Outbound Marketing

  • Inbound Versus Outbound Marketing: There’s No Debate

    … The “inbound versus outbound” marketing debate is something business owners and marketing professionals have been disputing for years. Which is better? Which offers the highest return? Which builds brand equity quicker and lasts longer? While the arguments are interesting, there’s really no other choice in 2015: Inbound marketing is far more…

    Larry Alton/ Relevancein Content- 13 readers -
  • 3 lessons in online marketing I learned from an English football team

    … The State of Digital 2015 Summer Series concludes today, giving young talent in digital marketing a chance to shine in front of our audience. For our last entry, Daniel Slomka from Boost the News talks about football and online marketing. A few months ago, I joined Boost the News to start working with blogs and publishers on promoting…

    State of Digital- 8 readers -
  • How eBay is Leading The e-Commerce Marketing Revolution

    … you want, when you want it—almost biogenetically engineered to serve your every online shopping need—it’s because they’re built to do just that. eBay’s “Customer DNA,” the company’s central data repository and customer relationship management (CRM) center, was engineered with one specific goal in mind—to provide more personal and relevant outbound…

    Relevancein EMail How To's- 7 readers -
  • What Inbound Marketers Can Learn from Outbound Marketing

    … to create brand new content day in and day out, why not repurpose your existing assets to attract a fresh audience? By publishing repurposed content, you’ll maintain the perception of being in-the-know with your current customer base, while still attracting new leads through your timely insights. Want to learn more about setting up a content marketing team on a limited budget? Download the B2B Marketing Guide to Content Marketing with a Small Team. …

    Relevancein Content- 8 readers -
  • 5 Signs Your Small to Midsize Business is Ready for Inbound Marketing

    … Efforts 1. You Sense a Need to Move Away from Outbound Marketing There’s a chance your company is still utilizing traditional marketing tactics – sending direct mail pieces, using billboard space, purchasing ads in the Yellow Pages or buying call lists. These tactics have been around for a while, but are you able to measure their success in driving…

    Inbound Marketing Blogin Social- 33 readers -
  • Then and Now: How Much Has Digital Marketing Changed?

    … ever. Today, with channels like Twitter, YouTube, Instagram and Pinterest, with billions of users, targeted advertising and a digital landscape that never sleeps, social media has become one of the most vital parts of any marketing strategy. (Tweet this) Digital PR Backed Off So We Wanted It More Interruption Marketing or Outbound Marketing…

    Jacky Lovato/ MediaVisionin Paid Search How To's- 20 readers -
  • How to Overcome the 'No Time to Create Content' Challenge

    … (not an output), and invest in distribution. On average, the most effective marketers are five times more likely to prioritize top-of-funnel activities over pre-sales projects such as creating product videos and free trials. One reason the most effective inbound marketers are growing ROI through content-driven practices is that their "outbound marketing…

    MarketingProfsin Social SEO Content How To's- 10 readers -
  • 20 Marketing Stats that will Drive 2014 [Infographic]

    … Using data gathered from Adobe, HubSpot, eMarketer, Gartner, the Content Marketing Institute, Salesforce, Chitika and more, the folks at WebDAM have put together 20 compelling marketing statistics that you might want to consider. Marketers from companies large and small provided the responses that comprise these statistics. But first, a basic definition to help clarify things. Inbound...continue reading … The post 20 Marketing Stats that will Drive 2014 [Infographic] appeared first on Dex Media. …

    Marion Jacobson/ Dex Media- 2 readers -
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