Organic Installs

  • Report: Paid App Installs Boost Organic Installs By 1.5x

    … of this report, TUNE defined an organic install as one that is “not primarily motivated and facilitated by a paid ad.” These organic installs can come from direct searches on app stores, unpaid links on social media and other channels. Based on its data, TUNE determined the percentage of app installs that result from paid app install campaigns…

    AllTwitterin Mobile- 10 readers -
  • Star Wars: The Force Awakens Drives Installs of Star Wars Apps

    … and Android, and found organic install activity began climbing on the film’s release day, December 18. Since then, there has been a 3.5x increase in app installs for these Star Wars-themed apps, as users independently downloaded this content. The boost was higher on iOS, which saw app installs increase 5x, as compared to a 2x increase on Android…

    AllFacebook- 8 readers -
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