Our Position

  • Do Standing Desks Really Improve Your Work Experience?

    … standing in front of her desk. A cardboard box elevating her laptop to what seemed like an awkward position. Carrie was standing. She was standing almost all day. This sight seemed amazing to me but I thought it would be too difficult to stand and to fully concentrate and do my work but Carrie pushed on. She stood solo in the office for quite some…

    PPC Hero- 9 readers -
  • 7 Areas Where Your PPC Account Is Broken

    … account quality score between 8-10, 5-7 to be ok and anything below 5 to be poor. From our experience accounts that fall within the 7 to 9 range to be good and have a structure that has the most balance of efficiency and growth. 2. Impression Share Impression share is a competitive metric that allows you to see where an advertiser is missing out…

    Cassie Oumedian/ PPC Heroin Paid Search- 13 readers -
  • Give Your Product Feed The Attention It Deserves

    … conversion paths that had at least two touch points. For example, a user may have typed in a generic query and clicked our ad. Two days later that user remembered the brand name, typed in the query, and clicked the brand ad to convert. The generic query would get the assist while the brand term would be attributed the last click conversion. I took…

    Matt Umbro/ PPC Hero- 11 readers -