Organic Search

Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.
Posts about Organic Search
    • Five most interesting search marketing news stories of the week

      Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Larry Kim peers into his crystal ball to make some outlandish predictions for SEO in 2017; Facebook is preparing to flip the switch on a mid-roll video ad offering that will share revenue with users; and – here’s a name you probably weren’t expecting to ...

      Search Engine Watchin Social Paid Search- 20 readers -
  • Is Google killing mobile organic search?

    … question is: has Google killed mobile organic search? For these two columns ClickZ consulted five experts. Brian Halligan, CEO HubSpot Andrew Shotland, CEO LocalSEOGuide.com Will Critchlow CEO, Distilled David Mihm, local digital marketing consultant. Kevin Cotch, SEO Analyst at TopRank Marketing The answer (as you’d expect from inbound…

    Search Engine Watchin Paid Search SEO Google- 16 readers -
  • 4 Tips for Using SEO to Boost E-Commerce Sales

    … This article was originally published on TotalRetail. It’s no secret that proper search engine optimization is a key factor in the success of an online retailer. Some online retailers view SEO as a requirement to drive traffic to a website’s blog or homepage, but that’s only part of the story. To increase your chances of converting a website…

    Acceleration Partnersin SEO- 12 readers -
  • 17 useful search marketing stats from Merkle’s Q2 2016 report

    … This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading. Of particular note are the revelations that: Google search spending growth has slowed to 22% as CPCs fall 9% Desktop PLA growth rate jumps while mobile growth is strong…

    Search Engine Watch- 20 readers -
  • 7 Reasons Why You Should Have a Video Marketing Strategy

    … you can easily make many different kinds of videos. If you’ve utilized Canva to make images, it’s very much the same style of platform – only for video production. Here are 7 Reasons Why You Should Have a Video Marketing Strategy To increase click-through rates (CTR) of your online ads. To drive brand awareness for my business or product…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • How organic search might influence the 2016 US election

    … Search data has always been powerful, but it becomes even more significant when we’re able to understand what people search for in relation to the 2016 US elections and how this may affect the final outcome. Every search query reflects a voter’s question regarding the candidates or specific topics and this could eventually affect the sentiment…

    Search Engine Watchin EMail How To's- 10 readers -
  • Content, Link and Keyword Strategies for 2016 SEO

    … I’ll be honest that the further we get from the algorithm changes of a few years ago, the less I view search engine optimization tools and services as valuable as they once were. Don’t confuse that with the importance of SEO. Organic search is still an incredibly efficient and affordable strategy for acquiring new visitors. My problem isn’t…

    Douglas Karr/ Marketing Technology Blogin SEO Content- 19 readers -
  • The Best Customer Acquisition Strategies Online

    … by 10% in just 6-9 months Tweet This! Analytics – 50% of businesses find it difficult to attribute marketing directly to revenue results Tweet This!. Identify your top converting channels using analytics. Not enough businesses emphasize the importance of measuring marketing ROI. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin EMail- 19 readers -
  • Should PPC and SEO campaigns have different landing pages?

    … Perhaps this is never a question you considered, especially if you work in a small company. You probably don't have much of a budget. Why not use the same landing page for the same keyword in both organic and paid search? It's the same exact keyword, after all. There's no need to pay for two different pages about the same thing. But if you…

    Search Engine Guidein Paid Search SEO- 18 readers -
  • Should I stay away from highly competitive keywords?

    … competitiveness tells you nothing about the organic search competitiveness, but in reality they usually run about the same. So, most people ask the same thing about keywords: "Should I stay away from highly competitive keywords?" Like any good consultant, my answer is, "It depends." I mean, the tendency is to shy away from that much competition, which could…

    Search Engine Guidein Paid Search Google- 4 readers -
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