Over-the-top content (OTT) refers to delivery of video, audio and other media over the Internet without a multiple system operator being involved in the control or distribution of the content. The provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content. This is in contrast to purchase or rental of video or audio content from an Internet service provider (ISP), such as pay television video on demand or an IPTV video service, like AT&T U-Verse.
Posts about Ott
  • Harnessing the Era of the Distracted Viewer

    … say they watch TV programming on a television set, millennials are significantly less likely to do so (85 percent). In terms of preference, only 55 percent of these younger viewers select a TV set as the preferred screen for viewing television content. Josh Dreller wrote in Search Engine Land: There’s been no better time than now to take advantage…

    AllFacebookin Paid Search SEO- 19 readers -
  • Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

    … likely to watch a video at least three-quarters of the way through than those viewed on mobile devices. Highlights of Adobe's Digital Video Benchmark Report Q2 2014 Video views via OTT devices and gaming consoles have increased by 194% in the last year.Smartphones and tablets account for 26% of all online video viewing.Videos watched to 25…

    Carla Marshall/ ReelSEOin YouTube- 26 readers -
  • 44% of U.S. Broadband Users Watch Online Video Via a Games Console

    …% of US broadband households subscribing to an OTT video product like Amazon Prime, and the popularity and mass-adoption of the games console in the living room, as well as the bedroom, it's little wonder that the figures are so high. Viewers Use Multiple Devices Depending on Their Needs Viewers were also found to use different devices, depending…

    Carla Marshall/ ReelSEO- 14 readers -
  • How The Socialization of Video is Driving Massive Consumption

    …-watch shows for hours (sometimes days) on-end. In fact, . Factor in that Netflix is now releasing exclusive full seasons of mega-successful shows like House of Cards and Orange is the New Black, and it's even more apparent that Netflix is holding on firm to long-form internet video success. Changing the Video Landscape with Short-Form and Mobile…

    ReelSEOin How To's- 9 readers -
  • 2014 Digital NewFronts: Firsthand Report From the Frontline

    … expanding to all lifestyle coverage for both men and women will pan out. Greg Jarboe: On Wednesday, April 30, Hulu, Crackle, Scripps Networks, and Google had NewsFront events. Who topped the charts for the third day of the week? Michelle Castillo: As much as I loved the idea of the (you can click on an ad and order a pizza while watching your…

    Greg Jarboe/ ReelSEO- 7 readers -
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