Otas

  • How to Improve Customer Reviews

    … of the first places that most customers look when they are making their hotel booking decision are travel review sites. Some of the most popular are Yelp, TripAdvisor, and many of the OTA’s websites (Go ahead, check out your reviews) The reason that many people like to check these out is because they can pry open the door into the hotel…

    E-Marketing Associatesin How To's- 16 readers -
  • What’s the Deal: Airbnb vs the Hotel Industry

    … There’s a new nemesis to the hotel industry and they are rapidly growing. If you haven’t heard by now, Airbnb has hoteliers flustered over the impact they’ve made in only 7 years. Over the past two years alone, the company’s value has risen over $20 Billion. As more people learn about Airbnb, hotels scramble to keep their hold on the industry…

    E-Marketing Associatesin Social SEO Content- 22 readers -
  • Takeaways From Travel Weekly’s 2015 Consumer Trends Report

    … visitors already conducted the researching process on their mobile devices. Takeaway Cross-device tracking paints a complete picture of user activity across different devices, allowing you to make smarter decisions about your targeting strategy and how you spend your advertising budget. Website Custom Audiences (WCAs) let you to track and target…

    Nanigansin Social Facebook- 12 readers -
  • The Power of Keywords

    … guests coming to see popular attractions? Is your hotel family-friendly? If so, use keywords that target those attributes of your hotel. The use of keywords is a marketing strategy, therefore hoteliers must be mindful of how the keywords are used. One important consideration is keyword density. This is the measure of the frequency of a keyword’s…

    E-Marketing Associatesin SEO Content Google- 15 readers -
  • How Your Website can Compete with OTA’s

    … With OTA’s giving hotels stiff competition for direct bookings, hoteliers have to figure out ways to draw potential guests to their site. Having your link on the first page of Google isn’t enough to convert a visitor to a guest. Remember, travelers visit multiple sites before choosing a hotel, which means that they’re pitting companies against one…

    E-Marketing Associatesin Social SEO Content Google How To's- 31 readers -
  • The Fight Agaisnt the OTAs starts at Check In

    … In any industry, a lack of competition can come with a decline in innovation and an increase in price. Without a larger field of competitor there is nothing to incentivize OTAs to keep commission rates low or introduce new products and services to the market. With only two major players left in the OTA space, Expedia and Priceline can make…

    Joshua Meehan/ E-Marketing Associates- 14 readers -
  • Educating Guests Away from the OTAs

    … rate parity most guests will choose to book direct. If successful, this strategy could help reduce a property’s OTA contributions. But, in the ongoing fight against commissions, are ideas like this enough? The real power of the OTAs comes from their ability to subjectively educate the consumer. They can out spend hotels on marketing and have…

    Joshua Meehan/ E-Marketing Associates- 23 readers -
  • Using Feedback Loops to Improve Reviews

    … For a lot of travelers, after a guest checks in they may not have an interaction with the hotel staff until they check out. This could potentially lead to the guest’s expectations to go unmet and may result in negative reviews or requests for reimbursement. To help combat this, Expedia is launching a new Real Time Feedback system for their hotel…

    Joshua Meehan/ E-Marketing Associates- 18 readers -
  • Changes to the Way Guest Shop for Hotels

    … Travel and Yelp have made them a much more influential player in the OTA space. Even though their business still flows through traditional OTA channels like Expedia and Booking.com, Hipmunk is a much larger threat to hoteliers than other meta search sites. Along with aggregating hotels prices, Hipmunk is also including AirBnB listings into the mix…

    Joshua Meehan/ E-Marketing Associates- 8 readers -
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