Organic Installs

  • Report: Paid App Installs Boost Organic Installs By 1.5x

    … Mobile marketing platform TUNE released a new report, which analyzed how paid application installs affect organic app installs. The report showed that paid app installs can boost organic app installs by 1.5 times across all app categories, and that depending on the specific app category, the boost can be as high as 16.6 times. In the context…

    AllTwitterin Mobile- 21 readers -
  • Star Wars: The Force Awakens Drives Installs of Star Wars Apps

    … and Android, and found organic install activity began climbing on the film’s release day, December 18. Since then, there has been a 3.5x increase in app installs for these Star Wars-themed apps, as users independently downloaded this content. The boost was higher on iOS, which saw app installs increase 5x, as compared to a 2x increase on Android…

    AllFacebook- 11 readers -
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