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… Last week we published the eighth instalment of our complete guide to Google ranking factors. It concentrated on internal links, as well as the best way to use anchor text and hub page or category optimisation. This week, outbound links! 1) An outbound link is a ‘vote of confidence’ to the site you’re linking to, and you will be passing along…
It surprises me how much hard work companies put into a content strategy without ever looking at competing sites and pages. I don’t mean business competitors, I mean organic search competitors. Utilizing a tool like SEMRush, a company can easily do a competitive analysis between their site and a competing site to identify what terms are driving traffic to a competitor that sho ...