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  • Why Your Marketing Plan Can’t Be Set It and Forget It (If You Want to Be Successful)

    …Marketing plans are like stir fry. If you toss everything in a wok, set your burner to high, and then walk away, you’ll end up with burnt food. But a lot of people treat marketing plans like this. They’d like to think all they have to do is throw the ingredients in, add water, and press a button. This could be the most disastrous thing you could do…

    ShoeMoney- 15 readers -
  • What Westworld Teaches Us About Website Management

    …The world is slowly moving toward a gloriously automated age. A world of AI, robots, machine learning algorithms, infinite cloud storage, and more. Soon, life will be so automated we could take month long vacations in exotic playlands filled with androids so real we forget they’re androids. Soon we will live in the universe of Westworld…

    ShoeMoney- 9 readers -
  • The Do’s and Don’ts of Influencer Marketing

    …“With great power comes great responsibility” is probably one of the most misused quotes in the English language. And I’m about to totally abuse it right here. Are you popular? Even marginally so? Do you have connections? Know some of the most influential and awesome bloggers and social media elites in the world? Then you’ve got the power! And I’m…

    ShoeMoney- 13 readers -
  • What You Should Learn From These Horrific Logo Fails

    …Logos are a tricky thing. You want it to look professional, but you want it to catch someone’s eye. If you’re not too careful, you could catch too many eyes for the wrong reasons. And that’s not what you’re setting out to do. Or is it? We’ve collected some of the best logo fails on the internet right here. Let’s take a look at what was “really…

    ShoeMoney- 11 readers -
  • What House of Cards Can Teach You About Sales (Maybe Skip the Revenge Stuff)

    …Why do we love Frank Underwood? He’s a veritable villain. He’s killed people in cold blood (RIP Zoe Barns). He’s stolen from people. He’s cheated. He’s lied. The list goes on. Why would we possibly want to emulate him or anyone associated with him? Yet, even for all his faults, this contemporary Richard III entreats our souls and makes us root…

    ShoeMoney- 15 readers -
  • If You Can’t Keep It Up, Your…Site’s No Good to Anyone

    …Imagine this: You live in a world where storefronts aren’t a guaranteed commodity. Sure, you have a store full of goods. And you’re paying rent to the landlord. But periodically and unexplainably the store just disappears. It might be minutes, it might be hours. But anybody who was inside is suddenly standing on the street in bewilderment among…

    ShoeMoney- 12 readers -