Organic Reach

  • Adaptly Execs Share Their 2017 Predictions

    …, ad dollars that would be devoted to TV ads will increasingly go into walled gardens. Client partner, Europe, Middle East and Africa Emily Huff: Increasingly, brands are realizing that the days of solely relying on organic social are over, with recent reports showing lower-than-ever reach figures on both Facebook (2 percent) and Twitter (3 percent…

    AllTwitterin Facebook Twitter YouTube- 16 readers -
  • When It Comes to Facebook Posts, Size Matters

    … it: The friends, family, news sources, businesses and public figures a person interacts with most are prioritized in their News Feed. Post type: Whether it’s photos, videos or links, News Feed prioritizes the types of posts that a person interacts with most frequently. Post activity: Posts that have a lot of likes, comments and shares (especially from…

    AllFacebookin Social SEO Facebook- 22 readers -
  • Facebook Under Fire: Do Marketers Care?

    …-viewability verification. In an effort to drive more transparency and further give confidence to clients, Facebook publicly announced new partners for its third-party ad-viewability verification program. In addition to Moat, Nielsen, comScore and Integral Ad Science, other partners will start to verify ad viewability and attention metrics in the next few…

    AllTwitterin Social Facebook- 16 readers -
  • Nurturing Your Audience in a Social World

    … this during the 2016 Summer Olympic Games, and it was even able to include a preference center in its sign-up forms so that consumers could subscribe to specific sports or athletes. Another way to collect an email address from social is simply to put a link in your description page. For instance, you can add a link on Instagram, and fans who want…

    AllTwitterin Social Facebook Twitter- 15 readers -
  • Two Cheers for Facebook’s Celebrity Influencer Crackdown

    … When the Federal Trade Commission began cracking down on influencer marketing earlier this year, it was clear that the practice had hit the big-time. More proof that 2016 was a breakthrough year for influencer marketing? Facebook is taking notice, as well. This week, the social media giant began requiring public figures with verified profiles…

    AllFacebookin Facebook- 15 readers -
  • The Value of Paid Social

    …, organic activity is likely to have a minimal impact on business objectives. Paid activity acts as an essential extension of media campaigns and amplifies content to a larger target audience. Catalina Boneo is a partner manager at social media advertising agency Adaptly. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter Retargeting- 30 readers -
  • Five ways to improve your organic reach on Facebook

    … Organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that’s visited by more than a billion users every day. Facebook will show more funny videos and baby pictures posted by family and friends instead of news and other marketing content from brands, businesses, and publishers. How bad…

    Larry Kim/ Search Engine Watch- 29 readers -
  • Why Social Media Strategists and Media Buyers Need to Be Partners

    … The evolution of social media has moved at lightning speed. In the early days of social platforms like Twitter and Facebook, attracting followers and building mindshare required less effort (and money) than today. After all, there was far less noise, and everyone involved was trying and testing new models that took advantage of organic reach…

    AllTwitterin Social Facebook Twitter- 18 readers -
  • Is Facebook Dead to Brands? Not So Fast …

    … Despite grumblings about declining organic reach by brands on Facebook, they have not given up on the social network, actually posting more in 2015, according to the latest social benchmark study from social analytics provider Quintly. Quintly analyzed more than 180,000 brand profiles on Facebook, Instagram and Twitter throughout 2015, and its…

    David Cohen/ Inside Facebookin Facebook Twitter- 18 readers -
  • Algorithms and Advertising: The Real Impact of Instagram’s Changes

    … really want—high-quality, relevant content. It will require a greater investment of time, energy and money. Integrating paid advertising into your Instagram strategy will gradually become a necessity. And although the party of organic reach isn’t over just yet, the lights are on, the music has been turned down and the cops are on their way: Best to start planning ahead now! Francis Trapp is CEO of Brandnew IO, a platform for global influencer marketing. …

    Inside Facebookin Facebook Twitter- 22 readers -
Get the top posts daily into your mailbox!
More from around the web