Otas

  • How to Improve Customer Reviews

    … of the first places that most customers look when they are making their hotel booking decision are travel review sites. Some of the most popular are Yelp, TripAdvisor, and many of the OTA’s websites (Go ahead, check out your reviews) The reason that many people like to check these out is because they can pry open the door into the hotel…

    E-Marketing Associatesin How To's- 14 readers -
  • What’s the Deal: Airbnb vs the Hotel Industry

    …. Below is some information about the impact of Airbnb on hotels and how independent hotels can compete. The Airbnb Side Airbnb seemed to have come out of nowhere over the past couple years. The idea for the company was conceived when two San Francisco roommates turned the living room in their loft to a bed and breakfast in order to pay rent…

    E-Marketing Associatesin Social SEO Content- 21 readers -
  • Takeaways From Travel Weekly’s 2015 Consumer Trends Report

    … visitors already conducted the researching process on their mobile devices. Takeaway Cross-device tracking paints a complete picture of user activity across different devices, allowing you to make smarter decisions about your targeting strategy and how you spend your advertising budget. Website Custom Audiences (WCAs) let you to track and target…

    Nanigansin Social Facebook- 11 readers -
  • The Power of Keywords

    … Hotel websites are constantly in competition for prime web search space with OTA’s. As a hotelier, having a high rank on Google is extremely important. Unique, well-written website content is sure to give your site a boost. But content is not enough to help your website stand above the competition. This is why the use of keywords is important…

    E-Marketing Associatesin SEO Content Google- 15 readers -
  • How Your Website can Compete with OTA’s

    … With OTA’s giving hotels stiff competition for direct bookings, hoteliers have to figure out ways to draw potential guests to their site. Having your link on the first page of Google isn’t enough to convert a visitor to a guest. Remember, travelers visit multiple sites before choosing a hotel, which means that they’re pitting companies against one…

    E-Marketing Associatesin Social SEO Content Google How To's- 28 readers -
  • The Fight Agaisnt the OTAs starts at Check In

    … In any industry, a lack of competition can come with a decline in innovation and an increase in price. Without a larger field of competitor there is nothing to incentivize OTAs to keep commission rates low or introduce new products and services to the market. With only two major players left in the OTA space, Expedia and Priceline can make…

    Joshua Meehan/ E-Marketing Associates- 13 readers -
  • Educating Guests Away from the OTAs

    … A recent article posted on HotelSpeak highlighted Shrine Hotel’s new strategy for keeping potential guests on their website. They are experimenting with displaying their rates with the OTA offerings. The idea behind displaying this information is that it will keep the guest from leaving the site to compare OTA prices. Provided the property has…

    Joshua Meehan/ E-Marketing Associates- 23 readers -
  • Using Feedback Loops to Improve Reviews

    … For a lot of travelers, after a guest checks in they may not have an interaction with the hotel staff until they check out. This could potentially lead to the guest’s expectations to go unmet and may result in negative reviews or requests for reimbursement. To help combat this, Expedia is launching a new Real Time Feedback system for their hotel…

    Joshua Meehan/ E-Marketing Associates- 16 readers -
  • Changes to the Way Guest Shop for Hotels

    … aspects of their business. Revenue Managers take note, your direct competition is no longer just the hotels down the street, but now can be any vacant condo in your area. The post Changes to the Way Guest Shop for Hotels appeared first on E-Marketing Associates - Online Marketing Products for Independent Hotels. …

    Joshua Meehan/ E-Marketing Associates- 7 readers -
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