Out Of Home

  • Out-of-Home: An Opportunity for Social Media Marketers

    … that social can take inside OOH campaigns on the future: Social data to inform location based targeting Mobile social datasets are enabling audience buying and targeting. The details of these audiences, from both an interest and psychographic standpoint, can be very useful in helping inform content strategies, ensuring that the right message…

    AllTwitterin Social Twitter- 17 readers -
  • Facebook Live Multiplatform Ad Campaign Launches Sunday

    … Facebook announced a multiplatform ad campaign Friday aimed at promoting awareness of and driving usage of its Facebook Live livestreaming feature. News of the campaign broke late last month in a report by Deepa Seetharaman of The Wall Street Journal. The campaign will launch Sunday in the U.S. and U.K., and it will include both television…

    David Cohen/ AllFacebookin Social Facebook- 23 readers -
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