Over-the-top content (OTT) refers to delivery of video, audio and other media over the Internet without a multiple system operator being involved in the control or distribution of the content. The provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content. This is in contrast to purchase or rental of video or audio content from an Internet service provider (ISP), such as pay television video on demand or an IPTV video service, like AT&T U-Verse.
Posts about Ott
  • Harnessing the Era of the Distracted Viewer

    … is delivered via over-the-top platforms. By definition, OTT is a term used for the delivery of film and TV content via the Internet, without requiring users to subscribe to a traditional cable or satellite pay TV service like a Comcast or Time Warner Cable. These apps and services are delivered over the internet, so users still need a broadband…

    AllFacebookin Paid Search SEO- 17 readers -
  • Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

    … to the products or services being advertised. Methodology and Adobe's Digital Index Q2 2014 Overview Adobe's report is based on data from 165 billion online video starts from Q2 2013 to Q2 2014. 253 U.S. and Canadian sites and apps were measured. The full report is neatly packaged in this Adobe PDF. The company has also provided a handy overview of its findings: …

    Carla Marshall/ ReelSEOin YouTube- 25 readers -
  • 44% of U.S. Broadband Users Watch Online Video Via a Games Console

    …% of US broadband households subscribing to an OTT video product like Amazon Prime, and the popularity and mass-adoption of the games console in the living room, as well as the bedroom, it's little wonder that the figures are so high. Viewers Use Multiple Devices Depending on Their Needs Viewers were also found to use different devices, depending…

    Carla Marshall/ ReelSEO- 13 readers -
  • How The Socialization of Video is Driving Massive Consumption

    … Not too far off in the future, video will be the internet, and the internet will be video. How do we know this? Just look at the numbers. According to Cisco, global IP video traffic will be 79% of all consumer internet traffic in 2018, up from 66% in 2013. This number can only be expected to increase, as online video users are expected…

    ReelSEOin How To's- 9 readers -
  • 2014 Digital NewFronts: Firsthand Report From the Frontline

    … is the Digital Media Reporter for . However, for the past week-and-a-half, she's been more of a war correspondent covering the 2014 Digital Content NewFronts. At last count, she had written 18 stories about the NewFronts between Sunday, April 27 and Monday, May 5, 2014. I caught up with her on Monday just as the nine-day-long series of events…

    Greg Jarboe/ ReelSEO- 7 readers -
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