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  • Amazon Text Ads Program to be Discontinued

    … Almost as soon as it was officially launched, the Amazon Text Ads program is being discontinued. According to an email advertisers received this afternoon, Amazon will shut down their text ad program effective October 31st, 2015, the same day that they will discontinue Amazon Product Ads. When originally announced on August 11th this year…

    Mark Ballard/ RKGBlogin Google- 46 readers -
  • Merkle|RKG Digital Marketing Report: Q2 2015 Released

    Today we are pleased to announce the release of Merkle|RKG’s Q2 2015 Digital Marketing Report for download. The report offers data and analyses to highlight trends across paid search, search engine optimization, display ads, comparison shopping engines, and other areas of digital marketing. The Q2 report also provides in-depth analysis of the rising cost-per-click (CPC) of bra ...

    Mark Ballard/ RKGBlog- 40 readers -
  • Google Dynamic Search Ad Headlines So Long They Look Like Organic Links

    Dynamic Search Ads (DSAs) have been around for a while, and its known that they can produce headlines that are longer than the 25 character string advertisers are allowed to use in creating their own headlines. Google’s own literature states that: Dynamic Search Ads also include a generated headline that is slightly longer than standard text ads, giving your ad more visibilit ...

    Andy Taylor/ RKGBlog- 29 readers -
  • Video: A Close Look at How Brands Leverage Instagram

    … In this video, George Kamide discusses new developments with Instagram and shares strategies on how brands can use the platform to capture users’ attention at the level of imagination. Next up in our social media video series, Price and George focus on another image-rich platform, Pinterest. >> Click here for a direct link to this video…

    RKGBlogin Social How To's- 4 readers -