Organic Search

Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.
Posts about Organic Search
    • The Impact of Micro-Moments on the Consumer Journey

      A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how very new the idea of micro-moment ...

      Marketing Technology Blog- 15 readers -
    • Why We Rebranded and Changed Our Domain to MarTech.zone

      The term blog is an interesting one. Years ago, when I wrote Corporate Blogging for Dummies, I loved the term blog because it denoted a sense of personality and transparency. Companies no longer had to totally depend on pitching the news to reveal their culture, news, or advancements. They could broadcast those out via their corporate blog and build a community via social medi ...

      Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Can You Compete on Google with Big Business?

    Before you get upset with me on this article, please read it thoroughly. I’m not saying that Google isn’t an incredible acquisition resource or that there’s not marketing return on investment in either paid or organic search strategies. My point in this article is that big business is totally dominating organic and paid search results.

    Douglas Karr/ Marketing Technology Blog- 32 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Larry Kim peers into his crystal ball to make some outlandish predictions for SEO in 2017; Facebook is preparing to flip the switch on a mid-roll video ad offering that will share revenue with users; and – here’s a name…

    Search Engine Watchin Social Paid Search- 25 readers -
  • Is Google killing mobile organic search?

    … Click-through rates for websites depend a great deal on their position in organic search results. But to what extent are local businesses further compromised as Google pushes all organic results further and further off the bottom of the mobile screen as it prioritizes paid ads, Google My Business listings, Knowledge Graph and/or Accelerated…

    Search Engine Watchin Paid Search SEO Google- 19 readers -
  • 4 Tips for Using SEO to Boost E-Commerce Sales

    … This article was originally published on TotalRetail. It’s no secret that proper search engine optimization is a key factor in the success of an online retailer. Some online retailers view SEO as a requirement to drive traffic to a website’s blog or homepage, but that’s only part of the story. To increase your chances of converting a website…

    Acceleration Partnersin SEO- 14 readers -
  • 17 useful search marketing stats from Merkle’s Q2 2016 report

    … organic search has increased by nearly two points in the past year. Social media sites accounted for 2.8% of site visits in Q2 2016, with Facebook producing 63% of all site visits driven by social media. Comparison Shopping Engines The eBay Commerce Network commanded a majority of advertisers’ comparison shopping engine (CSE) spending…

    Search Engine Watch- 21 readers -
  • 7 Reasons Why You Should Have a Video Marketing Strategy

    …. To increase foot traffic to my retail location. To increase brand trust by using professional looking video on my website. To increase social media engagement with your followers. To increase organic search results for your local business. To build brand trust by being an industry authority. Download the free ebook below and get…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
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