Organic Reach

    • The Value of Paid Social

      With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching.

      AllTwitterin Social Facebook Twitter Retargeting- 12 readers -
  • Five ways to improve your organic reach on Facebook

    … Organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that’s visited by more than a billion users every day. Facebook will show more funny videos and baby pictures posted by family and friends instead of news and other marketing content from brands, businesses, and publishers. How bad…

    Larry Kim/ Search Engine Watch- 24 readers -
  • Why Social Media Strategists and Media Buyers Need to Be Partners

    … they create and execute social media campaigns–the old way of thinking will drastically slow down brands trying to get ahead on social. Partnerships that bring together the various disciplines within an agency deliver benefits to all involved, enriching the process and delivering better results. MichaelAaron Flicker is the president of advertising and strategic marketing agency XenoPsi. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter- 16 readers -
  • Is Facebook Dead to Brands? Not So Fast …

    … Despite grumblings about declining organic reach by brands on Facebook, they have not given up on the social network, actually posting more in 2015, according to the latest social benchmark study from social analytics provider Quintly. Quintly analyzed more than 180,000 brand profiles on Facebook, Instagram and Twitter throughout 2015, and its…

    David Cohen/ Inside Facebookin Facebook Twitter- 13 readers -
  • Algorithms and Advertising: The Real Impact of Instagram’s Changes

    … really want—high-quality, relevant content. It will require a greater investment of time, energy and money. Integrating paid advertising into your Instagram strategy will gradually become a necessity. And although the party of organic reach isn’t over just yet, the lights are on, the music has been turned down and the cops are on their way: Best to start planning ahead now! Francis Trapp is CEO of Brandnew IO, a platform for global influencer marketing. …

    Inside Facebookin Facebook Twitter- 16 readers -
  • 6 Ways the Changes in Instagram’s Feed Will Impact Brands

    … consequence and, thus, follower numbers are likely to grow. … But follower count will be less relevant Currently, a post to 100,000 followers reaches 100,000 feeds. In the new model, it won’t be so simple. At this stage, it’s difficult to tell just how restrictive the algorithm will be, but if Facebook is anything to go by, we can expect organic…

    AllTwitterin Facebook- 18 readers -
  • 5 Ways to Increase Organic Reach on Facebook

    … While Facebook is often my first stop in social media, it’s not the best social media platform for reaching our target audience. It’s not that they’re not there, it’s simply that it’s not cost affordable for us to be spending money on paid search campaigns to drive attention to our Facebook page. Would I love to? Of course… but I’m pretty sure…

    Douglas Karr/ Marketing Technology Blogin Social Paid Search- 7 readers -
  • How to Create a Fan Content Campaign in 7 Easy Steps

    … Have you considered collaborating with your fans? Do you know how to create a user-generated content campaign? When you include fans in your Fan Content you not only increase brand awareness and reach, but also collect great content that can be repurposed to achieve other business goals. In this article you’ll discover how to run…

    Social Media Examinerin Content How To's- 12 readers -
  • How to Improve Organic Reach on Facebook (Infographic)

    … Since Facebook made the transition to pay-to-play, reports have shown consistent declines in organic reach for brands. A new infographic from Kissmetrics examines the problems brands are having on Facebook, and offers some possible solutions. Organic reach is on the decline for two primary reasons. With more than 18 million businesses…

    Inside Facebookin Social Facebook How To's- 23 readers -
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