Organic Search

Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.
Posts about Organic Search
  • Is Google killing mobile organic search?

    … Click-through rates for websites depend a great deal on their position in organic search results. But to what extent are local businesses further compromised as Google pushes all organic results further and further off the bottom of the mobile screen as it prioritizes paid ads, Google My Business listings, Knowledge Graph and/or Accelerated…

    Search Engine Watchin Paid Search SEO Google- 14 readers -
  • 4 Tips for Using SEO to Boost E-Commerce Sales

    … This article was originally published on TotalRetail. It’s no secret that proper search engine optimization is a key factor in the success of an online retailer. Some online retailers view SEO as a requirement to drive traffic to a website’s blog or homepage, but that’s only part of the story. To increase your chances of converting a website…

    Acceleration Partnersin SEO- 12 readers -
  • 17 useful search marketing stats from Merkle’s Q2 2016 report

    … but slowing Shopping Ads traffic from Google image search and Yahoo surges Google’s expanded text ads have had only a modest impact The report covers the latest trends in paid search, organic search, social media, display advertising, and comparison shopping engines, so let’s cherry-pick some of the highlights… Paid Search Advertiser spending…

    Search Engine Watch- 16 readers -
  • Google’s monetisation changes: the impact on your SEO

    Reading time: 5 mins Google’s ongoing changes to search results pages (SERPs) are promoting paid listings and forcing organic results further and further down in prominence, impacting SEO efforts. Google made $19.1 billion from advertising in 2015 It is worth clarifying that Google, from a revenue perspective, is an advertising company.

    Attacat Joel/ Attacat of Edinburgh- 15 readers -
  • 7 Reasons Why You Should Have a Video Marketing Strategy

    … An effective video strategy has been proven to help you boost online business, whether through better engagement rates on your social media channels, higher conversion rates in your e-commerce store, increasing brand awareness through online videos ads, or attracting passersby to your business location. Marketers have shied away from video…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • How organic search might influence the 2016 US election

    … Search data has always been powerful, but it becomes even more significant when we’re able to understand what people search for in relation to the 2016 US elections and how this may affect the final outcome. Every search query reflects a voter’s question regarding the candidates or specific topics and this could eventually affect the sentiment…

    Search Engine Watchin EMail How To's- 10 readers -
  • Content, Link and Keyword Strategies for 2016 SEO

    … Strategies 2016 With Tips and Tools, details many of those strategies. The Infographic covers the major SEO elements to consider in 2016, which includes keyword research, on-page SEO, site-wide SEO, mobile friendly site, link building 2016, content marketing, & mobile SEO. There’s also some helpful pointers at the end to show you which Chrome…

    Douglas Karr/ Marketing Technology Blogin SEO Content- 17 readers -
  • The Best Customer Acquisition Strategies Online

    … infographic with 7 outstanding acquisition strategies to ensure your online marketing strategies are operating with peak efficiency. Organic Search still matters. Utilizing effective content strategies and optimizing your platform and content can drive new traffic. In fact, 80% of people ignore paid ads and instead focus on organic results Tweet…

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
  • Should PPC and SEO campaigns have different landing pages?

    … easy (and risk-free) to change the URL of a PPC landing page in your ad, while getting the search engines used to a new SEO landing page can be fraught with short-term problems. See if you can make some changes to the page to incorporate some of the nice conversion rate optimization you have done for PPC. Then check the results. See if you…

    Search Engine Guidein Paid Search SEO- 17 readers -
  • Should I stay away from highly competitive keywords?

    … be exactly the right decision, depending on your business. After all, if you have a small business with a no-name Web site, then it is unlikely that you'll do well on high competitiveness keywords. But consider this. It isn't impossible to do well if you have a truly valuable message that is a better fit for that keyword than everyone else…

    Search Engine Guidein Paid Search Google- 4 readers -
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