Organic Search

Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.
Posts about Organic Search
    • 5 reasons to give SEO experts a seat at the website planning table

      Maybe it’s your company’s yearly planning session, or maybe the meeting is being called because your website is in dire need of a refresh. Whether the goal is to help form a new layout for the website, or to start creating the content calendar for the year, the planning sessions will naturally have product heads, key executives, and marketing managers in attendance.

      Search Engine Watchin SEO- 14 readers -
  • What is Good SEO? Here’s Our Case Study

    … Over the last few years, I’ve been quite vocal about how so many consultants and agencies in the organic search industry refuse to change. It’s unfortunate as they continue to leave a trail of clients that have invested a lot but actually destroyed their ability to acquire organic authority, ranking, and traffic. Good SEO: A Case Study…

    Douglas Karr/ Marketing Technology Blogin SEO- 16 readers -
  • What are the Top SEO Ranking Factors in 2017?

    … infographics) and pitching them to relevant sites that display them (like we’re doing for DCI). This infographic is of value to our audience so it makes sense to credit them by linking back to their site. However, just placing ad-hoc backlinks on irrelevant, poor quality domains isn’t going to get you anywhere. Promotional Strategies – building out…

    Douglas Karr/ Marketing Technology Blogin SEO- 22 readers -
  • 10 Keys to Optimizing a Knowledge-Base Article

    … to the information they’re trying to find or learn more about. Creating a killer knowledge base might not be sexy, but it will go a long way towards helping your paying customers get the most from your product. And the more value you can give your customers, the more likely they’ll become return customers. Colin Newcomer, HeroThemes Colin Newcomer has put…

    Douglas Karr/ Marketing Technology Blog- 30 readers -
  • How will Google’s new ‘Ad’ label impact marketers?

    … change makes sense when viewed at a higher level. Google’s ‘Ad’ labels have gone from garishly overbearing to their latest camouflage iteration in the course of just two years: The change from yellow to green in mid-2016 was reported to have a positive impact for paid search CTR, and few will doubt that last week’s move was led by exactly the same…

    Search Engine Watchin Paid Search How To's- 27 readers -
  • PaveAI: Someone Finally Found Answers in Google Analytics!

    … For years we’ve struggled with both clients and professionals making poor decisions based on analytics. There are several shortcomings, especially with Google Analytics, that people aren’t often aware of: Fake Traffic – analytics traffic doesn’t include visits made by bots. The problem is that there are millions of bots out there that obscure…

    Douglas Karr/ Marketing Technology Blogin Google- 41 readers -
  • What are the Benefits and ROI on Search Engine Optimization?

    … and small. Harris Myers has developed this infographic, SEO: Why Your Business Needs it NOW?, that includes six reasons why every business should have an organic search strategy: The online experience begins with search – 93% of today’s consumers use a search engine to look for products and services Tweet This! SEO is very cost effective…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • What is the Impact of Online Consumer Reviews on Your Business?

    … We recently met with a fantastic company, Viral Launch, who work with businesses selling products via Amazon. By working on both optimizing a product page and incorporating strategies to collect reviews from customers, they’re able to increase the visibility of your products in internal product searches… ultimately increasing sales exponentially…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • 5 Questions to Ask Your Search Engine Optimization Consultant

    … a significant volume of your organic search traffic and ranking because they pushed you into a terrible strategy, they should be willing to refund a portion of their efforts. And if they get you penalized by a search engine by their actions, they should be willing to refund your investment. You’re going to need it. In short, you should be skeptical…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • The Impact of Micro-Moments on the Consumer Journey

    … very new the idea of micro-moments is in the digital marketing world. Think with Google leads the charge on researching the ways smartphone technology revolutionizes the digital marketing space. Do a cursory google search on micro-moments, and you’ll find that they occur when people reflexively: Turn to a device – increasingly a smartphone…

    Marketing Technology Blog- 20 readers -
  • Why We Rebranded and Changed Our Domain to MarTech.zone

    …. MarTech has become the industry-accepted term for sales and marketing related technology and solutions. I searched over and over for martech-related domains that might be available that were easy to remember… and eventually happened on MarTech.zone (we also have marketing.technology but that’s quite long). We helped several companies migrate to new…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Can You Compete on Google with Big Business?

    … Before you get upset with me on this article, please read it thoroughly. I’m not saying that Google isn’t an incredible acquisition resource or that there’s not marketing return on investment in either paid or organic search strategies. My point in this article is that big business is totally dominating organic and paid search results. We’ve…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 36 readers -
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