Organic Search

Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.
Posts about Organic Search
  • Mia: Local Business Reviews, Loyalty, and CRM

    … Mia, from Signpost, scans data on millions of consumers to find new opportunities to send the right messages at the right time. This AI-based technology creates emails and texts that your customers respond to, increasing your sales by 10% and upping your review rating by nearly two stars on average. Mia reaches out to customers to see if they’d…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • How to Implement a Knowledge Base Solution

    … out a kbase (as they’re also known), can provide a searchable repository that helps your company reduce inbound support requests, avoid repetitive requests, improve resolution times, and improve customer satisfaction. All of those, of course, reduce costs and can improve retention rates. What is a knowledge base? A knowledge base (KBase) is a well…

    Douglas Karr/ Marketing Technology Blogin How To's- 21 readers -
  • Gated or Non-Gated Content: When? Why? How…

    … searchers out from valuable content so if you don’t believe that organic audience will find value in your content, removing it from search (gating it) will very easily do that. The biggest challenge when answering these questions is determining whether you will miss out on valuable organic search traffic by gating content. Use Google Webmaster Tools…

    Marketing Technology Blogin EMail Content How To's- 17 readers -
  • 5 reasons to give SEO experts a seat at the website planning table

    … for your site to be viewed more favorably when it comes to organic search rankings. 2) Discover and make the most of content opportunities Your content specialists ought to work hand in hand with your SEO expert to craft content that has legs and delivers business value. The right content selection process can lead to subject matter that works for you…

    Search Engine Watchin SEO- 14 readers -
  • What is Good SEO? Here’s Our Case Study

    … Over the last few years, I’ve been quite vocal about how so many consultants and agencies in the organic search industry refuse to change. It’s unfortunate as they continue to leave a trail of clients that have invested a lot but actually destroyed their ability to acquire organic authority, ranking, and traffic. Good SEO: A Case Study…

    Douglas Karr/ Marketing Technology Blogin SEO- 18 readers -
  • What are the Top SEO Ranking Factors in 2017?

    … We are working with several very large companies on improving their organic search visibility right now and are genuinely surprised at how much their previous search engine optimization is costing them, not gaining them. They were literally paying firms that were hurting their optimization. One company built a farm of domains then popped up…

    Douglas Karr/ Marketing Technology Blogin SEO- 28 readers -
  • 10 Keys to Optimizing a Knowledge-Base Article

    … While an article or blog post might flow like a short story, visitors seeking information love to see that information optimized in a consistent format. A reader of an article may carefully read through each word, each line, and each paragraph. However, a visitor seeking knowledge may wish to quickly scan the page and jump directly…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • How will Google’s new ‘Ad’ label impact marketers?

    … motive. But is this just a myopic attempt to gain clicks (and the accompanying revenue) in the short term? Or is there more at play here? For many in the organic search industry, this will just be another step in the inexorable march towards paid search domination of results pages. One assumption at the heart of Google’s latest update…

    Search Engine Watchin Paid Search How To's- 29 readers -
  • PaveAI: Someone Finally Found Answers in Google Analytics!

    … radio station’s calling code. Every time there was a contest on the radio, their traffic spiked. We removed the page and requested it be removed from search engines – but not before it wreaked havoc on the marketing team there who couldn’t find it. So how do you filter and segment your analytics data down to a usable, statistically valid segment…

    Douglas Karr/ Marketing Technology Blogin Google- 46 readers -
  • What are the Benefits and ROI on Search Engine Optimization?

    … and small. Harris Myers has developed this infographic, SEO: Why Your Business Needs it NOW?, that includes six reasons why every business should have an organic search strategy: The online experience begins with search – 93% of today’s consumers use a search engine to look for products and services Tweet This! SEO is very cost effective…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • What is the Impact of Online Consumer Reviews on Your Business?

    … We recently met with a fantastic company, Viral Launch, who work with businesses selling products via Amazon. By working on both optimizing a product page and incorporating strategies to collect reviews from customers, they’re able to increase the visibility of your products in internal product searches… ultimately increasing sales exponentially…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • The Impact of Micro-Moments on the Consumer Journey

    … A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how…

    Marketing Technology Blog- 27 readers -
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