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With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching.
… to the Facebook Live features, the updated API also includes improved page insights, more ad placement options and a new daily ad budget format. Elia provided the following details on the new features that will be a part of Graph API v2.7, also directing developers to its change log: Audience restrictions for Live videos: We now support the ability…