Organic Reach

  • Adaptly Execs Share Their 2017 Predictions

    …, but not necessarily to practical purposes yet. Eventually, Facebook Workplace and Oculus have the potential to intersect and connect businesses by getting people more or less in the same room, but for now, Oculus is just a fun way to explore a new medium. All of the big players are moving into VR, so we can expect to see bigger and more practical…

    AllTwitterin Facebook Twitter YouTube- 18 readers -
  • When It Comes to Facebook Posts, Size Matters

    … it: The friends, family, news sources, businesses and public figures a person interacts with most are prioritized in their News Feed. Post type: Whether it’s photos, videos or links, News Feed prioritizes the types of posts that a person interacts with most frequently. Post activity: Posts that have a lot of likes, comments and shares (especially from…

    AllFacebookin Social SEO Facebook- 23 readers -
  • Facebook Under Fire: Do Marketers Care?

    … data (commonly referred to as a “walled garden”), I’ve always seen Facebook take the matter of data integrity very seriously. That’s why it started an audit to review its metrics to ensure that there were no other reporting errors. Last week, Facebook announced some additional metrics that it was reporting incorrectly: Page Insights, organic reach…

    AllTwitterin Social Facebook- 17 readers -
  • Nurturing Your Audience in a Social World

    … this during the 2016 Summer Olympic Games, and it was even able to include a preference center in its sign-up forms so that consumers could subscribe to specific sports or athletes. Another way to collect an email address from social is simply to put a link in your description page. For instance, you can add a link on Instagram, and fans who want…

    AllTwitterin Social Facebook Twitter- 16 readers -
  • Two Cheers for Facebook’s Celebrity Influencer Crackdown

    … or a new phone, you’re likely to listen to people who know a lot about those items. Marketers are coming around to this truth, as well, which is why–without even realizing it–Facebook just did influencer marketing a solid. Chris Hackney is president and chief operating officer at influencer marketing solution Insightpool. Image courtesy of Shutterstock. …

    AllFacebookin Facebook- 15 readers -
  • The Value of Paid Social

    … represent a very small percentage of a brand’s total target audience, so only reaching 2 percent to 3 percent of a follower base organically has minimal impact on business objectives. Social platforms have built features that deliver against business objectives by utilizing their huge scale, targeting accuracy and sophisticated tracking…

    AllTwitterin Social Facebook Twitter Retargeting- 30 readers -
  • Five ways to improve your organic reach on Facebook

    … Organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that’s visited by more than a billion users every day. Facebook will show more funny videos and baby pictures posted by family and friends instead of news and other marketing content from brands, businesses, and publishers. How bad…

    Larry Kim/ Search Engine Watch- 29 readers -
  • Why Social Media Strategists and Media Buyers Need to Be Partners

    … The evolution of social media has moved at lightning speed. In the early days of social platforms like Twitter and Facebook, attracting followers and building mindshare required less effort (and money) than today. After all, there was far less noise, and everyone involved was trying and testing new models that took advantage of organic reach…

    AllTwitterin Social Facebook Twitter- 18 readers -
  • Is Facebook Dead to Brands? Not So Fast …

    … Despite grumblings about declining organic reach by brands on Facebook, they have not given up on the social network, actually posting more in 2015, according to the latest social benchmark study from social analytics provider Quintly. Quintly analyzed more than 180,000 brand profiles on Facebook, Instagram and Twitter throughout 2015, and its…

    David Cohen/ Inside Facebookin Facebook Twitter- 20 readers -
  • Algorithms and Advertising: The Real Impact of Instagram’s Changes

    … really want—high-quality, relevant content. It will require a greater investment of time, energy and money. Integrating paid advertising into your Instagram strategy will gradually become a necessity. And although the party of organic reach isn’t over just yet, the lights are on, the music has been turned down and the cops are on their way: Best to start planning ahead now! Francis Trapp is CEO of Brandnew IO, a platform for global influencer marketing. …

    Inside Facebookin Facebook Twitter- 22 readers -
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