Our Position

  • Do Standing Desks Really Improve Your Work Experience?

    … standing in front of her desk. A cardboard box elevating her laptop to what seemed like an awkward position. Carrie was standing. She was standing almost all day. This sight seemed amazing to me but I thought it would be too difficult to stand and to fully concentrate and do my work but Carrie pushed on. She stood solo in the office for quite some…

    PPC Hero- 10 readers -
  • 7 Areas Where Your PPC Account Is Broken

    … to what they are searching for. If we find there is heavy match type cannibalization going on in the account, we may suggest segmenting ad groups or campaigns by match type which will allow you to funnel users to specific keywords using embedded negatives. Embedded negatives are match type specific negatives that help funnel traffic to the more…

    Cassie Oumedian/ PPC Heroin Paid Search- 14 readers -
  • Give Your Product Feed The Attention It Deserves

    … At this point, any ecommerce advertisers who aren’t running Google Shopping campaigns (or have at least tried them) are being left in the dust. According to RKG’s Q4 2014 Digital Marketing Report, Shopping ads drove 51% more clicks and 45% greater ad spend year over year. Take Shopping management a step further and you have the upload…

    Matt Umbro/ PPC Hero- 14 readers -
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