Outbound Marketing

  • Inbound Versus Outbound Marketing: There’s No Debate

    The “inbound versus outbound” marketing debate is something business owners and marketing professionals have been disputing for years. Which is better? Which offers the highest return? Which builds brand equity quicker and lasts longer? While the arguments are interesting, there’s really no other choice in 2015: Inbound marketing is far more effective, by a landslide.

    Larry Alton/ Relevance- 12 readers -
  • 3 lessons in online marketing I learned from an English football team

    … The State of Digital 2015 Summer Series concludes today, giving young talent in digital marketing a chance to shine in front of our audience. For our last entry, Daniel Slomka from Boost the News talks about football and online marketing. A few months ago, I joined Boost the News to start working with blogs and publishers on promoting…

    State of Digital- 7 readers -
  • How eBay is Leading The e-Commerce Marketing Revolution

    … that by crosschecking previously disparate data sets, new insights would follow. Results thus far have been staggering. Insights and models built from Customer DNA resulted in incremental sales in the first half of 2014. “Customer DNA is becoming the backbone for eBay.” – Patrick Hildebrand, Director, eBay ß Text box With enhanced data-driven marketing capabilities…

    Relevancein EMail How To's- 5 readers -
  • What Inbound Marketers Can Learn from Outbound Marketing

    … marketing solves all of these problems! Well, not exactly. While inbound marketing may be the new girl in town, there are still many lessons inbounders can glean from centuries of outbound marketing. It was the reigning method du jour for brands to get their message to the consumer, pre-Twitter, pre-Netflix, and before the phrase “digital native…

    Relevancein Content- 7 readers -
  • 5 Signs Your Small to Midsize Business is Ready for Inbound Marketing

    … would appeal to each buyer persona at each point of the sales funnel. A general rule of thumb is to let your content answer common buyer questions and address their pain points. Unfortunately, there really is no work around to dedicating time to actually writing the content, but at least you’ll have generated topic ideas for blog articles and more…

    Inbound Marketing Blogin Social- 32 readers -
  • Then and Now: How Much Has Digital Marketing Changed?

    … of selling and communicating. These days a Googlebot crawls and indexes trillions of pages on the web and makes the most relevant ones instantly accessible via traditional or voice search. A brand can reach anyone, anywhere at any time, and that’s powerful. SEO Grew Up Optimising sites for search engines began to mainstream in the mid-90s…

    Jacky Lovato/ MediaVisionin Paid Search How To's- 16 readers -
  • How to Overcome the 'No Time to Create Content' Challenge

    Spend a day here at HubSpot, and you'll likely hear someone say "notimetoohard." (Seriously, it's like impala when you're on a safari: You get your money back if you don't see one.) The phrase is our portmanteau, composed of the two most common objections marketers raise when we advocate content-driven marketing: They say they lack either the time or the skills to create content—or both.

    MarketingProfs- 9 readers -
  • 20 Marketing Stats that will Drive 2014 [Infographic]

    … Using data gathered from Adobe, HubSpot, eMarketer, Gartner, the Content Marketing Institute, Salesforce, Chitika and more, the folks at WebDAM have put together 20 compelling marketing statistics that you might want to consider. Marketers from companies large and small provided the responses that comprise these statistics. But first, a basic definition to help clarify things. Inbound...continue reading … The post 20 Marketing Stats that will Drive 2014 [Infographic] appeared first on Dex Media. …

    Marion Jacobson/ Dex Media- 2 readers -
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