Organic Search

Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.
Posts about Organic Search
    • How will Google’s new ‘Ad’ label impact marketers?

      Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now be rolled out globally. This white label with green text and a green outline will replace the green label that was launched in June 2016. The instant reaction to this is that the new labels fit in quite seamlessly with the rest of the paid placement, perhaps c ...

      Search Engine Watchin Paid Search How To's- 18 readers -
    • PaveAI: Someone Finally Found Answers in Google Analytics!

      For years we’ve struggled with both clients and professionals making poor decisions based on analytics. There are several shortcomings, especially with Google Analytics, that people aren’t often aware of: Fake Traffic – analytics traffic doesn’t include visits made by bots. The problem is that there are millions of bots out there that obscure their identity as a bot.

      Douglas Karr/ Marketing Technology Blogin Google- 21 readers -
    • What are the Benefits and ROI on Search Engine Optimization?

      As I was reviewing old articles I had written on search engine optimization; I discovered that it was now over a decade that I’ve been providing direction. Search engine optimization rose to its peak a few years ago, a multi-billion industry that skyrocketed but then fell from grace. While SEO consultants were everywhere, many were leading their clients down a dubious path whe ...

      Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 10 Keys to Optimizing a Knowledge-Base Article

    … While an article or blog post might flow like a short story, visitors seeking information love to see that information optimized in a consistent format. A reader of an article may carefully read through each word, each line, and each paragraph. However, a visitor seeking knowledge may wish to quickly scan the page and jump directly…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • What is the Impact of Online Consumer Reviews on Your Business?

    … We recently met with a fantastic company, Viral Launch, who work with businesses selling products via Amazon. By working on both optimizing a product page and incorporating strategies to collect reviews from customers, they’re able to increase the visibility of your products in internal product searches… ultimately increasing sales exponentially…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 5 Questions to Ask Your Search Engine Optimization Consultant

    …: Stop Ignoring Search Engine Advice – Every search engine provides incredible resources for us to ensure we’re not violating their terms of use and following their best practices. Sure, sometimes that advice is vague and often leaves loopholes – but that doesn’t mean an SEO consultant should push the boundaries. Don’t. Something that works today that’s…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • The Impact of Micro-Moments on the Consumer Journey

    … A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how…

    Marketing Technology Blog- 17 readers -
  • Why We Rebranded and Changed Our Domain to MarTech.zone

    … exact book but called it Content Marketing for Dummies… it would have stood the test of time. But the term blog limited its lifetime. Our site’s name was called the Marketing Tech Blog with the URL marketingtechblog.com. I was doing the same thing to my site that I had done with my book. The term blog evoked similar responses. The term blog sounded…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Can You Compete on Google with Big Business?

    … Before you get upset with me on this article, please read it thoroughly. I’m not saying that Google isn’t an incredible acquisition resource or that there’s not marketing return on investment in either paid or organic search strategies. My point in this article is that big business is totally dominating organic and paid search results. We’ve…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 31 readers -
  • Can You Compete on Google with Big Business?

    … Before you get upset with me on this article, please read it thoroughly. I’m not saying that Google isn’t an incredible acquisition resource or that there’s not marketing return on investment in either paid or organic search strategies. My point in this article is that big business is totally dominating organic and paid search results. We’ve…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 33 readers -
  • Five most interesting search marketing news stories of the week

    … you probably weren’t expecting to see crop up in the news – AOL is offering up free wireless data as a reward for engaging with ads. Nine crazy predictions for SEO in 2017 It’s January, and as we all know, the arrival of January and the new year heralds the arrival of any number of predictions posts across every website you visit. (I myself am guilty…

    Search Engine Watchin Social Paid Search- 26 readers -
  • Is Google killing mobile organic search?

    … Click-through rates for websites depend a great deal on their position in organic search results. But to what extent are local businesses further compromised as Google pushes all organic results further and further off the bottom of the mobile screen as it prioritizes paid ads, Google My Business listings, Knowledge Graph and/or Accelerated…

    Search Engine Watchin Paid Search SEO Google- 24 readers -
  • 4 Tips for Using SEO to Boost E-Commerce Sales

    … This article was originally published on TotalRetail. It’s no secret that proper search engine optimization is a key factor in the success of an online retailer. Some online retailers view SEO as a requirement to drive traffic to a website’s blog or homepage, but that’s only part of the story. To increase your chances of converting a website…

    Acceleration Partnersin SEO- 15 readers -
Get the top posts daily into your mailbox!
More from around the web