Outbound Calls

  • The Importance of Phone Calls in the Customer Journey

    … calls resulted in a 30% to 50% conversion rate while clicks resulted in 2%. Invoca analyzed more than 32 million calls across more than 40 industries that came through its system last year, and proved out a theory that’s impacting all marketers today: increased mobile use is driving more than just digital interactions on a tiny screen – mobile…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
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