Organic Search

Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.
Posts about Organic Search
  • PaveAI: Someone Finally Found Answers in Google Analytics!

    … For years we’ve struggled with both clients and professionals making poor decisions based on analytics. There are several shortcomings, especially with Google Analytics, that people aren’t often aware of: Fake Traffic – analytics traffic doesn’t include visits made by bots. The problem is that there are millions of bots out there that obscure…

    Douglas Karr/ Marketing Technology Blogin Google- 49 readers -
  • Can You Compete on Google with Big Business?

    …. SimilarWeb has published its Momentum Awards for 2016. The SimilarWeb Momentum Awards recognize websites in the U.S. that have demonstrated exceptional advancement in their online category in 2016. The 39 winners in 13 categories have successfully improved their SimilarWeb Ranking – an algorithmic score which sorts over 80 million sites…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 44 readers -
  • SEO: 5 Trends to Optimize for Google Organic Search

    …. In fact, if you have an SEO consultant working with your company and their focus is on those areas and not on visitor behavior, content strategies, multiple mediums, and other channels… you need to find a new organic search consultant. When it comes to search engine optimization (SEO), the only constant is change. Although the surface-level…

    Douglas Karr/ Marketing Technology Blogin SEO Google- 42 readers -
  • 10 Keys to Optimizing a Knowledge-Base Article

    … While an article or blog post might flow like a short story, visitors seeking information love to see that information optimized in a consistent format. A reader of an article may carefully read through each word, each line, and each paragraph. However, a visitor seeking knowledge may wish to quickly scan the page and jump directly…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • How will Google’s new ‘Ad’ label impact marketers?

    … Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now be rolled out globally. This white label with green text and a green outline will replace the green label that was launched in June 2016. The instant reaction to this is that the new labels fit in quite seamlessly with the rest…

    Search Engine Watchin Paid Search How To's- 29 readers -
  • The Impact of Micro-Moments on the Consumer Journey

    … A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how…

    Marketing Technology Blog- 29 readers -
  • What are the Top SEO Ranking Factors in 2017?

    … companies ignore this great opportunity. Ensure your company is listed properly on Google for Business and use citations (NAP – Name, Address, Phone Number) on every page of your site. Quality Content and Links – this is where great consultants thrive and terrible ones get you in trouble. Your goal should be building out great content (like…

    Douglas Karr/ Marketing Technology Blogin SEO- 28 readers -
  • What are the Benefits and ROI on Search Engine Optimization?

    … As I was reviewing old articles I had written on search engine optimization; I discovered that it was now over a decade that I’ve been providing direction. Search engine optimization rose to its peak a few years ago, a multi-billion industry that skyrocketed but then fell from grace. While SEO consultants were everywhere, many were leading…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • How to Implement a Knowledge Base Solution

    …-organized repository of articles that can assist internal staff and external clients to find and implement solutions rather than contact your support team. Well-designed knowledge bases have well-organized taxonomies and are indexed well so that users can search and find what they need in the shortest time possible. ManageEngine, developers…

    Douglas Karr/ Marketing Technology Blogin How To's- 22 readers -
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