Organizational Development

Organization development (OD) is a deliberately planned, organization-wide effort to increase an organization's effectiveness and/or efficiency and/or to enable the organization to achieve its strategic goals. OD theorists and practitioners define it in various ways. Its multiplicity of definition reflects the complexity of the discipline and is responsible for its lack of understanding.
Posts about Organizational Development
  • 4 Non-Marketing Skills You Need to Become a Better Marketer

    …). Sites like Pixabay offer searchable databases of images you can use. That’s a pretty good start, but you get bonus points if you work with the legal department to create a standard set of rules for giveaways and a template agreement for working with influencers. Operations: Align marketing goals with financial/legal best practices True…

    {grow}- 21 readers -
  • The Secret to Getting Exactly What You Want (In Business)

    … By Brooke B. Sellas, {grow} Contributing Columnist Getting exactly what you want in life or in business seems next to impossible these days. I’m here to tell you, it’s not. I’ve noticed something lately as I’ve been trying to get my way. Tenacity pays off and so does data. Patience is also something to note. In our current society, where we…

    {grow}- 12 readers -
  • A business case for diversity in digital transformation

    … By Kristian Strøbech, {grow} Community Member Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Little did I imagine the janitor would steal the show. Stumbling into unexpected goodness is such a treat! Our story begins when a regional Danish television broadcaster, TV…

    {grow}- 13 readers -
  • Success may mean staying true to what you know is true

    … By Mark Schaefer I invented Groupon. Well sort of. Many years ago, my first big consulting opportunity was with a national newspaper chain. The company saw the writing on the wall and knew they needed to make big changes to adjust to the digital age. I was invited by the publisher to come into their office and present my innovative new ideas…

    {grow}- 11 readers -
  • The reality of online influence and the only thing that matters

    … best Digital Self. This is a fascinating topic and the primary discussion point of our new Marketing Companion podcast episode. Tom Webster and I start with a humorous bit about the Marketing Olympics and proceed to a spellbinding account of what it takes to be known today. You won’t want to miss this: If you can’t access the edition above…

    {grow}- 30 readers -
  • Why marketing today takes courage

    … I recently spent a few days with the CMO of a well-known company in Denmark. I filled his head with a vision of what was both necessary and possible in this new world of digital marketing and he turned to me with a serious look on his face. “This is going to be difficult, isn’t it?” he said. “What do you mean?” I asked. “To take advantage…

    {grow}- 14 readers -
  • The Internet of Things will be ruled by kids

    … as seemingly harmless as a Barbie doll can be hacked to spy on kids, are you ready to bet your company on this technology? Serious issues such as data privacy, risk of breaches and lawsuits, purposeful or accidental deletion, and loss of reputation all become amplified in this environment. Organizational readiness. When sensors can control your house, your…

    {grow}- 11 readers -
  • Marketing and the new Digital Mindset

    … What does it mean to be “digital?” Is your business digital? How do you know it is? Is it enough? Research shows only 18 percent of all businesses are really optimizing digital in a way that creates competitive advantage and those that do leave their competitors far behind. Which side do you fall on? In this new episode of The Marketing…

    {grow}- 15 readers -
  • 5 Reasons companies are bringing their marketing in house

    … Here’s a significant trend described in a very fine digital marketing research report from SoDA — in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. This shift to marketing in house is even more remarkable…

    {grow}- 32 readers -
  • CEOs are finally embracing social. What does it mean to you?

    … out? The post CEOs are finally embracing social. What does it mean to you? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Social selling and the social enterprise: From fantasy to reality Social selling, social business, social employees and other hype Is there a place for social media in a boring business? …

    {grow}- 11 readers -
  • Lions and Tigers and Buyer Personas … Oh My

    … On The Marketing Companion podcast, Tom Webster and I continue to plow new ground. For example, in this latest episode, we become the first on-demand radio show to mention The Kardashians and B2B buyer personas in the same sentence. We discuss why Zappos employees are fleeing the holocracy, and explain how this concept began with Star Trek…

    {grow}- 16 readers -
  • The key to social media success rests with HR?

    … competencies rooted in statistical analysis and data science. Initiatives and compensation based on long-term customer development instead of quarterly sales goals. Organizational design. Recruiting. Training. Compensation. Change management. All of the success factors in this list are HR functions, not typical marketing responsibilities … but without…

    {grow}in Social Content- 13 readers -
  • The 5 hottest marketing jobs in a digital age

    … How can we expect marketing jobs to be impacted by technology over the next few years? Here is a forecast of the hottest marketing jobs culled from studies and conversations with dozens of marketing clients and executives in my classes: 1. Get ready for the data Marketing is more and more about math and if you don’t have some background…

    {grow}in Content- 11 readers -
  • Social selling, social business, social employees and other hype

    … and other hype appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Three foundations of social selling (free eBook) How to set up a Social Media Command Center Your social media strategy plan: Where do you START? Social Media Marketing success is simply Medieval 3 Steps to Building a Better B2B Target Account List …

    {grow}in Social- 10 readers -
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