• How to Improve Customer Reviews

    … that they are considering staying at. The sentiment from many guests is that hotels paint the picture that they would like customers to see. Through the review sites they can see any systemic issues that the hotel might actually have. Think about it this way. If you hate inattentiveness, and you see on Yelp that Hotel X is notorious for having staff…

    E-Marketing Associatesin How To's- 10 readers -
  • What’s the Deal: Airbnb vs the Hotel Industry

    … There’s a new nemesis to the hotel industry and they are rapidly growing. If you haven’t heard by now, Airbnb has hoteliers flustered over the impact they’ve made in only 7 years. Over the past two years alone, the company’s value has risen over $20 Billion. As more people learn about Airbnb, hotels scramble to keep their hold on the industry…

    E-Marketing Associatesin Social SEO Content- 17 readers -
  • Takeaways From Travel Weekly’s 2015 Consumer Trends Report

    … for booking purposes. In the report, Travel Weekly says that last year’s browse-to-book conversion rate jumped 17% for hotel desktop websites, 7% for online travel agencies (OTAs) and 2% for airlines. The report says that a higher percentage of visitors to OTAs and supplier websites are following through on booking travel because more of those…

    Nanigansin Social Facebook- 9 readers -
  • The Power of Keywords

    … Hotel websites are constantly in competition for prime web search space with OTA’s. As a hotelier, having a high rank on Google is extremely important. Unique, well-written website content is sure to give your site a boost. But content is not enough to help your website stand above the competition. This is why the use of keywords is important…

    E-Marketing Associatesin SEO Content Google- 8 readers -
  • How Your Website can Compete with OTA’s

    … With OTA’s giving hotels stiff competition for direct bookings, hoteliers have to figure out ways to draw potential guests to their site. Having your link on the first page of Google isn’t enough to convert a visitor to a guest. Remember, travelers visit multiple sites before choosing a hotel, which means that they’re pitting companies against one…

    E-Marketing Associatesin Social SEO Content Google How To's- 20 readers -
  • The Fight Agaisnt the OTAs starts at Check In

    … In any industry, a lack of competition can come with a decline in innovation and an increase in price. Without a larger field of competitor there is nothing to incentivize OTAs to keep commission rates low or introduce new products and services to the market. With only two major players left in the OTA space, Expedia and Priceline can make…

    Joshua Meehan/ E-Marketing Associates- 8 readers -
  • Educating Guests Away from the OTAs

    … rate parity most guests will choose to book direct. If successful, this strategy could help reduce a property’s OTA contributions. But, in the ongoing fight against commissions, are ideas like this enough? The real power of the OTAs comes from their ability to subjectively educate the consumer. They can out spend hotels on marketing and have…

    Joshua Meehan/ E-Marketing Associates- 16 readers -
  • Using Feedback Loops to Improve Reviews

    … For a lot of travelers, after a guest checks in they may not have an interaction with the hotel staff until they check out. This could potentially lead to the guest’s expectations to go unmet and may result in negative reviews or requests for reimbursement. To help combat this, Expedia is launching a new Real Time Feedback system for their hotel…

    Joshua Meehan/ E-Marketing Associates- 14 readers -
  • Changes to the Way Guest Shop for Hotels

    … The travel industry is changing faster than ever. It seems like every week there is a new buyout, partnership or start up that is changing the way guests shop for hotels. This week is no different with some interesting news from Hipmunk and TripAdvisor.+ Hipmunk is another meta search engine growing in popularity. Recent partnerships with Yahoo…

    Joshua Meehan/ E-Marketing Associates- 6 readers -
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