Organizational Roles

  • Whose Role Does Content Marketing Belong To?

    … it belong to advertisers because, without distribution, your content goes nowhere? Does it belong to marketers because it helps generate leads? Does it belong to a new role—the content marketer—so it can apply a very specific skill set? The problem with this kind of thinking, of course, is it creates silos. Silos, by their very nature, are harmful…

    Relevancein Content- 13 readers -
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