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Admit it: It would be amazing to have a famous influencer–the kind with millions of followers–promote your application. Your app needs exposure. You want a huge amount of downloads. The usual strategies everyone uses–mobile ads, social media, content marketing–aren’t working as well as they used to. But influencer marketing is timeless.
…. Twitter and Instagram algorithms. All-in on video. Instant Articles and the decline of traffic to websites. E-commerce in social media. Messengers are eating the traditional social media world. Death of the autopilot. Readers: What trends do you think are worth keeping an eye on for 2016? …
…, but at the same time expect around one third of your list to become inactive each year. Although cousins, acquisition of new subscribers is a very different animal than reducing unsubscribes or keeping current email list subscribers engaged. These should each have their own targets. List size = Current List + (cross opt-in + organic growth + active…