Organic Reach

  • Adaptly Execs Share Their 2017 Predictions

    …, ad dollars that would be devoted to TV ads will increasingly go into walled gardens. Client partner, Europe, Middle East and Africa Emily Huff: Increasingly, brands are realizing that the days of solely relying on organic social are over, with recent reports showing lower-than-ever reach figures on both Facebook (2 percent) and Twitter (3 percent…

    AllTwitterin Facebook Twitter YouTube- 14 readers -
  • When It Comes to Facebook Posts, Size Matters

    … it: The friends, family, news sources, businesses and public figures a person interacts with most are prioritized in their News Feed. Post type: Whether it’s photos, videos or links, News Feed prioritizes the types of posts that a person interacts with most frequently. Post activity: Posts that have a lot of likes, comments and shares (especially from…

    AllFacebookin Social SEO Facebook- 19 readers -
  • Facebook Under Fire: Do Marketers Care?

    Facebook has been under a lot of scrutiny over the recent discovery that its video duration metrics were incorrect. For a company expected to earn $17 billion this year, maintaining the confidence of its advertisers is paramount to retaining its expected future position as the leader in attracting brand advertising dollars.

    AllTwitter- 15 readers -
  • Nurturing Your Audience in a Social World

    … this during the 2016 Summer Olympic Games, and it was even able to include a preference center in its sign-up forms so that consumers could subscribe to specific sports or athletes. Another way to collect an email address from social is simply to put a link in your description page. For instance, you can add a link on Instagram, and fans who want…

    AllTwitterin Social Facebook Twitter- 13 readers -
  • Two Cheers for Facebook’s Celebrity Influencer Crackdown

    … to pay-for-play influencer marketing. When Facebook tweaks its algorithm, businesses suffer. For instance, earlier this year, Facebook decided to put more emphasis on user-generated posts in the feed rather than publisher content. That led to an overall 52 percent drop in organic reach among publishers, according to SocialFlow. In the past, Facebook…

    AllFacebookin Facebook- 12 readers -
  • The Value of Paid Social

    … With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching. Followers…

    AllTwitterin Social Facebook Twitter Retargeting- 26 readers -
  • Five ways to improve your organic reach on Facebook

    … Organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that’s visited by more than a billion users every day. Facebook will show more funny videos and baby pictures posted by family and friends instead of news and other marketing content from brands, businesses, and publishers. How bad…

    Larry Kim/ Search Engine Watch- 28 readers -
  • Why Social Media Strategists and Media Buyers Need to Be Partners

    The evolution of social media has moved at lightning speed. In the early days of social platforms like Twitter and Facebook, attracting followers and building mindshare required less effort (and money) than today. After all, there was far less noise, and everyone involved was trying and testing new models that took advantage of organic reach.

    AllTwitter- 18 readers -
  • Is Facebook Dead to Brands? Not So Fast …

    … Despite grumblings about declining organic reach by brands on Facebook, they have not given up on the social network, actually posting more in 2015, according to the latest social benchmark study from social analytics provider Quintly. Quintly analyzed more than 180,000 brand profiles on Facebook, Instagram and Twitter throughout 2015, and its…

    David Cohen/ Inside Facebookin Facebook Twitter- 17 readers -
  • Algorithms and Advertising: The Real Impact of Instagram’s Changes

    … really want—high-quality, relevant content. It will require a greater investment of time, energy and money. Integrating paid advertising into your Instagram strategy will gradually become a necessity. And although the party of organic reach isn’t over just yet, the lights are on, the music has been turned down and the cops are on their way: Best to start planning ahead now! Francis Trapp is CEO of Brandnew IO, a platform for global influencer marketing. …

    Inside Facebookin Facebook Twitter- 20 readers -
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