Organic Installs

  • Report: Paid App Installs Boost Organic Installs By 1.5x

    … Mobile marketing platform TUNE released a new report, which analyzed how paid application installs affect organic app installs. The report showed that paid app installs can boost organic app installs by 1.5 times across all app categories, and that depending on the specific app category, the boost can be as high as 16.6 times. In the context…

    AllTwitterin Mobile- 13 readers -
  • Star Wars: The Force Awakens Drives Installs of Star Wars Apps

    …. AppsFlyer found marketing also had an impact on Star Wars related app installs. Since December 15, there has been an 8x increase in ‘non-organic conversion rates’ across iOS and Android. Here, conversion rate is defined as ‘click-to-install,’ with the figure being compared to the first two weeks in December. Again, the boost was higher on iOS, which…

    AllFacebook- 9 readers -
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