Organizational Development

Organization development (OD) is a deliberately planned, organization-wide effort to increase an organization's effectiveness and/or efficiency and/or to enable the organization to achieve its strategic goals. OD theorists and practitioners define it in various ways. Its multiplicity of definition reflects the complexity of the discipline and is responsible for its lack of understanding.
Posts about Organizational Development
    • A business case for diversity in digital transformation

      By Kristian Strøbech, {grow} Community Member Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Little did I imagine the janitor would steal the show. Stumbling into unexpected goodness is such a treat! Our story begins when a regional Danish television broadcaster, TV 2 Nord, booked me for a series of workshops.

      {grow}- 7 readers -
  • Success may mean staying true to what you know is true

    … have a master’s degree in organizational development, something I don’t talk a lot about, but an experience level that has helped me a tremendous amount as an enterprise-level consultant. And then the wheels came off In our first meeting, I said that we needed to accomplish five things to make this very entrepreneurial opportunity work in a very…

    {grow}- 6 readers -
  • The reality of online influence and the only thing that matters

    … with Mark Schaefer called How to Identify, Understand and Grow Your Ideal Content Audience. Check it out, as well as their new free audience Discovery tool. Affinio is an advanced marketing intelligence platform that leverages the interest graph to understand today’s consumers. Affinio believes that if we can understand individuals at a deeper and richer…

    {grow}- 11 readers -
  • Why marketing today takes courage

    … I recently spent a few days with the CMO of a well-known company in Denmark. I filled his head with a vision of what was both necessary and possible in this new world of digital marketing and he turned to me with a serious look on his face. “This is going to be difficult, isn’t it?” he said. “What do you mean?” I asked. “To take advantage…

    {grow}- 11 readers -
  • The Internet of Things will be ruled by kids

    … The beginning of each year is filled with technology forecasts, and for the past several years we have been shoveled quite a lot of projections about the Internet of Things, or “IoT” for short. For all the hyper-hype, I can scarcely imagine a less impactful trend. There might be rivers of data converging somewhere in the world I suppose…

    {grow}- 7 readers -
  • Marketing and the new Digital Mindset

    … What does it mean to be “digital?” Is your business digital? How do you know it is? Is it enough? Research shows only 18 percent of all businesses are really optimizing digital in a way that creates competitive advantage and those that do leave their competitors far behind. Which side do you fall on? In this new episode of The Marketing…

    {grow}- 10 readers -
  • 5 Reasons companies are bringing their marketing in house

    … Here’s a significant trend described in a very fine digital marketing research report from SoDA — in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. This shift to marketing in house is even more remarkable…

    {grow}- 26 readers -
  • CEOs are finally embracing social. What does it mean to you?

    … There was a great Harvard Business Review article recently on CEOs and social media. There has been a dramatic change in just a few years and it’s worth sharing a few of the survey results and thoughts on what this means to you. An analysis found that 80 percent of the CEOs of the world’s largest 50 companies are engaged online and on social…

    {grow}- 8 readers -
  • Lions and Tigers and Buyer Personas … Oh My

    … On The Marketing Companion podcast, Tom Webster and I continue to plow new ground. For example, in this latest episode, we become the first on-demand radio show to mention The Kardashians and B2B buyer personas in the same sentence. We discuss why Zappos employees are fleeing the holocracy, and explain how this concept began with Star Trek. Sort…

    {grow}- 10 readers -
  • The key to social media success rests with HR?

    … competencies rooted in statistical analysis and data science. Initiatives and compensation based on long-term customer development instead of quarterly sales goals. Organizational design. Recruiting. Training. Compensation. Change management. All of the success factors in this list are HR functions, not typical marketing responsibilities … but without…

    {grow}in Social Content- 11 readers -
  • The 5 hottest marketing jobs in a digital age

    … How can we expect marketing jobs to be impacted by technology over the next few years? Here is a forecast of the hottest marketing jobs culled from studies and conversations with dozens of marketing clients and executives in my classes: 1. Get ready for the data Marketing is more and more about math and if you don’t have some background…

    {grow}in Content- 7 readers -
  • Social selling, social business, social employees and other hype

    … is being generated by over-simplified guru-speak that is out of step with business reality. 1. The social enterprise Let’s say you walk into France one day and announce that they need to be more like Russia. No more wine and cheese. From now on, it’s vodka and caviar. That change is not going to take place, at least not for a long, long time. I…

    {grow}in Social- 7 readers -
  • 7 Ways social media has changed leadership

    … elevate quirky geniuses or organizational leaders? Can you be both? 5) Transparency and political leadership I think one contributor to American political paralysis is the harsh transparency and instantaneous public feedback from the social web. Not long ago, you only had to face your constituents every few months when you planned a trip back…

    {grow}in Social Google Facebook Twitter- 11 readers -
  • Your social media strategy plan: Where do you START?

    … When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. Today’s post provides a step-by-step overview on how to move ahead. Headline links at the beginning of each section will take you to more detailed posts if you want to learn more about each…

    {grow}in Social Content Facebook Twitter YouTube- 12 readers -
  • Social media marketing is not a “project”

    … I was thumbing through a recent Seth Godin post on the importance of projects and his advice on tackling them and it served as a good prompt to remind you that not everything is a project. In fact, there are very good reasons to RESIST the idea of identifying something as a “project.” “Projects” are fine when you are identifiying a finite team…

    {grow}in Social- 6 readers -
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