Organic Search

Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.
Posts about Organic Search
    • 5 Awesome Tools for Content Marketing Minimalists

      I consider myself a minimalist in content marketing. I don’t like complicated calendars, schedulers and planning tools—to me, they make the process more complicated than it needs to be. Not to mention, they make content marketers rigid. If you’re using a 6-month content calendar planning tool—that your company is paying for—you feel obligated to stick to every detail of that plan.

      Marketing Technology Blogin Content- 13 readers -
    • Who were the “winners” and “losers” of organic search in 2017?

      Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on during 2017. Searchmetrics bases its analysis on a unique indicator known as ‘SEO visibility’, which it uses to measure a webpage’s performance in organic search.

      Search Engine Watchin Social- 8 readers -
  • Not Every Content Strategy Needs a Story

    … Stories are everywhere and I’m sick of it. Every social media app is trying to throw them in my face, every website is trying to lure me to their clickbait story, and now every brand wants to emotionally connect with me online. Please make it stop. Reasons Why I’m Growing Weary of Stories: Most people are terrible at telling stories. Most…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • 4 Essential Strategies For Your Multi-Location Business Online

    … of the major evolutions that hasn’t hit full-steam yet but which is rapidly becoming important is the use of voice interfaces to interact with digital platforms/devices. Amazon has already sold more than 10 million Alexa-powered Echo devices and it’s estimated that there will be 21.4 million smart speakers in the United States by 2020. Voice searches…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Ahrefs Launches an Incredible New Site Audit Tool

    … templating to fix issues. Every year, the impact of issues associated with organic search algorithms continue to change – but for some reason, those audit tools rarely did. And, over time, I’d say that SEO professionals really were seeking a site health audit rather than some subjective SEO audit. An audit that provides an array of tools so…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Highlights from TechSEO Boost: The key trends in technical SEO

    … Although most search conferences contain some sessions on technical SEO, until now there has been a general reluctance to dedicate a full schedule to this specialism. That is an entirely understandable stance to take, given that organic search has evolved to encompass elements of so many other marketing disciplines. Increasing visibility via…

    Search Engine Watch- 16 readers -
  • What are sitelinks and how can I get them?

    …, which are very similar but appear in AdWords ads. AdWords users have full control over whether these links appear and what they contain, unlike organic links – as we’ll cover in just a moment. In some cases, sitelinks will also appear with a handy searchbox which lets the user search within your site directly from the SERP. Here’s what…

    Search Engine Watch- 11 readers -
  • SEO: 5 Trends to Optimize for Google Organic Search

    … for testing and innovation on strategies they have not adopted. One focus of every marketing budget, though, should continue to be search engine traffic. Notice that I didn’t say search engine optimization. The term is often affixed to infrastructure, back-end development, and link-building strategies that no longer have the impact they once did…

    Douglas Karr/ Marketing Technology Blogin SEO Google- 42 readers -
  • How Your Hosting Can Affect Your SEO

    … results in German search results if your hosting has a eurozone (or better, German) physical location. This rule of thumb generally holds true at the country level all over the world. Unfortunately, most hosting companies only have data centers at a few specific cities. Are they in the countries or broad global zones of your target audiences…

    Douglas Karr/ Marketing Technology Blogin SEO How To's- 17 readers -
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