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… were asked the question below, 50.6% couldn’t identify which links were ads: The survey above came from February this year, but there have been a few changes to the SERPs since then, so Varn repeated the survey. And, the new one found that almost 55% now don’t know which links are paid ads and which are organic. The results are also split…
Reading time: 5 mins Google’s ongoing changes to search results pages (SERPs) are promoting paid listings and forcing organic results further and further down in prominence, impacting SEO efforts. Google made $19.1 billion from advertising in 2015 It is worth clarifying that Google, from a revenue perspective, is an advertising company.