Over-the-top content (OTT) refers to delivery of video, audio and other media over the Internet without a multiple system operator being involved in the control or distribution of the content. The provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content. This is in contrast to purchase or rental of video or audio content from an Internet service provider (ISP), such as pay television video on demand or an IPTV video service, like AT&T U-Verse.
Posts about Ott
  • How OTT Technology Is Taking Over Your TV

    … If you have ever binge-watched a TV series on Hulu or viewed a movie on Netflix, then you’ve used over-the-top content and may have not even realized it. Typically referred to as OTT in the broadcast and technology communities, this type of content circumvents traditional cable TV providers and uses the Internet as a vehicle to stream content…

    Marketing Technology Blogin How To's- 16 readers -
  • Harnessing the Era of the Distracted Viewer

    … is that today’s marketers have more consumer touch points and opportunities than ever at their fingertips–they just have to know how to take advantage of them. According to the Consumer Electronics Association, television continues to provide the best-quality picture and viewing experience. As we know, the way content is being discovered and consumed…

    AllFacebookin Paid Search SEO- 24 readers -
  • Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

    … billion, an increase of 43% compared to the same time-period in 2013. Drilling down further into the study reveals more impressive metrics for the industry. For instance, the number of total online video starts (which Adobe clarifies as "any browser-based, unauthenticated video start"), saw an increase in growth of 47.3% year-on-year, which Adobe…

    Carla Marshall/ ReelSEOin YouTube- 41 readers -
  • 44% of U.S. Broadband Users Watch Online Video Via a Games Console

    …% of US broadband households subscribing to an OTT video product like Amazon Prime, and the popularity and mass-adoption of the games console in the living room, as well as the bedroom, it's little wonder that the figures are so high. Viewers Use Multiple Devices Depending on Their Needs Viewers were also found to use different devices, depending…

    Carla Marshall/ ReelSEO- 34 readers -
  • How The Socialization of Video is Driving Massive Consumption

    … Not too far off in the future, video will be the internet, and the internet will be video. How do we know this? Just look at the numbers. According to Cisco, global IP video traffic will be 79% of all consumer internet traffic in 2018, up from 66% in 2013. This number can only be expected to increase, as online video users are expected…

    ReelSEOin How To's- 10 readers -
  • 2014 Digital NewFronts: Firsthand Report From the Frontline

    … expanding to all lifestyle coverage for both men and women will pan out. Greg Jarboe: On Wednesday, April 30, Hulu, Crackle, Scripps Networks, and Google had NewsFront events. Who topped the charts for the third day of the week? Michelle Castillo: As much as I loved the idea of the (you can click on an ad and order a pizza while watching your…

    Greg Jarboe/ ReelSEO- 7 readers -
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