Ott

Over-the-top content (OTT) refers to delivery of video, audio and other media over the Internet without a multiple system operator being involved in the control or distribution of the content. The provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content. This is in contrast to purchase or rental of video or audio content from an Internet service provider (ISP), such as pay television video on demand or an IPTV video service, like AT&T U-Verse.
Posts about Ott
  • How OTT Technology Is Taking Over Your TV

    … If you have ever binge-watched a TV series on Hulu or viewed a movie on Netflix, then you’ve used over-the-top content and may have not even realized it. Typically referred to as OTT in the broadcast and technology communities, this type of content circumvents traditional cable TV providers and uses the Internet as a vehicle to stream content…

    Marketing Technology Blogin How To's- 20 readers -
  • Television’s Dynamic Evolution Continues

    … As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every week. Despite what the advertising industry rumblings might lead us to believe over the past few years citing the decline of television as we know it, television advertising…

    Marketing Technology Blogin Paid Search- 24 readers -
  • Harnessing the Era of the Distracted Viewer

    … is delivered via over-the-top platforms. By definition, OTT is a term used for the delivery of film and TV content via the Internet, without requiring users to subscribe to a traditional cable or satellite pay TV service like a Comcast or Time Warner Cable. These apps and services are delivered over the internet, so users still need a broadband…

    AllFacebookin Paid Search SEO- 27 readers -
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