Organizational Development

Organization development (OD) is a deliberately planned, organization-wide effort to increase an organization's effectiveness and/or efficiency and/or to enable the organization to achieve its strategic goals. OD theorists and practitioners define it in various ways. Its multiplicity of definition reflects the complexity of the discipline and is responsible for its lack of understanding.
Posts about Organizational Development
  • A business case for diversity in digital transformation

    … By Kristian Strøbech, {grow} Community Member Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Little did I imagine the janitor would steal the show. Stumbling into unexpected goodness is such a treat! Our story begins when a regional Danish television broadcaster, TV…

    {grow}- 9 readers -
  • Success may mean staying true to what you know is true

    … have a master’s degree in organizational development, something I don’t talk a lot about, but an experience level that has helped me a tremendous amount as an enterprise-level consultant. And then the wheels came off In our first meeting, I said that we needed to accomplish five things to make this very entrepreneurial opportunity work in a very…

    {grow}- 6 readers -
  • The reality of online influence and the only thing that matters

    … had to learn the hard way: There is an entirely new paradigm of power in the online world … or what I call the new “equity of influence.” Here’s what I mean. In the carbon-based world of a traditional corporate office job, these are some of the things that help create power and influence: Job title Salary Achievements Number of direct…

    {grow}- 16 readers -
  • Why marketing today takes courage

    … I recently spent a few days with the CMO of a well-known company in Denmark. I filled his head with a vision of what was both necessary and possible in this new world of digital marketing and he turned to me with a serious look on his face. “This is going to be difficult, isn’t it?” he said. “What do you mean?” I asked. “To take advantage…

    {grow}- 12 readers -
  • The Internet of Things will be ruled by kids

    … as seemingly harmless as a Barbie doll can be hacked to spy on kids, are you ready to bet your company on this technology? Serious issues such as data privacy, risk of breaches and lawsuits, purposeful or accidental deletion, and loss of reputation all become amplified in this environment. Organizational readiness. When sensors can control your house, your…

    {grow}- 7 readers -
  • Marketing and the new Digital Mindset

    … What does it mean to be “digital?” Is your business digital? How do you know it is? Is it enough? Research shows only 18 percent of all businesses are really optimizing digital in a way that creates competitive advantage and those that do leave their competitors far behind. Which side do you fall on? In this new episode of The Marketing…

    {grow}- 11 readers -
  • 5 Reasons companies are bringing their marketing in house

    … Here’s a significant trend described in a very fine digital marketing research report from SoDA — in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. This shift to marketing in house is even more remarkable…

    {grow}- 27 readers -
  • CEOs are finally embracing social. What does it mean to you?

    … There was a great Harvard Business Review article recently on CEOs and social media. There has been a dramatic change in just a few years and it’s worth sharing a few of the survey results and thoughts on what this means to you. An analysis found that 80 percent of the CEOs of the world’s largest 50 companies are engaged online and on social…

    {grow}- 8 readers -
  • Lions and Tigers and Buyer Personas … Oh My

    … On The Marketing Companion podcast, Tom Webster and I continue to plow new ground. For example, in this latest episode, we become the first on-demand radio show to mention The Kardashians and B2B buyer personas in the same sentence. We discuss why Zappos employees are fleeing the holocracy, and explain how this concept began with Star Trek…

    {grow}- 10 readers -
  • The key to social media success rests with HR?

    … competencies rooted in statistical analysis and data science. Initiatives and compensation based on long-term customer development instead of quarterly sales goals. Organizational design. Recruiting. Training. Compensation. Change management. All of the success factors in this list are HR functions, not typical marketing responsibilities … but without…

    {grow}in Social Content- 11 readers -
  • The 5 hottest marketing jobs in a digital age

    … How can we expect marketing jobs to be impacted by technology over the next few years? Here is a forecast of the hottest marketing jobs culled from studies and conversations with dozens of marketing clients and executives in my classes: 1. Get ready for the data Marketing is more and more about math and if you don’t have some background…

    {grow}in Content- 8 readers -
  • Social selling, social business, social employees and other hype

    … It’s always interesting to see the parade of buzzwords march through the old blog reader. Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore! Here are three “trends” that I believe are severely over-hyped. I am NOT saying they are without value. I am saying that a lot of the buzz…

    {grow}in Social- 8 readers -
  • 7 Ways social media has changed leadership

    … hierarchies obsolete. To compete today, we need to push responsibility, accountability, customer service, innovation, and time to market to “an 11.” One new leadership model accomplished this better than any other the world has ever seen — Apple, because Steve Jobs was not the company leader. He was its king. Steve Jobs was unlike any leader I…

    {grow}in Social Google Facebook Twitter- 11 readers -
  • Your social media strategy plan: Where do you START?

    … are in a market where competitors have a well-established social media presence. Newer options like Pinterest are delivering real business value and even old-school platforms like chat rooms are still very popular and effective places for content that might be off the radar screen. Well, that should get you started! What do you think? What did I miss…

    {grow}in Social Content Facebook Twitter YouTube- 13 readers -
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