Over-the-top content (OTT) refers to delivery of video, audio and other media over the Internet without a multiple system operator being involved in the control or distribution of the content. The provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content. This is in contrast to purchase or rental of video or audio content from an Internet service provider (ISP), such as pay television video on demand or an IPTV video service, like AT&T U-Verse.
Posts about Ott
  • How OTT Technology Is Taking Over Your TV

    … According to a 2017 survey conducted by Leichtman Research Group, Inc., 64% of the 1,211 households surveyed said that they use a service like Netflix, Amazon Prime, Hulu, or video on demand Tweet This!. It also found that 54% of respondents said that they regularly access Netflix at home, nearly double the amount (28 percent) who did back in 2011…

    Marketing Technology Blogin How To's- 20 readers -
  • Television’s Dynamic Evolution Continues

    … to get the reach of one day of broadcast, Rich Lehrfeld, senior VP-global brand marketing and communications at American Express Now, even though TV advertising is doing a great job of holding its own, that doesn’t mean it doesn’t play well with other, more “hip” and modern advertising methods and you truly need an omni-channel campaign to be fully…

    Marketing Technology Blogin Paid Search- 24 readers -
  • Harnessing the Era of the Distracted Viewer

    … connection, which they usually get from their cable providers. Netflix and HBO Go are two good examples of OTT providers, with CBS, Showtime and Lifetime all recently announcing the introduction of their own OTT video services. Millennials are a particularly large target for today’s advertisers—and one that’s not always easy to pinpoint, hit and engage…

    AllFacebookin Paid Search SEO- 27 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic