Out Of Home

  • Out-of-Home: An Opportunity for Social Media Marketers

    … By many accounts, social media and out-of-home are among the fastest-growing segments of marketing today. But even the most enlightened of marketing organizations see them as two very different channels. Sure, we have seen social media play a role in recent OOH campaigns. But generally, the disciplines are treated differently, managed…

    AllTwitterin Social Twitter- 18 readers -
  • Facebook Live Multiplatform Ad Campaign Launches Sunday

    … ads and out-of-home spots such as billboards and bus wraps. Digital spots, both on and off Facebook, will also be used. Images and videos are included below. The Factory, the social network’s in-house creative team, developed the campaign. Facebook said in an email to SocialTimes that the number of users livestreaming via Facebook Live at any…

    David Cohen/ AllFacebookin Social Facebook- 34 readers -
  • How to Use Offline Media to Drive Social Media Engagement

    … to conversion and how it relates to your brand’s best-performing channels for long-term relationship building. In business-to-business situations, this is likely to be a sales representative’s LinkedIn presence or an email list. For consumer goods, where fun and peer-to-peer sharing are such powerful forces, Facebook or Instagram might be the way to go…

    AllFacebookin Social Facebook How To's YouTube- 39 readers -
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