Organizational Development

Organization development (OD) is a deliberately planned, organization-wide effort to increase an organization's effectiveness and/or efficiency and/or to enable the organization to achieve its strategic goals. OD theorists and practitioners define it in various ways. Its multiplicity of definition reflects the complexity of the discipline and is responsible for its lack of understanding.
Posts about Organizational Development
    • Five of my best insights on becoming a great marketing consultant

      By Mark Schaefer I had the honor of studying under the legendary American management consultant Peter Drucker while I was earning my master’s degree from Claremont Graduate University. Dr. Drucker was the most brilliant man I’ve known, and this was an extraordinarily impactful period of my professional life.

      {grow}- 5 readers -
  • How to find homegrown content marketing evangelists

    …. Interview them for blogging topics. Keep an eye out for representatives who want to help customers in new ways. Retail Staff Pinpoint the best-performing retail locations and buy the manager lunch. Pick their brain about how they run their store and their philosophy for taking care of customers and clients. Look for customer success stories…

    {grow}in Content How To's- 10 readers -
  • The ideal marketing workplace requires more than exposed brick walls

    … By Mark Schaefer I’ve seen several research reports that consistently report that “hiring the right people” is the biggest obstacle to a Chief Marketing Officer’s success. Certainly finding the right skill set and experience levels are challenges. We’re going through a cataclysmic shift in what it takes to be a marketer. But new research paints…

    {grow}- 12 readers -
  • 4 Non-Marketing Skills You Need to Become a Better Marketer

    … brand voice. This means you need to choose one or two key people that all internal teams trust to approve campaigns, ad copy, social media posts, etc. If everything has to go through legal, you’ll be the very opposite of “agile,” but that doesn’t mean everyone on the marketing team should be able to make key decisions. Your finance team and CEO…

    {grow}- 21 readers -
  • The Secret to Getting Exactly What You Want (In Business)

    … By Brooke B. Sellas, {grow} Contributing Columnist Getting exactly what you want in life or in business seems next to impossible these days. I’m here to tell you, it’s not. I’ve noticed something lately as I’ve been trying to get my way. Tenacity pays off and so does data. Patience is also something to note. In our current society, where we…

    {grow}- 12 readers -
  • A business case for diversity in digital transformation

    … By Kristian Strøbech, {grow} Community Member Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Little did I imagine the janitor would steal the show. Stumbling into unexpected goodness is such a treat! Our story begins when a regional Danish television broadcaster, TV…

    {grow}- 13 readers -
  • HR and social media: 7 Ways HR needs to act like marketing

    … By Mark Schaefer I wrote awhile back that digital transformation would not necessarily be led by marketers. Success may not come through a brilliant strategy or new technology. It’s going to require a culture change, and that might have to be led by and HR team. On the flip side of things, maybe success in HR will be led by marketing…

    {grow}in Social- 22 readers -
  • Success may mean staying true to what you know is true

    … By Mark Schaefer I invented Groupon. Well sort of. Many years ago, my first big consulting opportunity was with a national newspaper chain. The company saw the writing on the wall and knew they needed to make big changes to adjust to the digital age. I was invited by the publisher to come into their office and present my innovative new ideas…

    {grow}- 11 readers -
  • The reality of online influence and the only thing that matters

    … I used to be a big shot. In my corporate marketing days, I was among the top 1 percent on the company organizational chart. I was awarded seven patents and I earned two masters degrees. I closed the biggest deal in the company’s history, worth more than $5 billion in sales. I earned a big salary and managed a highly-visible team…

    {grow}- 37 readers -
  • Why marketing today takes courage

    … I recently spent a few days with the CMO of a well-known company in Denmark. I filled his head with a vision of what was both necessary and possible in this new world of digital marketing and he turned to me with a serious look on his face. “This is going to be difficult, isn’t it?” he said. “What do you mean?” I asked. “To take advantage…

    {grow}- 14 readers -
  • The Internet of Things will be ruled by kids

    … as seemingly harmless as a Barbie doll can be hacked to spy on kids, are you ready to bet your company on this technology? Serious issues such as data privacy, risk of breaches and lawsuits, purposeful or accidental deletion, and loss of reputation all become amplified in this environment. Organizational readiness. When sensors can control your house, your…

    {grow}- 11 readers -
  • Marketing and the new Digital Mindset

    … What does it mean to be “digital?” Is your business digital? How do you know it is? Is it enough? Research shows only 18 percent of all businesses are really optimizing digital in a way that creates competitive advantage and those that do leave their competitors far behind. Which side do you fall on? In this new episode of The Marketing…

    {grow}- 17 readers -
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