Organic Search

Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.
Posts about Organic Search
    • Gated or Non-Gated Content: When? Why? How…

      Reaching your audience by intersecting with their digital behaviors is getting inherently more accessible through targeted advertising and media. Getting your brand to the forefront of your buyer’s mind, helping them become more aware of your brand and hopefully entering them into the well-known buyer’s journey is substantially harder.

      Marketing Technology Blogin EMail Content How To's- 14 readers -
  • 5 reasons to give SEO experts a seat at the website planning table

    … on the site’s ultimate success. Here are five ways that your go-to SEO expert can positively affect the outcome of your website project: 1) Ensure that your site has a design that’s search engine friendly Just as it’s the job of your designers to ensure that the website is inviting and communicates elegantly with users, your SEO expert’s responsibility…

    Search Engine Watchin SEO- 14 readers -
  • What is Good SEO? Here’s Our Case Study

    … Over the last few years, I’ve been quite vocal about how so many consultants and agencies in the organic search industry refuse to change. It’s unfortunate as they continue to leave a trail of clients that have invested a lot but actually destroyed their ability to acquire organic authority, ranking, and traffic. Good SEO: A Case Study…

    Douglas Karr/ Marketing Technology Blogin SEO- 16 readers -
  • What are the Top SEO Ranking Factors in 2017?

    … We are working with several very large companies on improving their organic search visibility right now and are genuinely surprised at how much their previous search engine optimization is costing them, not gaining them. They were literally paying firms that were hurting their optimization. One company built a farm of domains then popped up…

    Douglas Karr/ Marketing Technology Blogin SEO- 25 readers -
  • 10 Keys to Optimizing a Knowledge-Base Article

    … together a fantastic article, The Ultimate Knowledge Base Article Template, along with the infographic below. I wanted to take a bit of a spin on the topic and speak to how you might best optimize your knowledge base article to attract both readers and search engines. Here are my tips aligned with Colin’s: Title – search engine users often…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • How will Google’s new ‘Ad’ label impact marketers?

    …. Google may say it has had no impact in testing, but that seems a convenient line for a company that is close to obsessive in its desire to attract more paid clicks through attention to the minutiae. Google is famed – sometimes ridiculed – for this constant tinkering, but it does work. Their highly-publicized ‘50 shades of blue’ experiment was seen…

    Search Engine Watchin Paid Search How To's- 27 readers -
  • PaveAI: Someone Finally Found Answers in Google Analytics!

    … radio station’s calling code. Every time there was a contest on the radio, their traffic spiked. We removed the page and requested it be removed from search engines – but not before it wreaked havoc on the marketing team there who couldn’t find it. So how do you filter and segment your analytics data down to a usable, statistically valid segment…

    Douglas Karr/ Marketing Technology Blogin Google- 43 readers -
  • What are the Benefits and ROI on Search Engine Optimization?

    … and small. Harris Myers has developed this infographic, SEO: Why Your Business Needs it NOW?, that includes six reasons why every business should have an organic search strategy: The online experience begins with search – 93% of today’s consumers use a search engine to look for products and services Tweet This! SEO is very cost effective…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • 5 Questions to Ask Your Search Engine Optimization Consultant

    … consultant should welcome a second opinion from an industry peer. We’ve even done due diligence investigations for large companies to audit and identify whether or not their SEO consultants were deploying blackhat techniques. Unfortunately, in every engagement they were. If you’re suspicious, chances are you may be in trouble. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • The Impact of Micro-Moments on the Consumer Journey

    …, businesses and brands must recognize this as an opportunity to provide information and, simultaneously, showcase who they are and what their business stands for. They need to tell their brand’s story because storytelling is the most powerful way for a consumer to connect with a brand. Hubspot frequently advocates the importance of storytelling…

    Marketing Technology Blog- 21 readers -
  • Why We Rebranded and Changed Our Domain to MarTech.zone

    … and even added a domain change mechanism in search console. It was also difficult for us to share our domain. We always had to say marketing-tech-blog-dot-com and spell it out to people when discussing it. It wasn’t a domain that simply rolled off the tongue and was easy to translate to a URL that the person could remember and type into a browser…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
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