Organic Search

Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.
Posts about Organic Search
  • How Your Hosting Can Affect Your SEO

    … Yes, your hosting can have an impact on your SEO. Surprised? So are most people when they learn that their hosting plan can impact their potential for reaching high SERPs. But why? And how? Turns out, your hosting plan affects three major areas which all affect your rankings: Security, Location, and Speed. We’ll give you a thorough breakdown…

    Douglas Karr/ Marketing Technology Blogin SEO How To's- 17 readers -
  • Mia: Local Business Reviews, Loyalty, and CRM

    … Mia, from Signpost, scans data on millions of consumers to find new opportunities to send the right messages at the right time. This AI-based technology creates emails and texts that your customers respond to, increasing your sales by 10% and upping your review rating by nearly two stars on average. Mia reaches out to customers to see if they’d…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • How to Implement a Knowledge Base Solution

    …-organized repository of articles that can assist internal staff and external clients to find and implement solutions rather than contact your support team. Well-designed knowledge bases have well-organized taxonomies and are indexed well so that users can search and find what they need in the shortest time possible. ManageEngine, developers…

    Douglas Karr/ Marketing Technology Blogin How To's- 21 readers -
  • Gated or Non-Gated Content: When? Why? How…

    … content is equally simple: withholding the wrong content may deter your audience from further engaging with your brand. Analyzing Content for Gating/Not Gating? The way to analyze which content is best to gate and not gate can be separated into three categories: Customer Journey Stage Search Query Volume Hyper-Targeted, Good Content…

    Marketing Technology Blogin EMail Content How To's- 17 readers -
  • 5 reasons to give SEO experts a seat at the website planning table

    … for your site to be viewed more favorably when it comes to organic search rankings. 2) Discover and make the most of content opportunities Your content specialists ought to work hand in hand with your SEO expert to craft content that has legs and delivers business value. The right content selection process can lead to subject matter that works for you…

    Search Engine Watchin SEO- 14 readers -
  • What is Good SEO? Here’s Our Case Study

    … Over the last few years, I’ve been quite vocal about how so many consultants and agencies in the organic search industry refuse to change. It’s unfortunate as they continue to leave a trail of clients that have invested a lot but actually destroyed their ability to acquire organic authority, ranking, and traffic. Good SEO: A Case Study…

    Douglas Karr/ Marketing Technology Blogin SEO- 18 readers -
  • What are the Top SEO Ranking Factors in 2017?

    … We are working with several very large companies on improving their organic search visibility right now and are genuinely surprised at how much their previous search engine optimization is costing them, not gaining them. They were literally paying firms that were hurting their optimization. One company built a farm of domains then popped up…

    Douglas Karr/ Marketing Technology Blogin SEO- 28 readers -
  • 10 Keys to Optimizing a Knowledge-Base Article

    … together a fantastic article, The Ultimate Knowledge Base Article Template, along with the infographic below. I wanted to take a bit of a spin on the topic and speak to how you might best optimize your knowledge base article to attract both readers and search engines. Here are my tips aligned with Colin’s: Title – search engine users often…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • How will Google’s new ‘Ad’ label impact marketers?

    … motive. But is this just a myopic attempt to gain clicks (and the accompanying revenue) in the short term? Or is there more at play here? For many in the organic search industry, this will just be another step in the inexorable march towards paid search domination of results pages. One assumption at the heart of Google’s latest update…

    Search Engine Watchin Paid Search How To's- 29 readers -
  • PaveAI: Someone Finally Found Answers in Google Analytics!

    … radio station’s calling code. Every time there was a contest on the radio, their traffic spiked. We removed the page and requested it be removed from search engines – but not before it wreaked havoc on the marketing team there who couldn’t find it. So how do you filter and segment your analytics data down to a usable, statistically valid segment…

    Douglas Karr/ Marketing Technology Blogin Google- 47 readers -
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