Ott

Over-the-top content (OTT) refers to delivery of video, audio and other media over the Internet without a multiple system operator being involved in the control or distribution of the content. The provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content. This is in contrast to purchase or rental of video or audio content from an Internet service provider (ISP), such as pay television video on demand or an IPTV video service, like AT&T U-Verse.
Posts about Ott
  • Harnessing the Era of the Distracted Viewer

    … is delivered via over-the-top platforms. By definition, OTT is a term used for the delivery of film and TV content via the Internet, without requiring users to subscribe to a traditional cable or satellite pay TV service like a Comcast or Time Warner Cable. These apps and services are delivered over the internet, so users still need a broadband…

    AllFacebookin Paid Search SEO- 19 readers -
  • Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

    … (Authentication Required) More viewers than ever are watching online TV in their living rooms via Connected TV's, OTT devices like Chromecast or Roku, or via games consoles. Adobe confirms that the amount of online TV watched per unique visitor is up by nearly 55% YOY across all types of streaming devices. Why the big jump? The Winter Olympics, March…

    Carla Marshall/ ReelSEOin YouTube- 30 readers -
  • 44% of U.S. Broadband Users Watch Online Video Via a Games Console

    … Around 90% of U.S. households are connected to the internet via Broadband, and 44% of those homes are watching non-gaming online video apps via their games consoles. Streaming content from Netflix, Hulu Plus, and other sites via a PS4 or an xBox is more popular than watching via a DVR, a Connected TV, or even - despite the hype - a Google…

    Carla Marshall/ ReelSEO- 15 readers -
  • How The Socialization of Video is Driving Massive Consumption

    …: Binge-Watching is the New Norm The first shift in video is consumption. It's no secret that online video is increasing at a rapid rate. Services like Hulu Plus and Netflix have completely changed the game for long-form videos on the internet. Netflix alone has 50 million subscribers watching over one billion hours of video monthly, 36 million of whom…

    ReelSEOin How To's- 9 readers -
  • 2014 Digital NewFronts: Firsthand Report From the Frontline

    … is the Digital Media Reporter for . However, for the past week-and-a-half, she's been more of a war correspondent covering the 2014 Digital Content NewFronts. At last count, she had written 18 stories about the NewFronts between Sunday, April 27 and Monday, May 5, 2014. I caught up with her on Monday just as the nine-day-long series of events…

    Greg Jarboe/ ReelSEO- 7 readers -
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