Organizational Roles

  • Whose Role Does Content Marketing Belong To?

    … Content Marketing, Content Promotion, Earned Media, Executive's Corner, Owned Media, Paid Media, Shared Media There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to the PR pros because they are natural storytellers and are trained to craft a great story? Does…

    Relevancein Content- 12 readers -
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