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It’s no longer up for debate: Influencer marketing should be considered as seriously as all other traditional advertising choices when drafting media plans for the year A study last year reported that that the average influencer marketing campaign received $6.85 in earned media value for every dollar spent on paid media–an impressive number indeed.
Facebook announced a multiplatform ad campaign Friday aimed at promoting awareness of and driving usage of its Facebook Live livestreaming feature. News of the campaign broke late last month in a report by Deepa Seetharaman of The Wall Street Journal. The campaign will launch Sunday in the U.S. and U.K.
…. Once your campaign goals are sorted out, you’ll need to close on a good call-to-action concept. To keep the interaction non-sales-y, your CTAs should lead people somewhere that’s not just an ad. One of the best CTAs you can use is a branded hashtag. Easy to include on any channel, hashtags let users reach you on their favorite platforms…