Original Programming

  • Do TV Ads Drive Facebook, Twitter Engagement? (Study)

    … and originals, and it impacted 64 percent of TV-driven social engagement and 28 percent of impressions. Sports and live programming scored the highest, and originals also performed significantly better than non-premium fare. Turner chief research officer Howard Shimmel said in a release introducing the study: The industry is well aware of social…

    David Cohen/ Inside Facebookin Social Facebook Twitter- 20 readers -