Otas

  • How to Improve Customer Reviews

    … Aren’t You in the Hospitality Industry? Do you remember why you first got into the hotel business? This is one question that I think gets thrown by the wayside over time. Would you believe it if I told you that adding a little bit more hospitality, could increase your bottom line? Simply improving your customer service could go a long way. One…

    E-Marketing Associatesin How To's- 12 readers -
  • What’s the Deal: Airbnb vs the Hotel Industry

    …. Interesting Hotel Facts and Stats Global hotel industry total revenue (source) Hotel advertising spending is 19% of all online ad spending (source) $26.14 Billion worth of travel sales are made through smartphones or tablets (source) How Independent Hotels can Compete In this lodging industry war, independent hotels have it the toughest…

    E-Marketing Associatesin Social SEO Content- 20 readers -
  • Takeaways From Travel Weekly’s 2015 Consumer Trends Report

    Each year, Travel Weekly explores the shifting tides of the industry in its consumer trends report. The report shares important factors that travel-related companies should be aware of in order use the best possible messaging in order to reach customers. Here are just some of the highlights from that report, and how we recommend optimizing that information to make your advert ...

    Nanigans- 11 readers -
  • The Power of Keywords

    … that will allow you to see the strength of a potential keyword. Once you decide on your keywords, ensure that that naturally flow with your content. Mastering your use of keywords raises the likelihood of a better ranking. Remember to keep your guests in mind when coming up with these keywords. The more specific your keywords are, the more likely you are to get a better search ranking. The post The Power of Keywords appeared first on E-Marketing Associates - Online Marketing Products for Independent Hotels. …

    E-Marketing Associatesin SEO Content Google- 12 readers -
  • How Your Website can Compete with OTA’s

    … With OTA’s giving hotels stiff competition for direct bookings, hoteliers have to figure out ways to draw potential guests to their site. Having your link on the first page of Google isn’t enough to convert a visitor to a guest. Remember, travelers visit multiple sites before choosing a hotel, which means that they’re pitting companies against one…

    E-Marketing Associatesin Social SEO Content Google How To's- 23 readers -
  • The Fight Agaisnt the OTAs starts at Check In

    … In any industry, a lack of competition can come with a decline in innovation and an increase in price. Without a larger field of competitor there is nothing to incentivize OTAs to keep commission rates low or introduce new products and services to the market. With only two major players left in the OTA space, Expedia and Priceline can make…

    Joshua Meehan/ E-Marketing Associates- 9 readers -
  • Educating Guests Away from the OTAs

    … rate parity most guests will choose to book direct. If successful, this strategy could help reduce a property’s OTA contributions. But, in the ongoing fight against commissions, are ideas like this enough? The real power of the OTAs comes from their ability to subjectively educate the consumer. They can out spend hotels on marketing and have…

    Joshua Meehan/ E-Marketing Associates- 20 readers -
  • Using Feedback Loops to Improve Reviews

    … For a lot of travelers, after a guest checks in they may not have an interaction with the hotel staff until they check out. This could potentially lead to the guest’s expectations to go unmet and may result in negative reviews or requests for reimbursement. To help combat this, Expedia is launching a new Real Time Feedback system for their hotel…

    Joshua Meehan/ E-Marketing Associates- 16 readers -
  • Changes to the Way Guest Shop for Hotels

    … The travel industry is changing faster than ever. It seems like every week there is a new buyout, partnership or start up that is changing the way guests shop for hotels. This week is no different with some interesting news from Hipmunk and TripAdvisor.+ Hipmunk is another meta search engine growing in popularity. Recent partnerships with Yahoo…

    Joshua Meehan/ E-Marketing Associates- 7 readers -
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