Organic Reach

  • Adaptly Execs Share Their 2017 Predictions

    … for Twitter to integrate with any sports league app through smart TV apps to provide the fullest viewing experience to fans and bring them closer to the heart of real-time content. Messaging apps Arber: Privacy will be a key focus for messaging apps in 2017. Facebook is building out capabilities for brands to reach out to customers via Messenger…

    AllTwitterin Facebook Twitter YouTube- 33 readers -
  • When It Comes to Facebook Posts, Size Matters

    … A proven tenet of online publishing, it’s been shown time and time again that long-form content drives more value than short-form content. Search-engine-optimization results are better. Conversion rates can be better, as can social engagement rates. Interestingly, one channel where the length of content hasn’t seemed to matter is Facebook…

    AllFacebookin Social SEO Facebook- 28 readers -
  • Facebook Under Fire: Do Marketers Care?

    …: Reach will decline 33 percent to 55 percent after the bug fix. Video, measuring completions: Video views to 100 percent will increase 35 percent after the bug fix. Instant Articles, time spent: Time spent will decline 7 percent after the bug fix. Analytics for Apps, referrals: Referrals will decline 6 percent after the bug fix. Interest lists…

    AllTwitterin Social Facebook- 23 readers -
  • Nurturing Your Audience in a Social World

    …, social is often a vacuum. Even if a person does like your brand on Facebook, chances are that they won’t actually see your content, since the social giant manipulates algorithms and doesn’t show all content to everyone even if someone likes your page. Facebook’s reach is in decline, with only about a 2 percent chance that your content will be seen…

    AllTwitterin Social Facebook Twitter- 20 readers -
  • Two Cheers for Facebook’s Celebrity Influencer Crackdown

    … to pay-for-play influencer marketing. When Facebook tweaks its algorithm, businesses suffer. For instance, earlier this year, Facebook decided to put more emphasis on user-generated posts in the feed rather than publisher content. That led to an overall 52 percent drop in organic reach among publishers, according to SocialFlow. In the past, Facebook…

    AllFacebookin Facebook- 22 readers -
  • The Value of Paid Social

    … often see clients use strong-performing organic content to either influence the creation of new Promoted Pins or promote those Pins directly. At the end of the day, paid is how clients are driving real results for their business. We’ve seen that clients with a strong organic presence tend to do the best when it comes to amplification through paid…

    AllTwitterin Social Facebook Twitter Retargeting- 37 readers -
  • Five ways to improve your organic reach on Facebook

    … Organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that’s visited by more than a billion users every day. Facebook will show more funny videos and baby pictures posted by family and friends instead of news and other marketing content from brands, businesses, and publishers. How bad…

    Larry Kim/ Search Engine Watch- 33 readers -
  • Why Social Media Strategists and Media Buyers Need to Be Partners

    … The evolution of social media has moved at lightning speed. In the early days of social platforms like Twitter and Facebook, attracting followers and building mindshare required less effort (and money) than today. After all, there was far less noise, and everyone involved was trying and testing new models that took advantage of organic reach…

    AllTwitterin Social Facebook Twitter- 22 readers -
  • Facebook Pages Paid for 31.68% of Total Reach in April (Report)

    … November 2015. The average post reach was 10.71 percent of total audience, down 6.13 percent from March. Organic reach is actually on the rise, as Locowise found that the first four months of 2016 tallied the highest organic reach since it began its studies. Videos secured the most reach, at 12.17 percent of total audience, followed by photos (11.53…

    David Cohen/ AllTwitterin Facebook- 25 readers -
  • Is Facebook Dead to Brands? Not So Fast …

    … Despite grumblings about declining organic reach by brands on Facebook, they have not given up on the social network, actually posting more in 2015, according to the latest social benchmark study from social analytics provider Quintly. Quintly analyzed more than 180,000 brand profiles on Facebook, Instagram and Twitter throughout 2015, and its…

    David Cohen/ Inside Facebookin Facebook Twitter- 22 readers -
  • Algorithms and Advertising: The Real Impact of Instagram’s Changes

    … is this opposition and how likely is it to have any impact? Many voices have joined in the debate–users, influencers, marketers and a whole host of others have voiced their concerns about the negative impacts these changes will have. Influencer Jaime King has come out on the front foot and called the changes “dangerous and wrong on every level…

    Inside Facebookin Facebook Twitter- 24 readers -
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