Organic Search

Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.
Posts about Organic Search
  • 10 Keys to Optimizing a Knowledge-Base Article

    … together a fantastic article, The Ultimate Knowledge Base Article Template, along with the infographic below. I wanted to take a bit of a spin on the topic and speak to how you might best optimize your knowledge base article to attract both readers and search engines. Here are my tips aligned with Colin’s: Title – search engine users often…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • How will Google’s new ‘Ad’ label impact marketers?

    … motive. But is this just a myopic attempt to gain clicks (and the accompanying revenue) in the short term? Or is there more at play here? For many in the organic search industry, this will just be another step in the inexorable march towards paid search domination of results pages. One assumption at the heart of Google’s latest update…

    Search Engine Watchin Paid Search How To's- 21 readers -
  • PaveAI: Someone Finally Found Answers in Google Analytics!

    … radio station’s calling code. Every time there was a contest on the radio, their traffic spiked. We removed the page and requested it be removed from search engines – but not before it wreaked havoc on the marketing team there who couldn’t find it. So how do you filter and segment your analytics data down to a usable, statistically valid segment…

    Douglas Karr/ Marketing Technology Blogin Google- 36 readers -
  • What are the Benefits and ROI on Search Engine Optimization?

    … and small. Harris Myers has developed this infographic, SEO: Why Your Business Needs it NOW?, that includes six reasons why every business should have an organic search strategy: The online experience begins with search – 93% of today’s consumers use a search engine to look for products and services Tweet This! SEO is very cost effective…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • What is the Impact of Online Consumer Reviews on Your Business?

    … We recently met with a fantastic company, Viral Launch, who work with businesses selling products via Amazon. By working on both optimizing a product page and incorporating strategies to collect reviews from customers, they’re able to increase the visibility of your products in internal product searches… ultimately increasing sales exponentially…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • The Impact of Micro-Moments on the Consumer Journey

    … A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how…

    Marketing Technology Blog- 17 readers -
  • Why We Rebranded and Changed Our Domain to MarTech.zone

    … The term blog is an interesting one. Years ago, when I wrote Corporate Blogging for Dummies, I loved the term blog because it denoted a sense of personality and transparency. Companies no longer had to totally depend on pitching the news to reveal their culture, news, or advancements. They could broadcast those out via their corporate blog…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Can You Compete on Google with Big Business?

    … Before you get upset with me on this article, please read it thoroughly. I’m not saying that Google isn’t an incredible acquisition resource or that there’s not marketing return on investment in either paid or organic search strategies. My point in this article is that big business is totally dominating organic and paid search results. We’ve…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 32 readers -
  • Can You Compete on Google with Big Business?

    … Before you get upset with me on this article, please read it thoroughly. I’m not saying that Google isn’t an incredible acquisition resource or that there’s not marketing return on investment in either paid or organic search strategies. My point in this article is that big business is totally dominating organic and paid search results. We’ve…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 34 readers -
  • Five most interesting search marketing news stories of the week

    … in a user’s News Feed. It’s clear that we are seeing the beginnings of Facebook’s newly diversified advertising strategy in response to that, following on from its monetisation of Facebook Messenger with sponsored messages in 2016. Consumers continue to turn to Amazon first for product search Every year, Google handles more than a trillion search…

    Search Engine Watchin Social Paid Search- 27 readers -
Get the top posts daily into your mailbox!
More from around the web