Outbound Marketing

  • Inbound Versus Outbound Marketing: There’s No Debate

    … The “inbound versus outbound” marketing debate is something business owners and marketing professionals have been disputing for years. Which is better? Which offers the highest return? Which builds brand equity quicker and lasts longer? While the arguments are interesting, there’s really no other choice in 2015: Inbound marketing is far more…

    Larry Alton/ Relevancein Content- 13 readers -
  • 3 lessons in online marketing I learned from an English football team

    … marketing schools: inbound and outbound. As their names imply, they deal with two different spheres in which the marketing efforts take place: Inbound marketing is everything that takes place inside your website, meaning, how the quality of your page affects its popularity and you sales. Good inbound efforts create a page that ranks high on search…

    State of Digital- 8 readers -
  • How eBay is Leading The e-Commerce Marketing Revolution

    … you want, when you want it—almost biogenetically engineered to serve your every online shopping need—it’s because they’re built to do just that. eBay’s “Customer DNA,” the company’s central data repository and customer relationship management (CRM) center, was engineered with one specific goal in mind—to provide more personal and relevant outbound…

    Relevancein EMail How To's- 6 readers -
  • What Inbound Marketers Can Learn from Outbound Marketing

    … marketing solves all of these problems! Well, not exactly. While inbound marketing may be the new girl in town, there are still many lessons inbounders can glean from centuries of outbound marketing. It was the reigning method du jour for brands to get their message to the consumer, pre-Twitter, pre-Netflix, and before the phrase “digital native…

    Relevancein Content- 8 readers -
  • 5 Signs Your Small to Midsize Business is Ready for Inbound Marketing

    … would appeal to each buyer persona at each point of the sales funnel. A general rule of thumb is to let your content answer common buyer questions and address their pain points. Unfortunately, there really is no work around to dedicating time to actually writing the content, but at least you’ll have generated topic ideas for blog articles and more…

    Inbound Marketing Blogin Social- 33 readers -
  • Then and Now: How Much Has Digital Marketing Changed?

    … and keywords were embarrassing. But you learn. These days SEO is less of a loner and more of an essential cog in a greater machine powered by other strategies and channels. (Tweet this) Social Media Kept Us All Together In 2004 people still used MySpace. Little did anyone know at the time that Mark Zuckerberg and his Harvard roommates would release…

    Jacky Lovato/ MediaVisionin Paid Search How To's- 18 readers -
  • How to Overcome the 'No Time to Create Content' Challenge

    … (not an output), and invest in distribution. On average, the most effective marketers are five times more likely to prioritize top-of-funnel activities over pre-sales projects such as creating product videos and free trials. One reason the most effective inbound marketers are growing ROI through content-driven practices is that their "outbound marketing…

    MarketingProfsin Social SEO Content How To's- 10 readers -
  • 20 Marketing Stats that will Drive 2014 [Infographic]

    … Using data gathered from Adobe, HubSpot, eMarketer, Gartner, the Content Marketing Institute, Salesforce, Chitika and more, the folks at WebDAM have put together 20 compelling marketing statistics that you might want to consider. Marketers from companies large and small provided the responses that comprise these statistics. But first, a basic definition to help clarify things. Inbound...continue reading … The post 20 Marketing Stats that will Drive 2014 [Infographic] appeared first on Dex Media. …

    Marion Jacobson/ Dex Media- 2 readers -
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