-Martin Institute Ad space in Times Square has been used…

    Jillian Richardson/ The Content Strategist- 15 readers -
  • What Did the Super Bowl Teach Us About Brand Influence?

    … utilize in their future social media marketing strategies. For a start, even if they were not official advertisers, brands were able to craft content relevant to the Super Bowl that resonated across social media channels (perhaps trying to replicate the success of Oreo in the recent past). Some content strategies were simple, such as Verizon Wireless…

    AllTwitterin Social- 13 readers -
  • How The Lad Bible blurs editorial and advertising

    … Authority has begun acting against publishers with lazy disclosure standards. Last November, it banned YouTube videos from “Dan and Phil” for failing to disclose they had been sponsored by Oreo. The Committees of Advertising Practice (CAP) write and maintain the UK Advertising Codes, which are administered by the ASA. “It’s recommended that paid…

    Chris Smith/ Digidayin Twitter How To's- 18 readers -
  • 26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story)

    … against? (Example: the Dove Campaign for Real Beauty) 4. Tap into consumer rituals: How does your brand fit into your consumers' existing rituals? What emotional transformation do they go through during those rituals? How can your brand become a believable part of these rituals and help in the transformation? (Example: the way people eat Oreo cookies…

    MarketingProfs- 17 readers -
  • 5 Brands That Are Absolutely Killing It on Twitter

    … behind the Oreo account? While you've probably seen Oreo mentioned in every other social media marketing article you've ever heard, rest assure that it's for good reason. Oreo has managed to build out a Twitter account that nearly every marketer is envious of. How'd they do it? A commitment to both creativity and consistency. They host contests…

    Carly Stec/ The IMPACT Blogin Social Twitter- 14 readers -